SayPro Tasks to be Completed for the Period

SayPro Monthly January SCMR-5 SayPro Quarterly Classified Analytics and Reporting Management by SayPro Classified Office under SayPro Marketing Royalty SCMR

Week 1: Data Collection, Cleaning, and Baseline Establishment for Performance Measurement

1. Collect Data from Classified Ad Platforms

• Objective: Gather the necessary data from classified ad platforms to form the foundation for analytics and reporting.
• Actions:
  1. Identify all relevant classified ad platforms (e.g., SayPro’s internal platform, third-party classifieds like Craigslist, WP Classifieds, etc.).
  2. Gather historical data from these platforms, focusing on ad performance, user engagement, and trends over the previous quarter.
  3. Ensure that data is collected for the following key metrics:
     • Total ads posted
     • User clicks on ads
     • Conversion rates (how many interactions led to completed transactions or user actions)
     • Ad renewal rates
     • Category-based performance (if applicable)
  4. Export data in a usable format (CSV, Excel, or database extraction).

2. Clean the Data

• Objective: Ensure the collected data is accurate, organized, and free from errors or inconsistencies to facilitate meaningful analysis.
• Actions:
  1. Remove duplicates or incomplete records.
  2. Standardize data formats across all sources (e.g., date formats, ad categories).
  3. Handle missing data by applying appropriate methods (e.g., imputation, deletion).
  4. Remove any outliers that do not represent typical ad behavior.
  5. Perform sanity checks to confirm data integrity (e.g., cross-check with platform reports).

3. Establish a Performance Baseline

• Objective: Create a starting point for evaluating ad performance over the quarter, enabling future comparison with performance benchmarks.
• Actions:
  1. Calculate the average ad performance metrics for the previous quarter:
     • Average number of ads posted per month
     • Average user engagement (clicks and views per ad)
     • Average conversion rate
     • Average renewal rate
  2. Determine trends and anomalies (e.g., seasonality, specific categories that performed better or worse).
  3. Set baseline performance targets for the current quarter based on the historical performance:
     • Target metrics should include the following:
       • Ad Volume: Number of ads posted
       • Engagement Rates: Click-through rates, views per ad, etc.
       • Conversion: Sales, clicks-to-leads conversion, or other action-based KPIs
       • Renewal: Percentage of ads renewed compared to the total posted.
  4. Review past seasonal impacts on performance (e.g., higher ad volume around holidays or promotions) to help inform future expectations.

4. Set KPIs for the Quarter (Based on SayPro Monthly January SCMR-5)

• Objective: Establish clear Key Performance Indicators (KPIs) that will measure success throughout the quarter.
• Actions:
  1. Align KPIs with business goals and previous performance data:
     • Ad Posting Volume: Set a target increase or maintain current levels.
     • User Engagement: Set a target increase in clicks or views per ad.
     • Conversion Rate: Improve or maintain the conversion rate based on historical data.
     • Renewals: Aim to improve the renewal rate by a specific percentage.
     • Category-Specific Performance: Identify categories with room for growth and set targets for those categories.
  2. Confirm the alignment of KPIs with SayPro Quarterly Classified Analytics and Reporting Management objectives under the SayPro Marketing Royalty SCMR.
  3. Discuss with the classified team to refine the KPIs based on insights or business objectives that may be specific to upcoming campaigns or product features.
  4. Finalize KPIs and document them for reporting and tracking throughout the quarter.

5. Communicate Results and Next Steps to Relevant Stakeholders

• Objective: Ensure all key stakeholders are aware of the performance baseline and KPIs for the quarter.
• Actions:
  1. Prepare a report summarizing the following:
     • Overview of the data collection process
     • Key insights from the data cleaning process
     • Performance baseline and KPI goals
  2. Share the report with internal teams, including SayPro Marketing, SayPro Classified Office, and other relevant stakeholders.
  3. Set up regular check-ins for performance updates throughout the quarter to ensure KPIs are on track and adjustments are made as necessary.

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End of Week 1 Tasks

These tasks ensure that the team is prepared with a clean, actionable data set and clear KPIs for the quarter, which will guide the performance measurement and reporting process. This preparation will help set expectations and provide a structured approach for analyzing and improving the performance of classified ads on the SayPro platform.