SayPro Tasks to Be Done for the Period: Data Collection and Analysis

SayPro Monthly January SCMR-5 SayPro Quarterly Classified Performance Optimization Management by SayPro Classified Office under SayPro Marketing Royalty SCMR

1. Data Collection and Analysis

A. Identifying Data Sources

To ensure comprehensive analysis, data should be collected from the following sources:

• SayPro Monthly January SCMR-5 Reports: Monthly classified ad performance reports.
• SayPro Quarterly Classified Performance Optimization Reports: Comprehensive insights on trends over the past quarter.
• SayPro Classified Office Database: Internal classified ad management data.
• SayPro Marketing Royalty SCMR Data: Performance data related to classified ads’ marketing impact.

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B. Data Collection Process

The collection process should follow a structured methodology:

1. Gather Raw Data
   • Extract classified ad performance metrics (views, clicks, conversions, inquiries).
   • Retrieve user engagement data (time spent on ads, bounce rates).
   • Collect revenue reports from classified ad subscriptions and promotions.
   • Analyze advertiser retention and customer feedback.
2. Verify Data Accuracy
   • Cross-check classified ad views and clicks against Google Analytics.
   • Validate revenue figures with financial records from SayPro Finance.
   • Ensure consistency in data extraction methods.
3. Organize Data in a Structured Format
   • Categorize data by classified ad type (jobs, services, events, etc.).
   • Group performance data by region and audience demographics.
   • Maintain data logs in spreadsheets or SayPro’s internal database.

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C. Performance Analysis

1. Ad Visibility & Engagement
   • Measure impressions, clicks, and user interactions.
   • Identify top-performing and underperforming classified ads.
2. Conversion Rates
   • Assess how many users took action (purchases, sign-ups, inquiries).
   • Compare conversion rates by ad category and platform (desktop vs. mobile).
3. Revenue and ROI Analysis
   • Calculate revenue generated from paid ad placements.
   • Determine the return on investment (ROI) of promotional campaigns.
4. Trend Analysis
   • Evaluate seasonal patterns in ad engagement.
   • Detect emerging trends in classified ad postings.

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D. Reporting & Optimization

1. Prepare a Performance Summary Report
   • Highlight key findings from data analysis.
   • Provide actionable insights for classified ad improvements.
2. Recommend Optimization Strategies
   • Suggest ad placement improvements.
   • Propose changes in pricing, targeting, and design.
3. Review & Present Findings
   • Share insights with the SayPro Classified Office team.
   • Discuss improvement strategies with SayPro Marketing Royalty SCMR.