SayPro Job Description for Participants

SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty SCMR

Job Title: Audit Existing Listings – Classified URL Structure

Department: SayPro Classified Office
Reports To: SayPro Marketing Royalty SCMR Team
Location: Remote / SayPro Offices
Employment Type: Full-Time / Part-Time / Contract (depending on project requirements)

Job Overview:

The primary responsibility of this position is to conduct regular audits of existing listings on SayPro’s website to ensure that URLs for classified ads are structured cleanly, descriptively, and in compliance with SEO best practices. This role is critical in maintaining a seamless user experience, improving site visibility, and ensuring that listings are easily accessible to search engines and users. Participants will focus on identifying any poorly structured URLs, recommending reformatting solutions, and implementing necessary redirects.

This job is a part of the SayPro Monthly January SCMR-5 initiative, specifically focusing on improving SayPro’s Classified URL Structure to optimize both user experience and SEO performance.

Key Responsibilities:

1. Conduct Regular URL Audits:
   • Perform periodic reviews of the classified listings on SayPro’s website to identify URLs that do not align with the standard URL structure or best practices.
   • Identify any URLs that are poorly structured, too generic, or do not accurately represent the content of the classified listing.
   • Flag URLs that need reformatting or redirection to ensure they meet SEO and usability guidelines.
2. Reformatting and Redirecting URLs:
   • Suggest improvements for URLs that are too long, complex, or unclear.
   • Reformat existing URLs to be clean, concise, and descriptive, ensuring that they reflect the content of the classified ad (e.g., using category names, location, and relevant keywords).
   • Ensure that all restructured URLs maintain the proper hierarchy and logical flow to improve website navigation.
   • Implement 301 redirects for outdated or poorly structured URLs to preserve SEO value and user accessibility.
3. Collaboration with SEO and Marketing Teams:
   • Work closely with the SEO team to ensure that all URL modifications align with SEO best practices.
   • Coordinate with the Marketing Royalty SCMR team to ensure that URL changes are communicated and documented for future reference.
   • Provide recommendations on how to structure new ad listings for SEO-friendly URLs before they are published.
4. Documentation and Reporting:
   • Maintain a detailed record of all URLs audited, including the original structure, recommended changes, and implementation status.
   • Provide monthly progress reports to the SayPro Classified Office and Marketing Royalty SCMR teams, highlighting areas of improvement and URLs that have been successfully updated.
   • Create a log of any issues encountered during the auditing process, including any technical constraints or challenges related to URL reformatting and redirection.
5. Continuous Improvement:
   • Stay updated with the latest trends in SEO, website architecture, and URL structure best practices.
   • Propose and implement ongoing improvements to ensure that the classified listings on SayPro’s website remain user-friendly and optimized for search engines.
   • Collaborate with the development team to identify potential automation or tools that can streamline the auditing and reformatting process.
6. Ensure Compliance with Privacy and Security Standards:
   • Work with the SayPro Classified Office to ensure that any changes made to the URL structure adhere to user privacy policies and do not inadvertently expose sensitive data.
   • Ensure that URLs do not contain unnecessary or potentially sensitive information, such as user personal details or confidential transaction data.

Required Skills and Qualifications:

1. Technical Skills:
   • Strong understanding of URL structures, SEO principles, and best practices for website architecture.
   • Experience with URL redirection (e.g., 301 redirects) and managing URL hierarchies.
   • Familiarity with website management platforms such as WordPress, Shopify, or custom CMS solutions.
   • Proficient in using SEO tools such as Google Analytics, Screaming Frog, Ahrefs, or similar platforms to conduct audits and analyze URLs.
   • Basic knowledge of HTML and web development principles to understand how URL structure interacts with web pages.
2. Analytical Skills:
   • Ability to analyze large sets of data and identify trends or areas needing improvement in URL structure.
   • Detail-oriented with strong problem-solving skills to identify issues and develop solutions for improving URL organization.
3. Communication and Collaboration:
   • Excellent communication skills to work effectively with cross-functional teams, including SEO, Marketing, and Development.
   • Ability to document and report issues clearly and concisely, ensuring that stakeholders are informed and up-to-date.
   • Strong collaboration skills, as this role requires working closely with various departments to ensure that URL changes meet organizational goals.
4. Experience and Education:
   • Previous experience in SEO, digital marketing, web development, or a related field.
   • A degree in Marketing, Communications, Web Development, or a similar discipline is preferred, though not required.
   • Familiarity with SayPro’s platform and systems is a plus but not essential.

Preferred Qualifications:

• Experience with classified ad platforms or e-commerce website structures.
• Knowledge of Google Search Console and experience with monitoring website performance and indexing issues.
• Familiarity with data privacy regulations and their impact on website URL structuring.

Performance Metrics:

1. Accuracy and Efficiency:
   • The number of URLs successfully audited and reformatted or redirected within a given timeframe.
   • The percentage of classified listings with properly structured, SEO-friendly URLs.
2. SEO Impact:
   • Improvement in search engine rankings and organic traffic to the classified ads pages after URL improvements.
   • Monitoring of any 404 errors or broken links resulting from URL changes.
3. Reporting and Documentation:
   • Regular, thorough, and actionable reports on the status of URL audits, including clear documentation of all changes and improvements.
   • Timeliness and accuracy of progress reports delivered to the SayPro Classified Office and Marketing Royalty SCMR teams.

Conclusion:

The Audit Existing Listings position is a key role in ensuring that SayPro’s classified listings maintain clean, SEO-friendly URLs that improve user experience and site visibility. Participants will play a significant part in auditing, reformatting, and redirecting URLs, working closely with the SEO, marketing, and development teams to enhance SayPro’s website performance and compliance with SEO best practices. This role is essential to meeting SayPro’s quarterly goals for clean and descriptive URL structures as part of the SayPro Monthly January SCMR-5 initiative.