SayPro Tasks for the Period – Optimizing URL Structure

SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty SCMR

Objective:

To enhance SayPro’s classified ads’ search engine visibility and user experience by ensuring all URLs are clean, concise, and keyword-rich. The optimized structure should include relevant categories and location-specific keywords, following SEO best practices under the SayPro Marketing Royalty SCMR and managed by the SayPro Classified Office.

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1. Audit Existing URL Structure

Task: Identify current URL issues and areas for improvement.

Steps:

1. Extract all existing URLs from SayPro’s classified site.
   • Use tools like Google Search Console, Ahrefs, or Screaming Frog SEO Spider.
   • Identify URLs with unnecessary parameters, numbers, or random characters.
2. Categorize URLs by type:
   • Real Estate Ads: /category/property-type/location/
   • Job Listings: /category/job-title/location/
   • Service Listings: /category/service-type/location/
   • Buy & Sell Ads: /category/product-type/location/
3. Identify common issues in existing URLs:
   • 🚫 Long and unreadable URLs (e.g., /classifieds.php?id=839201&ref=abcxyz).
   • 🚫 URLs missing keywords (e.g., /listing/12345/).
   • 🚫 Duplicate URLs for similar listings (e.g., /real-estate/cape-town and /property-cape-town).
4. Document current issues in a report and submit to SayPro Marketing Royalty SCMR for review.

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2. Develop an Optimized URL Structure

Task: Create a standardized and SEO-friendly URL format.

Proposed URL Format by Category:

1. Real Estate Ads:
   ✅ /real-estate/{property-type}/{location}/
   (Example: /real-estate/houses-for-sale/durban/)
2. Job Listings:
   ✅ /jobs/{job-title}/{location}/
   (Example: /jobs/digital-marketer/johannesburg/)
3. Service Listings:
   ✅ /services/{service-type}/{location}/
   (Example: /services/plumbing-repairs/pretoria/)
4. Buy & Sell Ads:
   ✅ /buy-sell/{product}/{brand}/{location}/
   (Example: /buy-sell/laptops/apple/cape-town/)

Additional Best Practices:

✔️ Use hyphens (-) instead of underscores (_) for better readability.
✔️ Avoid stop words (e.g., “the,” “a,” “and”).
✔️ Keep URLs under 75 characters for better indexing.
✔️ Ensure no duplicate URLs exist for similar content.

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3. Implement URL Changes Across SayPro Classified Listings

Task: Apply the new URL structure to all existing and future classified ads.

Steps:

1. Update URLs for existing ads
   • Use 301 redirects to ensure old URLs point to the new optimized structure.
   • Implement changes using SayPro’s CMS or website backend.
2. Ensure New Listings Follow the Structure
   • Update ad submission forms so users enter structured information (e.g., category, location).
   • Automate URL generation based on ad details.
3. Verify Implementation
   • Check updated URLs with Google Search Console.
   • Ensure correct indexing and fix broken links or redirects.

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4. Review and Monitor URL Performance

Task: Track the impact of URL optimization on SEO and user engagement.

Steps:

1. Monitor URL Indexing:
   • Use Google Search Console to check for crawling issues.
   • Ensure all URLs are properly indexed by search engines.
2. Analyze SEO Impact:
   • Track rankings for category-based keywords (e.g., “cheap apartments in Cape Town”).
   • Use Google Analytics to measure traffic changes.
3. Make Continuous Improvements:
   • Adjust URL structures based on SEO trends and algorithm updates.
   • Conduct quarterly reviews under SayPro Marketing Royalty SCMR.

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5. Reporting & Oversight by SayPro Marketing Royalty SCMR

Task: Ensure compliance with the new URL structure and SEO best practices.

Responsibilities:

✔️ Review and approve the updated URL structure.
✔️ Monitor SEO impact reports submitted by the SayPro Classified Office.
✔️ Ensure URL changes align with SayPro’s overall digital marketing strategy.

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Next Steps:

🔹 Assign the URL audit and update tasks to the SayPro Classified Office team.
🔹 Conduct an initial review within the next 30 days.
🔹 Track improvements and report to SayPro Marketing Royalty SCMR quarterly.