SayPro Tasks for the Period

SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty SCMR

1. Monitor Traffic & Rankings Post-URL Optimization

Objective: Assess the impact of URL optimizations on organic traffic and keyword rankings and make further refinements for continuous improvement.

Tasks:

A. Track Organic Traffic Metrics

1. Use Google Analytics 4 (GA4) for Performance Monitoring:
   • Check organic traffic flow to newly optimized URLs.
   • Compare pre-optimization vs. post-optimization traffic.
   • Track important metrics, including:
     • Sessions: Number of visits to classified ad pages.
     • Bounce rate: Percentage of users leaving without interaction.
     • Average session duration: Time spent per visit.
     • Page views per session: User engagement with multiple listings.
2. Analyze Traffic Sources & User Behavior:
   • Identify traffic sources (Google Search, social media, direct visits, referrals).
   • Monitor high-performing vs. low-performing URLs.
   • Check geo-location data to optimize classified ad targeting.
3. Set Up Conversion Tracking for Lead Generation:
   • Monitor how many users click, inquire, or sign up from classified pages.
   • Set goal tracking for actions like ad submission, form fills, or calls.
   • Use heatmaps (Hotjar, Crazy Egg) to understand user interactions.

B. Measure Keyword Rankings and SEO Performance

1. Use SEO Tools for Keyword Tracking:
   • Monitor target keyword rankings using:
     • Google Search Console (for indexed keywords).
     • SEMrush/Ahrefs (for rank tracking and competitor comparisons).
     • SERP tracking tools (for daily ranking updates).
2. Check Indexed Pages in Google Search Console:
   • Ensure newly optimized classified ad URLs are indexed correctly.
   • Identify and fix any indexing errors or crawl issues.
   • Submit XML sitemaps to improve search visibility.
3. Assess Click-Through Rate (CTR) & Search Impressions:
   • Track CTR improvements after URL changes.
   • Identify low-performing URLs with high impressions but low clicks.
   • Optimize meta descriptions and title tags for better engagement.

C. Refine URL Strategies Based on Insights

1. Identify High-Performing URLs & Expand Their Reach:
   • Pinpoint top-ranking URLs and replicate successful patterns.
   • Build internal links to these URLs to boost authority.
   • Promote high-traffic classified pages through social media & paid ads.
2. Optimize Underperforming URLs:
   • Check if URLs contain relevant keywords.
   • Update title tags, descriptions, and structured data for better visibility.
   • Fix broken links, redirects, and duplicate content issues.
3. Implement A/B Testing for Further Improvements:
   • Test different URL formats for better SEO performance.
   • Experiment with meta descriptions, page structures, and keyword placement.

D. Reporting and Strategic Adjustments

1. Prepare a Monthly Traffic & Ranking Report:
   • Summarize organic traffic trends, keyword rankings, and conversion data.
   • Highlight successful and underperforming classified categories.
   • Provide recommendations for continuous URL improvements.
2. Present Findings to SayPro Marketing Royalty SCMR:
   • Schedule a monthly review meeting to discuss results.
   • Adjust strategies based on SayPro’s overall marketing objectives.
   • Set new SEO benchmarks and goals for the next period.

Next Steps:

✅ Continue tracking traffic and rankings monthly.
✅ Improve classified URL structures based on performance insights.
✅ Refine SayPro’s SEO strategy to maximize organic reach.