SayPro Tasks to be Done for the Period

SayPro Monthly January SCMR-5 SayPro Monthly Classified Theme Customization: Customize the site theme to match branding by SayPro Classified Office under SayPro Marketing Royalty SCMR

End of January (01-29-2025 to 01-31-2025)

Objective:

Monitor the performance of the classified section with the newly implemented theme from SayPro Monthly January SCMR-5. The goal is to ensure that the SayPro Classified Theme Customization is successfully applied and is aligned with the branding, as outlined in the SayPro Marketing Royalty SCMR.

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Key Tasks:

1. Monitor Classified Section Performance:

• Action: Review key performance indicators (KPIs) for the classified section, including page load time, user engagement (clicks, interactions), and bounce rates.
• Tools/Resources: Google Analytics, site heatmaps, user activity tracking software (e.g., Hotjar).
• Outcome Expected: Identify any performance drops, unusual behavior, or issues related to the new theme implementation. Ensure smooth navigation and responsiveness across devices.

2. Verify Theme Consistency with Branding:

• Action: Conduct a comprehensive audit of the new theme to ensure it reflects the branding guidelines of the SayPro Classified Office under the SayPro Marketing Royalty SCMR. This includes color schemes, logo placement, font usage, and overall design.
• Tools/Resources: Branding guideline document, design review checklist.
• Outcome Expected: Ensure that all elements align with the established branding, providing a cohesive and professional appearance across the classified section.

3. Conduct User Testing and Feedback Collection:

• Action: Gather feedback from internal users and, if possible, a select group of external users (e.g., a focus group or sample customer base) on the visual and functional aspects of the classified section.
• Tools/Resources: User feedback surveys, usability testing platforms.
• Outcome Expected: Identify any user experience issues, such as difficulty navigating or any elements that may not be intuitive. Assess if the theme enhances the overall user experience.

4. Test Functionality of Custom Features:

• Action: Ensure that all custom features of the classified section (e.g., ad submission forms, search filters, category navigation) are fully functional with the new theme. Pay special attention to mobile responsiveness and compatibility with different browsers.
• Tools/Resources: Browser testing tools (e.g., BrowserStack), mobile testing.
• Outcome Expected: Identify and fix any broken or underperforming features that might hinder user interaction with classified ads.

5. Evaluate Site Speed and Performance Metrics:

• Action: Conduct performance tests to measure page speed and overall site performance after the theme update. Use tools like Google PageSpeed Insights or GTmetrix to evaluate loading times, server response times, and any rendering issues.
• Tools/Resources: Google PageSpeed Insights, GTmetrix, Lighthouse.
• Outcome Expected: Ensure that the theme does not negatively impact the website’s loading speed. Identify any optimizations needed to improve page load times.

6. Troubleshoot Any Discrepancies or Bugs:

• Action: Investigate any technical issues that arise during the monitoring phase, such as broken links, image misalignment, or errors in theme code.
• Tools/Resources: Developer tools (e.g., Chrome Developer Tools), error log review.
• Outcome Expected: Resolve any discrepancies or bugs that could affect the user experience or site performance.

7. Report on Performance and Provide Recommendations:

• Action: Create a detailed report summarizing the findings from the performance monitoring and testing activities. This report should include insights on how the theme is performing, any issues identified, and recommendations for further optimization.
• Tools/Resources: Reporting templates, internal team feedback.
• Outcome Expected: Provide stakeholders with an overview of the theme’s impact on the classified section and suggestions for improvements or adjustments.

8. Update the Classified Section:

• Action: Based on the feedback and testing results, make necessary adjustments to the theme, including tweaks to design, layout, and functionality. Ensure all changes are consistent with branding guidelines.
• Tools/Resources: Theme customization settings, internal web development tools.
• Outcome Expected: Deliver an optimized, user-friendly classified section that aligns with the intended branding and marketing goals.

9. Communicate with the SayPro Marketing Team:

• Action: Engage with the SayPro Marketing Royalty SCMR team to report on the theme’s effectiveness and ensure alignment with ongoing marketing efforts. Share insights and collaborate on any further adjustments needed.
• Tools/Resources: Email communication, team meetings, Slack or project management tools.
• Outcome Expected: Ensure consistent communication with the marketing team to align the classified section’s theme with larger branding and marketing campaigns.

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End-of-Task Goals:

• Ensure a seamless user experience with no performance issues.
• Align the classified section’s design with SayPro’s branding guidelines.
• Provide a performance report that highlights the status of the theme and any necessary next steps.