SayPro Job Description – Report on Progress

SayPro Monthly January SCMR-5 SayPro Monthly Classified Touchscreen Usability: Ensure touch friendly interfaces for mobile users by SayPro Classified Office under SayPro Marketing Royalty SCMR

Performance Metrics for Touchscreen Usability

Job Title: Report on Progress – SayPro Monthly Classified Touchscreen Usability
Department: SayPro Classified Office
Division: SayPro Marketing Royalty SCMR
Location: [Insert location]
Reports to: Marketing Manager / Director of User Experience
Position Type: Full-Time
Date: January SCMR-5, SayPro Monthly

Job Overview:

The purpose of this role is to measure and report on the impact of recent changes made to improve the mobile user experience for SayPro Classified. Specifically, the role will focus on evaluating the effectiveness of touch-friendly interfaces on mobile platforms. This will involve tracking key performance metrics such as mobile user retention, bounce rates, and conversion rates to assess how well the new touchscreen features are contributing to user engagement and overall success.

Key Responsibilities:

1. Impact Measurement:
   • Track and report on key performance metrics to evaluate the impact of changes made to improve touchscreen usability for mobile users.
   • Analyze mobile user retention to determine how the new changes have affected the number of returning users.
   • Monitor bounce rates to see if improvements have resulted in fewer users leaving the site immediately after landing.
   • Track conversion rates from mobile users, especially focusing on how the improved touchscreen interfaces contribute to higher conversions in terms of ad submissions, purchases, or other key actions.
2. Data Collection & Analysis:
   • Use analytics tools to gather data related to mobile usage, retention, bounce rates, and conversion rates.
   • Ensure data is segmented by mobile platforms (e.g., iOS vs. Android) to provide deeper insights into specific user behaviors.
   • Identify trends or patterns in the data that may indicate areas of improvement or features that need further enhancement.
3. Reporting:
   • Prepare detailed monthly reports summarizing the findings related to the impact of touchscreen usability on mobile users.
   • Present these findings in a clear, actionable format for stakeholders, including marketing, UX, and product development teams.
   • Highlight any significant improvements or declines in key performance metrics and provide recommendations for further action.
4. Collaboration with Cross-Functional Teams:
   • Work closely with the SayPro Classified UX team to understand any new changes made to the mobile interfaces and how they should be tracked.
   • Collaborate with the SayPro Marketing team to align the progress report with overall marketing strategies and goals.
   • Coordinate with the SayPro Product and Development teams to provide insights into potential areas for further enhancement based on user behavior and performance data.
5. Continuous Monitoring and Improvement:
   • Regularly monitor the effectiveness of changes and make adjustments as necessary to ensure optimal mobile usability.
   • Provide feedback and insights from the reports to the team to refine and improve the overall mobile experience.

Key Performance Indicators (KPIs):

• Mobile User Retention: Measure how many mobile users return to the site after their initial visit.
• Bounce Rates: Analyze the percentage of users who leave the site after viewing only one page. A decrease in bounce rates indicates improved engagement.
• Conversion Rates: Track the number of mobile users who complete a desired action (e.g., submitting ads, making purchases, etc.) after interacting with the mobile platform.

Skills & Qualifications:

• Experience:
  • Proven experience in tracking and analyzing mobile performance metrics, ideally within a digital marketing or UX context.
  • Experience with analytics tools like Google Analytics, Adobe Analytics, or other relevant platforms.
• Analytical Skills:
  • Strong analytical and data-driven mindset, with the ability to interpret complex data and present actionable insights.
  • Knowledge of mobile web design principles and user behavior on mobile platforms.
• Communication Skills:
  • Ability to communicate findings clearly and concisely to both technical and non-technical stakeholders.
  • Strong written and verbal communication skills.
• Technical Skills:
  • Familiarity with mobile analytics, A/B testing, and performance tracking tools.
  • Knowledge of HTML, CSS, and JavaScript is a plus, but not required.
• Problem-Solving Skills:
  • Strong critical thinking abilities to identify trends, diagnose issues, and provide actionable recommendations.

Work Environment:

• The role will require regular interaction with teams from marketing, product, and UX, as well as a high degree of interaction with data and reporting tools.
• This position can be carried out remotely or on-site, depending on company policy.

Desired Outcomes:

By accurately tracking and reporting on mobile user retention, bounce rates, and conversion rates, the goal is to continuously refine and improve SayPro’s classified mobile platform. The key objective is to ensure the platform delivers a seamless, touch-friendly interface that drives positive user experiences, encouraging engagement and conversions from mobile users.

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End of Job Description
This document is intended to provide a clear outline of the key duties and expectations for the role.