SayPro SEO Analyst – SayPro Classified Office

SayPro Monthly January SCMR-5 SayPro Monthly Classified Tag Management: Create and manage tags to help categorize ads by SayPro Classified Office under SayPro Marketing Royalty SCMR

Job Title: SayPro SEO Analyst – SayPro Classified Office
Location: SayPro Classified Office
Department: SayPro Marketing Royalty SCMR
Reports To: Marketing Manager

Job Overview:

The SayPro SEO Analyst for the SayPro Classified Office plays a critical role in monitoring, analyzing, and optimizing the performance of SEO efforts across SayPro’s classified pages and tags. This role focuses on leveraging SEO strategies to improve site visibility, drive organic traffic, and ensure content on SayPro Classifieds is optimized for search engines. The SEO Analyst will be directly responsible for tracking and analyzing the SEO performance of pages and tags used for classifying and categorizing ads. Additionally, this role will be key in creating and managing tags, ensuring they align with best SEO practices and help in categorizing ads effectively.

Key Responsibilities:

1. Track and Monitor SEO Performance:
   • Regularly track and analyze the SEO performance of various pages and tags across SayPro’s Classified platform.
   • Review key metrics such as page traffic, click-through rates (CTR), conversion rates, bounce rates, and keyword rankings.
   • Use analytical tools (Google Analytics, SEMrush, Ahrefs, etc.) to gather insights into SEO performance.
   • Evaluate the effectiveness of different pages, identify trends, and provide actionable insights to improve SEO strategies.
   • Provide monthly reports on the SEO performance of classified pages and tags under SayPro Classified Office, particularly focusing on any trends, issues, and successes.
2. Analyze What Works and What Doesn’t:
   • Use SEO tools and data analysis techniques to assess which pages and tags are performing well in search engine rankings and which are not.
   • Conduct competitor analysis to identify gaps and opportunities in SEO performance.
   • Collaborate with the content team to revise and optimize underperforming content or pages based on SEO insights.
   • Implement A/B testing and other methods to determine the most effective SEO strategies for SayPro Classified ads.
3. Monthly SEO Analysis and Reporting:
   • Provide in-depth analysis in the SayPro Monthly January SCMR-5 report, focusing specifically on SEO performance related to classified tags and page traffic.
   • Assess how the tags used to categorize ads are performing in search rankings and make recommendations for improvement.
   • Include suggestions for tag adjustments, such as new keyword-rich tags or removing underperforming tags to increase search visibility.
4. Classified Tag Management and Optimization:
   • Manage and create SEO-friendly tags that categorize ads effectively across different verticals within SayPro Classifieds.
   • Ensure tags align with popular search terms while maintaining relevance to the classified ads they categorize.
   • Work with the marketing and development teams to ensure proper implementation of tags across all classified pages.
   • Regularly update and refine tags to keep up with changing search trends and improve overall classification efficiency.
5. Collaboration with SayPro Marketing Royalty SCMR Team:
   • Collaborate with the SayPro Marketing Royalty SCMR team to ensure SEO efforts align with the overall marketing strategy.
   • Ensure that SEO strategies are integrated into all aspects of the classified advertising process, from content creation to user experience (UX) design.
   • Align SEO efforts with SayPro’s broader business goals, driving traffic and revenue through optimized classified ad pages and content.
6. Continuous Improvement:
   • Stay updated on the latest SEO trends, algorithm changes, and best practices to ensure that SayPro’s Classified pages remain competitive in search engine rankings.
   • Continuously explore and experiment with new strategies to improve SEO performance, such as incorporating voice search optimization, schema markup, or optimizing for featured snippets.
7. SEO Audits and Technical SEO:
   • Perform regular SEO audits on classified pages to identify technical issues such as broken links, slow load times, and other on-page SEO concerns.
   • Work with the IT and development teams to address technical SEO issues, ensuring proper tagging, structured data, and crawlability.
   • Monitor and address issues related to the site’s mobile-friendliness, as well as its overall user experience (UX).
8. Tag Performance Evaluation and Optimization:
   • Regularly evaluate the performance of classified tags and their alignment with user searches, ensuring they contribute to higher visibility and better user experience.
   • Analyze the keywords associated with tags and update or remove those that are not yielding desired results.
   • Optimize tag structure and placement to improve indexation by search engines and improve the likelihood of appearing in relevant searches.
9. Cross-Functional Communication and Reporting:
   • Provide regular updates to senior management on SEO progress, insights, and recommendations for future campaigns.
   • Develop presentations and reports on SEO performance metrics and outcomes, ensuring that stakeholders are informed about the impact of SEO efforts.

Key Skills & Qualifications:

• Proven experience as an SEO Analyst or similar role, particularly within an eCommerce or classified ads platform.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Strong understanding of SEO principles, including keyword research, on-page SEO, technical SEO, and link-building strategies.
• Experience in creating and managing SEO-friendly tags, particularly in relation to classified ads or similar content.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication skills to collaborate with cross-functional teams, including marketing, IT, and content creation.
• A solid understanding of HTML, CSS, and web development concepts, especially as they pertain to SEO.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
• Detail-oriented, organized, and focused on continuous improvement.

Education & Experience:

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
• Minimum of 3-5 years of experience in SEO analysis, with a focus on managing classified ads, product listings, or eCommerce pages.
• Experience in keyword research, content optimization, and SEO performance tracking.
• Knowledge of content management systems (CMS), such as WordPress or similar platforms, and their SEO integration.

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By aligning SEO practices with the needs of SayPro Classifieds, the SEO Analyst will ensure that ads are properly categorized, easily discoverable, and optimized for search engines, contributing to improved traffic, visibility, and ad engagement.