SayPro Tasks to Be Done for the Period: Tagging Process Implementation

SayPro Monthly January SCMR-5 SayPro Monthly Classified Tag Management: Create and manage tags to help categorize ads by SayPro Classified Office under SayPro Marketing Royalty SCMR

Objective:

To implement a structured and consistent process for tagging classified ads, ensuring that ads are categorized appropriately and efficiently for better organization, searchability, and marketing purposes.

Scope of Work:

Project: SayPro Monthly Classified Tag Management (January SCMR-5)
Department: SayPro Classified Office under SayPro Marketing Royalty SCMR
Task Owner: SayPro Marketing Team
Timeline: January

Detailed Tasks Breakdown

1. Define Tagging Strategy

Objective: Establish clear guidelines for what categories or attributes need to be tagged to classified ads for better sorting, marketing, and reporting.
- Action Steps:
  - Conduct a team meeting to discuss the overall tagging needs.
  - Identify key categories and attributes (e.g., product type, location, ad type, status, etc.).
  - Create a standardized set of tag names (e.g., “Electronics,” “Real Estate,” “New Listing”).
  - Define rules for multi-tagging, ensuring that multiple relevant tags can be applied to a single ad.

2. Create a Tagging Template

Objective: Develop a template that outlines the format and structure for applying tags to classified ads.
- Action Steps:
  - Create a spreadsheet or digital document to manage the tag names, associated categories, and rules.
  - Define the standard tag format (e.g., capital letters, underscore between words, etc.).
  - Outline specific instructions on how to assign tags, ensuring uniformity across teams.

3. System Configuration for Tagging

Objective: Integrate the tagging functionality into the classified ad system, ensuring users can easily apply the tags.
- Action Steps:
  - Work with IT or development teams to configure the software used to create and manage ads (e.g., WP Classifieds).
  - Set up a tagging system within the backend for easy categorization.
  - Ensure the tagging feature is accessible to both administrators and ad creators.
  - Test the tagging functionality to ensure it works seamlessly with ad submissions and updates.

4. Tagging Training for Team Members

Objective: Train the classified ad team and other relevant staff on the new tagging process to ensure consistency and adherence to standards.
- Action Steps:
  - Create a training document or video that explains how to apply tags and the importance of consistent tagging.
  - Schedule a training session or webinar for all team members who will be involved in ad submissions and tagging.
  - Provide hands-on practice with the system to ensure everyone is comfortable applying tags properly.
  - Share the tagging template and strategy guide to reinforce proper categorization.

5. Implement Tagging on New Ads

Objective: Apply the new tagging system to all new classified ads created during the month of January.
- Action Steps:
  - Begin tagging ads as they are submitted through the classified ad system.
  - Apply the agreed-upon tags based on ad categories (e.g., “Real Estate,” “Job Listing,” “Sale”).
  - Ensure that tags are reviewed for consistency and accuracy before the ad goes live.
  - Monitor the ad submission process to ensure no ads are submitted without tags.

6. Review and Tagging of Historical Ads

Objective: Go back through older classified ads that were submitted before the tagging system was in place and apply the appropriate tags.
- Action Steps:
  - Identify ads that need to be tagged retroactively (based on submission date).
  - Assign tags to ads that match the predefined categories (e.g., “Expired Listings,” “Popular,” “Featured”).
  - Prioritize older ads based on viewership or business importance for immediate tagging.

7. Create Reports for Monitoring and Evaluation

Objective: Develop a system to evaluate the effectiveness of the tagging process and to monitor ad performance based on tags.
- Action Steps:
  - Set up monthly reports that track the number of ads tagged, the most used tags, and ad performance metrics (views, clicks, etc.).
  - Identify trends in tag usage (e.g., certain tags driving more engagement) to inform future marketing strategies.
  - Evaluate the need for additional or updated tags based on performance data.
  - Share reports with stakeholders for review and further optimization.

8. Tagging Process Review and Refinement

Objective: After the initial implementation of the tagging system, conduct a review to ensure the process is efficient and meets business needs.
- Action Steps:
  - Conduct a post-implementation review with key stakeholders (e.g., marketing, content, IT).
  - Gather feedback from staff on ease of use and issues with the tagging system.
  - Refine the tagging process based on feedback, addressing any gaps or inefficiencies.
  - Adjust the tagging strategy to better reflect customer interests, market trends, or evolving business goals.

9. Promote Tagged Ads

Objective: Leverage tagged ads for targeted marketing and promotions to increase ad visibility.
- Action Steps:
  - Work with the marketing team to create promotional campaigns targeting specific tags (e.g., “Real Estate,” “New Jobs”).
  - Set up filters on the website or app to show users ads categorized under popular or trending tags.
  - Utilize social media and email marketing campaigns to promote tagged ads, reaching the right audience more effectively.
  - Measure the success of these promotions based on engagement with tagged ads.

Deliverables:

A standardized tagging template and strategy guide.
Configured tagging system within the ad software.
Training materials and completed staff training sessions.
Monthly reports tracking the usage and performance of tags.
Refined tagging process and feedback loop for ongoing improvements.

Monitoring & Evaluation:

Key Performance Indicators (KPIs):
- Tagging Completion Rate: Percentage of ads tagged consistently across all categories.
- Ad Engagement: Metrics related to how well ads perform when tagged (e.g., views, clicks).
- System Usability Feedback: Staff feedback on the ease of applying tags and the effectiveness of training.
- Report Accuracy: Quality and usefulness of performance reports on tagged ads.
Review Schedule: Monthly reviews for the first quarter to evaluate progress, with quarterly reviews thereafter for process refinement.

This comprehensive task list ensures the successful implementation of a structured tagging process, which will streamline the management and marketing of classified ads within the SayPro system.