SayPro Classified Office– Subscription Upsells

SayPro Monthly January SCMR-5 SayPro Monthly Classified Subscription Plans: Create and manage subscription plans for users to post ads by SayPro Classified Office under SayPro Marketing Royalty SCMR

Job Title:

Marketing Specialist – Subscription Upsells

Department:

SayPro Classified Office – Marketing Division

Location:

Remote / SayPro Regional Office

Job Type:

Full-Time / Contract

Reports To:

Marketing Manager, SayPro Classified Office

Job Summary:

The Marketing Specialist for Subscription Upsells will be responsible for identifying, developing, and executing strategies to upsell users from lower-tier subscription plans to higher-value plans within the SayPro Monthly Classified Subscription Plans. This role focuses on customer engagement, personalized marketing, and conversion optimization to drive revenue growth under the SayPro Marketing Royalty (SCMR) framework.

Key Responsibilities:

1. Subscription Upsell Strategy & Execution

Develop and implement marketing strategies to encourage users to upgrade their SayPro Monthly Classified Subscription Plans.
Identify customer segments with high potential for upselling and create targeted marketing campaigns.
Analyze user behavior to determine the best timing and messaging for upsell opportunities.
Utilize customer feedback and data analytics to refine upsell strategies.

2. Targeted Communications & Promotions

Create personalized email marketing campaigns, push notifications, and in-platform messages to promote subscription upgrades.
Develop promotional content, banners, and call-to-action elements to highlight the benefits of higher-tier plans.
Work with the content and design teams to craft compelling sales copy and visuals for subscription upsells.
Collaborate with the sales team to create limited-time offers and incentives for users to upgrade.

3. Data-Driven Decision Making

Monitor subscription metrics, including conversion rates, churn rates, and customer lifetime value (CLV).
Utilize A/B testing to refine upsell campaigns and optimize user engagement.
Analyze customer insights and behavior trends to develop innovative upsell techniques.
Report on key performance indicators (KPIs) and suggest improvements to subscription marketing strategies.

4. Customer Engagement & Retention

Enhance customer experience by providing relevant information about higher-tier plans and their benefits.
Develop educational content (videos, blog posts, FAQs) to help users understand the value of upgrading.
Collaborate with customer support teams to address user concerns and remove barriers to upgrading.
Conduct surveys and collect feedback to refine messaging and improve customer satisfaction.

5. Cross-Team Collaboration

Work closely with the product development team to improve subscription plan offerings based on user feedback.
Partner with sales and customer support teams to ensure a seamless upgrade process.
Coordinate with the advertising and PR teams to promote subscription plans through external channels.

Key Qualifications & Skills:

Education & Experience

Bachelor’s degree in Marketing, Business, Communications, or a related field.
3+ years of experience in marketing, subscription sales, or digital advertising.
Previous experience in SaaS, classified ads platforms, or subscription-based business models is a plus.

Technical Skills

Proficiency in CRM tools (HubSpot, Salesforce, or similar) and email marketing platforms.
Knowledge of data analytics tools (Google Analytics, Tableau, etc.).
Experience with A/B testing, customer segmentation, and digital marketing automation.
Understanding of UX/UI best practices for improving conversion rates.

Soft Skills

Strong communication and persuasive writing skills.
Ability to analyze and interpret customer data to drive decision-making.
Excellent problem-solving and creative thinking abilities.
Team player with strong project management skills.

KPIs & Performance Metrics:

Upsell Conversion Rate: Percentage of users upgrading to higher-tier plans.
Customer Retention Rate: Reduction in churn due to improved customer engagement.
Email/Ad Campaign Performance: Open rates, click-through rates (CTR), and conversion rates.
Revenue Growth from Upsells: Increase in overall subscription revenue.
Customer Satisfaction & Feedback: Ratings and survey results on the upgrade experience.

Salary & Benefits:

Competitive salary based on experience and industry standards.
Performance-based bonuses for achieving upsell targets.
Remote work flexibility.
Professional development opportunities and training programs.
Access to SayPro Classified Office resources and tools.

Application Process:

Interested candidates should submit their resume, a cover letter, and any relevant marketing portfolio materials to [SayPro HR Email].