SayPro Monthly January SCMR-5 SayPro Monthly Classified Subscription Plans: Create and manage subscription plans for users to post ads by SayPro Classified Office under SayPro Marketing Royalty SCMR
Department: SayPro Classified Office
Reporting to: SayPro Marketing Royalty SCMR
Employment Type: Full-time / Contract
Location: Remote / On-site
Job Summary
The Marketing Specialist for SayPro Monthly Classified Subscription Plans plays a critical role in developing, implementing, and optimizing marketing strategies to promote SayPro’s subscription plans. The specialist is responsible for driving customer acquisition, retention, and engagement by creating targeted campaigns, tracking performance, and adjusting strategies to maximize conversions.
The role requires expertise in digital marketing, data analysis, and campaign management to ensure the success of SayPro Monthly Classified Subscription Plans.
Key Responsibilities
1. Subscription Plan Development & Management
- Develop and oversee SayPro Monthly Classified Subscription Plans, ensuring they align with the target audience and market demand.
- Collaborate with the SayPro Classified Office to create structured pricing plans for different user segments.
- Conduct competitor analysis to refine subscription offerings and improve market positioning.
2. Marketing Campaign Strategy & Execution
- Plan and execute multi-channel marketing campaigns (email, social media, SEO, paid ads, influencer marketing) to promote subscription plans.
- Develop promotional materials, including digital ads, landing pages, newsletters, and website content, to attract potential subscribers.
- Work closely with content creators and designers to ensure consistent brand messaging and visual identity.
3. Performance Tracking & Data Analysis
- Track the success of campaigns and promotions, analyzing key performance indicators (KPIs) such as:
- Conversion rates
- Customer acquisition cost (CAC)
- Click-through rates (CTR)
- Return on ad spend (ROAS)
- Churn rate
- Use data insights to adjust marketing strategies and improve performance.
- Generate monthly reports on campaign effectiveness and suggest improvements based on data trends.
4. User Acquisition & Retention Strategies
- Identify and implement strategies to increase new subscriptions and retain existing users.
- Create loyalty programs, referral incentives, and discounts for long-term subscribers.
- Optimize the user experience (UX) of the subscription process, ensuring an intuitive and seamless sign-up flow.
5. Digital Advertising & Paid Media Management
- Manage paid advertising campaigns across Google Ads, Facebook Ads, LinkedIn, and other relevant platforms.
- Conduct A/B testing for ad creatives, headlines, and CTAs to improve conversion rates.
- Monitor ad spend and ensure a high return on investment (ROI) from paid marketing efforts.
6. Customer Engagement & Support
- Work with customer support teams to understand user pain points and improve subscription offerings.
- Engage with the SayPro community via social media, responding to queries and promoting the benefits of subscription plans.
- Organize webinars, live Q&A sessions, and tutorials to educate users on SayPro Monthly Classified Subscription Plans.
Qualifications & Skills
Required Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 3+ years of experience in digital marketing, subscription-based services, or e-commerce marketing.
Technical Skills:
- Proficiency in Google Analytics, Facebook Business Manager, and Google Ads.
- Experience with email marketing platforms (Mailchimp, HubSpot, etc.).
- Strong knowledge of SEO, PPC, and social media advertising.
- Data analysis skills with the ability to track KPIs and adjust strategies accordingly.
Soft Skills:
- Strong problem-solving abilities and a results-driven mindset.
- Excellent communication and storytelling skills to craft engaging marketing messages.
- Ability to work independently and collaboratively with cross-functional teams.
- Adaptability to changing market trends and consumer behavior.
Performance Metrics & KPIs
- Conversion Rate: % of users subscribing after interacting with marketing campaigns.
- Customer Retention Rate: % of users renewing their subscriptions.
- Return on Ad Spend (ROAS): Revenue generated vs. advertising cost.
- Lead Generation: Number of potential subscribers captured through marketing efforts.
- Churn Rate: % of subscribers canceling within a given period.
Why Join SayPro?
- Innovative Work Environment: Work with a dynamic team shaping the future of classified ad subscription services.
- Career Growth: Opportunities for professional development in digital marketing and subscription business models.
- Competitive Compensation: Salary and performance-based incentives.
How to Apply
Interested candidates should submit their resume, cover letter, and a portfolio of past marketing campaigns to [HR Email].
Application Deadline: [Insert Date]
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