SayPro Monthly January SCMR-5 SayPro Monthly Classified Social Media Sharing: Enable sharing of ads on social media platforms by SayPro Classified Office under SayPro Marketing Royalty SCMR
Objective:
To ensure a seamless, efficient, and enjoyable user experience while sharing classified ads on various social media platforms, through continuous testing, feedback loops, and cross-platform optimization.
Key Responsibilities:
1. Continuous Testing of Sharing Features
- Implement regular usability tests across all devices (desktop, tablet, mobile) and browsers (Chrome, Firefox, Safari, Edge) to confirm functionality.
- Perform A/B testing to compare versions of the social sharing interface and identify which design yields higher engagement.
- Use automated and manual testing tools to detect bugs, lags, or sharing failures in real-time.
- Validate that shared content (e.g., images, meta titles, descriptions) displays correctly on platforms such as Facebook, Twitter, LinkedIn, Instagram, and WhatsApp.
2. Cross-Platform Compatibility Optimization
- Ensure the social sharing buttons or widgets load consistently and rapidly across Android, iOS, Windows, and macOS.
- Verify responsiveness of the sharing interface for all screen sizes and devices.
- Adjust and refine shareable metadata (Open Graph, Twitter Cards, etc.) to make sure previews appear accurately on each platform.
- Integrate platform-specific APIs (e.g., Facebook SDK, Twitter API) for optimal delivery.
3. Enhance User Interface and Design
- Collaborate with UX/UI designers to maintain a clean, intuitive layout for the share feature.
- Position share buttons strategically on the ad view page (top, bottom, floating) for easy access.
- Use clear icons and call-to-action labels (e.g., “Share Now”, “Post to Facebook”) to improve user clarity.
4. Monitor User Behavior and Feedback
- Track user interactions with the sharing tools using analytics platforms like Google Analytics, Facebook Pixel, or heatmaps.
- Collect feedback through pop-ups, surveys, or social media polls regarding ease of use and satisfaction.
- Identify bottlenecks in the user flow and fix friction points quickly.
5. Content Personalization & Dynamic Sharing
- Customize social media captions with dynamic ad content (title, price, location, etc.) to improve relevance and click-through rates.
- Allow users to add their personal messages or hashtags when sharing to their social media profiles.
6. Ensure Data Privacy and Security
- Make sure that the social sharing feature complies with GDPR, POPIA, and other data privacy regulations.
- Safeguard against unauthorized sharing or social spam by limiting the number of times an ad can be shared within a timeframe if needed.
7. Monthly Review and Reporting
- Submit detailed performance reports on user engagement metrics such as:
- Number of shares per platform.
- Click-through rates from shared posts.
- Conversion rates from social media.
- Use reports to make data-driven decisions for iterative improvements.
- Present findings and proposed enhancements during SayPro Monthly Review Meetings under the SCMR program.
Outcome Goals:
- Improved user satisfaction with the sharing process.
- Increased visibility and reach of classified ads on social platforms.
- Higher referral traffic to the SayPro Classified website from social media.
- Reduction in technical complaints or sharing errors.
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