SayPro Tasks to Be Done for the Period

SayPro Monthly January SCMR-5 SayPro Monthly Classified Social Media Sharing: Enable sharing of ads on social media platforms by SayPro Classified Office under SayPro Marketing Royalty SCMR

Task Title: Create Social Sharing Templates for Classified Ads

Objective: Develop and implement shareable ad templates to streamline the process of sharing classified ads across social media platforms. This will improve visibility and engagement on platforms like Facebook, Instagram, Twitter, and LinkedIn.

Assigned To:
SayPro Classified Office (in collaboration with SayPro Marketing Team)

Deadline:
January 20th

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Detailed Task Breakdown:

1. Design Template Requirements:
   • Define the key elements that should appear on the social media sharing templates (e.g., ad title, brief description, contact info, image/video, pricing).
   • Decide on layout and format styles that are visually appealing and easy to share on different social platforms (i.e., landscape, portrait, square).
   • Ensure templates comply with social media platform size and resolution standards (e.g., Facebook post image size, Instagram square post, Twitter card dimensions).
   • Ensure branding consistency with the SayPro Classified theme (e.g., logo, colors, font style).
2. Content Integration and Personalization:
   • Allow for customizable sections within the template, such as ad-specific details (e.g., price, location, category) that can be auto-filled when users share the ad.
   • Ensure that templates are user-friendly and require minimal manual intervention to be shared effectively.
3. Develop the Shareable Template Structure:
   • Use design tools like Canva, Adobe Spark, or Figma to create editable and downloadable templates.
   • Set up a cloud-based repository (e.g., Google Drive, Dropbox) where team members and users can access and download templates.
   • Make sure templates are mobile-friendly, given the high usage of mobile devices for social sharing.
4. Testing and User Feedback:
   • Test the templates internally within the SayPro Classified Office.
   • Get feedback from a select group of users to ensure the templates are functional, appealing, and effective for social media sharing.
   • Revise templates based on user feedback to improve ease of use, visual appeal, and engagement rate.
5. Implementation on Classified Platform:
   • Ensure integration of these social media share templates directly into the SayPro Classified platform.
   • Enable automatic sharing functionalities, allowing users to share ads directly from the platform to their social media accounts with just a click.
   • Provide guidance or tutorial pop-ups within the platform to educate users on how to use these templates effectively.
6. Create a Training Manual or Guide:
   • Develop a brief guide that explains how to use the social media sharing templates.
   • Include examples of best practices for sharing ads on different social platforms (e.g., Facebook, Instagram, Twitter).
7. Monitor Analytics:
   • Set up tracking for shared ads to monitor engagement (e.g., likes, shares, comments) and conversion rates (e.g., ad clicks, inquiries).
   • Review performance metrics regularly to optimize templates and enhance user engagement.

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Task Title: Enable Sharing of Ads on Social Media Platforms

Objective:
To make it easier for users of the SayPro Classified platform to share their ads on popular social media channels directly from the classified ad interface.

Assigned To:
SayPro Classified Office (in collaboration with SayPro Marketing Team)

Deadline:
Ongoing with initial setup by January 20th.

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Detailed Task Breakdown:

1. Set Up Social Media Integration:
   • Develop API integrations or use third-party tools (e.g., AddThis, ShareThis, or social media plugins) that will allow for seamless sharing of ads on social media.
   • Ensure social media sharing buttons are visible and accessible directly on the ad listing page.
   • Include a one-click option for sharing ads on Facebook, Instagram, Twitter, and LinkedIn, making it easy for users to promote their ads.
2. Customize Shareable Link for Ads:
   • Ensure that when users share an ad, a preview of the ad with an image, title, and price automatically generates in the social media post.
   • Tailor the preview to include key information that will attract attention (e.g., featured images, bolded prices, short ad description).
3. Enable Analytics Tracking:
   • Implement tracking codes (e.g., UTM parameters) to monitor the effectiveness of social media sharing.
   • Track the number of shares, clicks, and engagements for each ad shared on social media.
4. User Education and Support:
   • Develop quick guides or video tutorials to help users understand how to share their ads on social media platforms.
   • Provide support via chat or email for users facing issues with sharing ads.
5. Promote the Sharing Feature:
   • Use the SayPro Marketing team to create announcements and notifications within the platform, encouraging users to share ads on social media for greater visibility.
   • Highlight success stories where users have successfully increased engagement or sales by sharing ads online.
6. Ensure Social Media Platform Compliance:
   • Stay updated on the ever-changing algorithms and guidelines of social media platforms to ensure compliance with their standards.
   • Adjust ad-sharing practices as necessary to remain compliant with platform rules regarding ad content and image sizes.
7. Review and Optimize:
   • Review the effectiveness of the sharing feature periodically.
   • Optimize the user experience by analyzing social media traffic data and adjusting the design of the sharing interface if necessary.

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Task Title: SayPro Monthly Classified Social Media Sharing

Objective:
Enable continuous and effective sharing of classified ads on social media to generate more visibility and lead generation.

Assigned To:
SayPro Classified Office under SayPro Marketing Royalty SCMR

Deadline:
Ongoing (with initial strategy by January 20th)

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Detailed Task Breakdown:

1. Monthly Content Calendar:
   • Develop a monthly content calendar that outlines which categories or specific ads will be featured on social media platforms.
   • Coordinate with the SayPro Marketing team to ensure that content is scheduled and promoted on relevant platforms.
2. Monitor and Report:
   • Track the performance of shared ads monthly, focusing on key metrics like engagement rate, conversion rate, and social media reach.
   • Prepare reports summarizing the success of social media ad sharing and provide recommendations for further optimization.
3. Continuous Template Refinement:
   • Based on analytics, refine templates and shareable ad formats to increase engagement and encourage more users to share their ads.
   • A/B test different types of templates to identify the most effective ones for different platforms.

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By completing these tasks, SayPro will significantly enhance its social media presence, drive more traffic to its classified ads, and provide users with a seamless way to promote their ads, leading to greater engagement and ad success.