SayPro Tasks to Be Done for the Period

SayPro Monthly January SCMR-5 SayPro Monthly Classified Social Media Sharing: Enable sharing of ads on social media platforms by SayPro Classified Office under SayPro Marketing Royalty SCMR

User Communication: Promote the Social Sharing Feature

• Task Overview:
  The goal is to begin promoting the social sharing feature for classified ads to users by January 25th. This feature will enable users to easily share their ads on social media platforms, increasing visibility and engagement with potential buyers or sellers.
• Assigned Department:
  SayPro Classified Office under SayPro Marketing Royalty SCMR

Detailed Task Breakdown:

1. Develop Messaging Strategy:
   • Deadline: January 15th
   • Responsible Party: Marketing Team
   • Description:
     Create clear, engaging messaging that explains the benefits of the new social sharing feature to users. This message will need to highlight how the feature will help increase the visibility of their ads and attract more views and interactions.
     • Key Points to Include:
       • “Share your ads instantly on Facebook, Twitter, Instagram, etc.”
       • “Expand your audience reach with just a click!”
       • “Increase your chances of selling or connecting with buyers quickly.”
     • Design simple and concise copy for all communication channels.
2. Create Educational Materials:
   • Deadline: January 18th
   • Responsible Party: Content and Design Teams
   • Description:
     Develop educational materials (tutorials, blog posts, infographics, or short video clips) demonstrating how users can share their ads on social media platforms. These materials should be clear, visually appealing, and easy to follow.
     • Channels for Distribution:
       • SayPro website (help section)
       • Social media accounts
       • Email campaigns
       • Ads and banner placements within the classified site
3. Email Campaign Launch:
   • Deadline: January 20th
   • Responsible Party: Email Marketing Team
   • Description:
     Send out an email blast to all registered users informing them of the new social sharing feature and its benefits. Ensure that the email is designed to encourage immediate action, providing direct links to “how-to” guides or the feature itself.
     • Subject line suggestions:
       • “Boost Your Ad’s Reach: Share on Social Media!”
       • “Get More Views: Share Your Ads on Facebook and Instagram!”
     • Include a clear call-to-action (CTA) like “Try it now” or “Share your first ad today.”
4. Social Media Announcement:
   • Deadline: January 22nd
   • Responsible Party: Social Media Team
   • Description:
     Announce the new feature on all official SayPro social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.). The post should include:
     • An engaging graphic showcasing the social sharing buttons on the ad page.
     • A brief explanation of how users can start using the feature to share their ads.
     • Links to resources (blog post, video tutorial, FAQ page).
     • A call-to-action to encourage users to share their ads.
     • Include relevant hashtags such as #SayProClassifieds, #ShareYourAd, #ClassifiedAds
5. In-App Notification:
   • Deadline: January 23rd
   • Responsible Party: Development Team
   • Description:
     Implement an in-app notification or banner within the classified platform that alerts users about the new social sharing feature. This notification should appear when users visit their dashboard or create a new ad.
     • Example Text for Banner:
       • “Did you know? You can now share your ads on Facebook, Instagram, and Twitter! Start sharing your ads today!”
     • Provide a quick link to an instructional guide or demo within the notification.
6. Monitor User Feedback and Engagement:
   • Deadline: January 25th and ongoing
   • Responsible Party: Customer Support and Marketing Teams
   • Description:
     Monitor user feedback and engagement with the new feature after promotion efforts are underway. Track any issues or questions users may have regarding the feature and address them promptly.
     • Set up a dedicated email or live chat option for users seeking help with the social sharing feature.
     • Analyze metrics (ad shares, user interaction, clicks on shared ads) to evaluate the feature’s performance and determine areas for improvement.
7. Promotional Ad Placement:
   • Deadline: January 25th
   • Responsible Party: Advertising Team
   • Description:
     Place ads or banners on the classified platform or other digital properties to highlight the social sharing feature. These ads should be designed to attract users’ attention while they browse the platform.
     • Example Ad Text:
       • “Expand your ad’s reach! Now you can share your listings on Facebook and Instagram.”
       • Include an engaging visual of the sharing buttons and a simple instruction to click and share.
8. Internal Reporting and Evaluation:
   • Deadline: January 30th
   • Responsible Party: Marketing Analytics Team
   • Description:
     Conduct a post-launch review to assess the effectiveness of the promotion. Evaluate the number of users who adopted the social sharing feature, the engagement rates, and any feedback or complaints received.
     • Prepare a report summarizing key metrics such as:
       • Number of shares per ad
       • Increase in user engagement
       • User satisfaction based on feedback or surveys