SayPro Information and Targets Needed for the Quarter

SayPro Monthly January SCMR-5 SayPro Monthly Classified Social Media Sharing: Enable sharing of ads on social media platforms by SayPro Classified Office under SayPro Marketing Royalty SCMR

Monitoring and Reporting

Objective:
To generate comprehensive reports on the social media sharing performance and engagement of classified ads by January 30th. This is part of the SayPro Monthly January SCMR (Social Media Content & Reporting) and is under the oversight of the SayPro Marketing Royalty SCMR team.

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Key Responsibilities & Actions:

1. Social Media Sharing Performance Report (Due January 30th)

• Target Date: January 30th
• Task: Compile and present a detailed report analyzing the performance and engagement of social media sharing related to classified ads.
• Report Metrics:
  • Total Shares: Track the total number of classified ads shared across all social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
  • Engagement Rates: Measure the likes, comments, shares, and interactions for each shared ad on the platforms.
  • Reach and Impressions: Identify the reach (how many users saw the post) and impressions (how many times the post was displayed) for each shared ad.
  • Click-Through Rates (CTR): Determine how many users clicked on the links within the ads after seeing them on social media.
  • User Demographics: Breakdown of the audience interacting with the shared ads (age, gender, location, etc.).
  • Time of Sharing: Analyze the best times for sharing and engagement across social media platforms.

2. Monitoring Social Media Sharing Mechanism

• Objective: Ensure that the functionality of social media sharing is fully enabled and operational for all classified ads listed in the SayPro Classified system.
• Task: Collaborate with the SayPro Classified Office to ensure that the mechanism for sharing ads on social media platforms is consistently available for all users.
  • Integration Check: Test that the sharing buttons are active on each classified ad.
  • Cross-Platform Functionality: Ensure that sharing options (such as Facebook, Instagram, LinkedIn, etc.) are working across different devices and platforms.
  • Troubleshooting: Address any issues regarding broken links or functionality failures for social media sharing.

3. Engagement Monitoring & Feedback Loop

• Objective: Continuously track user engagement with shared classified ads and gather feedback for improvement.
• Task: Provide regular updates on the following:
  • Positive Feedback: Analyze the feedback received from users who interacted with shared ads (comments, messages, and likes).
  • Negative Feedback: Report any user complaints, glitches, or issues related to social media sharing and take steps to resolve them.
  • Suggestions for Improvement: Use engagement data and feedback to suggest improvements in social media sharing tools for better performance and engagement.

4. Targeted Reporting by SayPro Marketing Royalty SCMR

• Objective: Provide SayPro Marketing Royalty SCMR with actionable insights based on the social media sharing performance report.
• Task: Ensure that the reporting is aligned with the broader marketing strategy to boost the effectiveness of social media sharing.
  • Ad Type Analysis: Identify which types of classified ads are receiving the most shares and engagement and why.
  • Platform Specific Insights: Highlight which platforms are performing the best and suggest potential strategies to boost performance on other platforms.
  • Actionable Insights: Provide actionable suggestions on improving social media engagement, such as posting times, content strategies, or specific ad types.

5. Collaboration with the SayPro Marketing Team

• Objective: Work closely with the SayPro Marketing team to enhance the visibility and engagement of shared classified ads.
• Task: Collaborate on campaigns or promotions that might enhance social media sharing, including:
  • Ad Content: Develop engaging ad content that is more likely to be shared on social media (e.g., visuals, catchy titles, promotional offers).
  • Hashtags and Tagging: Develop a strategy for using relevant hashtags and tagging influential accounts to increase the visibility of shared ads.

6. Final Report Delivery (Due by January 30th)

• Objective: Deliver a detailed, comprehensive report on social media sharing performance and engagement.
• Report Contents:
  • Executive Summary
  • Key Metrics and Insights
  • Visuals (Charts, Graphs, and Tables)
  • Recommendations for Future Improvements
• Submission: Submit the final report to the SayPro Marketing Royalty SCMR team by January 30th.

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Conclusion:

By monitoring and reporting on social media sharing, the goal is to ensure that SayPro’s classified ads are effectively promoted across various platforms. The insights gained will help refine strategies, improve ad performance, and boost engagement for the future. The comprehensive report will guide future decision-making and ensure that the social media sharing mechanisms align with broader marketing and business objectives.