SayPro Job Description: Campaign Planning for Ad Renewal Reminders

SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders: Send reminders for ad renewals by SayPro Classified Office under SayPro Marketing Royalty SCMR

Position Title: Campaign Planning Coordinator – Ad Renewal Reminders
Department: Marketing
Reports To: SayPro Marketing Royalty SCMR
Location: SayPro Classified Office
Job Type: Full-Time
Date: January SCMR-5 (Specific monthly campaign cycle)

Job Overview:

The Campaign Planning Coordinator for Ad Renewal Reminders is responsible for ensuring that timely reminders are sent to clients and advertisers for the renewal of their classified ads. This role plays a critical part in supporting the ad renewal process by coordinating the distribution of renewal notifications, ensuring smooth and efficient operations, and maintaining the overall effectiveness of SayPro’s classified ad campaign strategy.

Key Responsibilities:

1. Campaign Planning & Coordination:
   • Work with the SayPro Marketing team to create a campaign calendar for ad renewal reminders, ensuring the timely execution of each phase of the renewal process.
   • Schedule reminders ahead of time to ensure that all renewal communications are sent according to the pre-determined timeline.
   • Collaborate with the SayPro Classified Office to confirm ad renewal dates and relevant details for reminders.
2. Ad Renewal Reminder Creation:
   • Prepare, draft, and design clear, engaging, and effective ad renewal reminders that align with SayPro’s branding and marketing guidelines.
   • Tailor reminder messaging to be concise and to the point, providing all necessary instructions for renewal.
   • Develop templates for email, SMS, and push notifications that will be used across multiple platforms.
3. System & Database Management:
   • Use SayPro’s CRM and marketing tools to track and manage ad renewal statuses, ensuring that reminders are sent to the correct recipients.
   • Ensure that the database is up to date with accurate information for all advertisers, including their ad renewal deadlines and contact details.
   • Monitor any system issues that may arise during the process and resolve them promptly to ensure no delays in the reminder process.
4. Reminder Distribution:
   • Oversee the scheduling and sending of reminder notifications across various channels (email, SMS, push notifications) ahead of ad expiration dates.
   • Monitor the campaign’s progress to ensure that reminders are successfully delivered and that any failed notifications are immediately rectified.
   • Ensure that customers receive adequate follow-up reminders in the days leading up to their ad renewal deadlines.
5. Collaboration with Sales & Customer Support:
   • Work with the Sales team to ensure that high-value advertisers or premium customers receive personalized reminders and assistance if needed.
   • Partner with the Customer Support team to address any issues or questions that arise regarding the ad renewal process.
6. Reporting & Analysis:
   • Regularly monitor the success of the renewal reminder campaign by tracking open rates, click-through rates, and renewal rates.
   • Provide detailed reports to the SayPro Marketing Royalty SCMR regarding the effectiveness of the reminders and recommend improvements where necessary.
   • Analyze any feedback from advertisers regarding the reminder process and use insights to optimize future campaigns.
7. Problem Resolution:
   • Address and resolve any issues or challenges that advertisers may face during the renewal process, including issues with payment, technical problems, or difficulty navigating the renewal system.
   • Work closely with IT and technical support teams to troubleshoot and resolve any system issues preventing the timely sending of reminders.
8. Campaign Adjustments & Feedback Loop:
   • Analyze campaign performance and adjust strategies as needed to optimize the ad renewal process for future cycles.
   • Participate in post-campaign reviews to evaluate successes, learn from challenges, and implement improvements in subsequent reminder campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Proven experience in marketing campaign management or project coordination.
• Strong organizational skills and the ability to manage multiple tasks simultaneously.
• Experience working with CRM systems, email marketing tools, and analytics platforms.
• Excellent written and verbal communication skills.
• High attention to detail and ability to maintain accuracy in large datasets.
• Ability to work independently and as part of a team in a fast-paced environment.

Skills & Competencies:

• Communication Skills: Ability to craft clear, professional, and compelling communication for different platforms.
• Project Management: Strong skills in planning, organizing, and executing campaigns in a timely manner.
• Technical Proficiency: Experience with marketing automation tools, email distribution platforms, and CRM systems.
• Problem-Solving: Ability to identify issues and proactively develop solutions to ensure a smooth ad renewal process.
• Attention to Detail: Ensuring that all communications are accurate and sent at the correct times without fail.

Performance Metrics:

• Ad Renewal Reminder Success Rate: Percentage of reminders sent on time and without error.
• Customer Feedback Satisfaction: Positive feedback from advertisers regarding the reminder process.
• Renewal Rate: The percentage of ads renewed after reminders are sent.
• Campaign Efficiency: Measure of how effectively reminders are executed according to the planned schedule.

Additional Information:

• This role involves interacting with various teams, including Marketing, Sales, Customer Support, and IT, and requires a high level of communication and coordination.
• The position will primarily work within the SayPro Classified Office with potential for remote coordination depending on the team structure.

By ensuring timely ad renewal reminders, the Campaign Planning Coordinator plays an essential role in maintaining the continuity and profitability of SayPro’s classified ads business.