SayPro Job Description: Employees Segmentation of Advertisers

SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders: Send reminders for ad renewals by SayPro Classified Office under SayPro Marketing Royalty SCMR

Position Title: Advertiser Segmentation Specialist
Department: SayPro Classifieds Marketing Team
Reports To: Marketing Manager – SayPro Classified Office
Location: Remote/Office-Based
Employment Type: Full-Time / Part-Time

Job Overview:

The Advertiser Segmentation Specialist is responsible for reviewing and segmenting the list of advertisers based on ad expiration dates for the SayPro Monthly Classified Renewal Reminders under the SayPro Marketing Royalty SCMR initiative. This role is crucial in ensuring that advertisers are reminded in a timely and efficient manner about ad renewals, enhancing user engagement, and maximizing revenue from classified ads.

The position involves managing advertiser data, segmenting advertisers according to their ad expiration timelines, and ensuring reminders for ad renewals are sent out regularly. The specialist will work closely with the SayPro Marketing and SCMR teams to ensure the renewal reminder process is streamlined and accurate.

Key Responsibilities:

1. Review Advertiser Data:
   • Regularly access and review the SayPro Monthly January SCMR-5 report, ensuring all advertisers’ ad expiration dates are accurately recorded.
   • Verify advertiser details, including ad type, category, duration, and any relevant notes that may impact the renewal process.
2. Segment Advertisers:
   • Segregate the list of advertisers into categories based on the expiration dates of their ads. These categories may include:
     • Immediate Expiry (ads expiring within 7 days)
     • Upcoming Expiry (ads expiring within 15 to 30 days)
     • Long-term Expiry (ads expiring in over 30 days)
   • Ensure that segmentation is carried out systematically for efficient communication and reminder targeting.
3. Create Targeted Communication Lists:
   • Based on the segmented list, create targeted email and notification lists for the SayPro Monthly Classified Renewal Reminders.
   • Ensure that the right groups of advertisers are sent the appropriate renewal reminders at the correct time, according to their ad expiration window.
4. Coordinate with Marketing Team:
   • Collaborate with the SayPro Marketing team to schedule and ensure timely delivery of renewal reminders.
   • Work with the Marketing Royalty SCMR to include any special offers, incentives, or updates that may be relevant for advertisers at the time of renewal.
5. Monitor and Track Ad Renewals:
   • Keep track of which advertisers have renewed their ads and update the segmented list accordingly.
   • Provide regular feedback on renewal rates to the Marketing Manager to help refine strategies and improve overall renewal performance.
6. Data Integrity and Accuracy:
   • Maintain the integrity and accuracy of advertiser data throughout the segmentation and reminder process.
   • Ensure that data discrepancies are promptly identified and corrected to avoid errors in renewal reminders.
7. Reporting and Analysis:
   • Generate periodic reports on the effectiveness of the renewal reminder process, including open rates, response rates, and overall renewal statistics.
   • Provide insights into any trends or patterns observed in the advertiser behavior that may assist in future marketing campaigns.
8. Support in Ad Renewal Campaigns:
   • Assist in the development and execution of ad renewal campaigns that may include promotions, discounts, or special features aimed at encouraging more renewals.
   • Help track the success of renewal campaigns and offer suggestions for improvement.

Qualifications:

• Education:
  • A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred. However, relevant experience in a similar role can substitute for formal education.
• Experience:
  • At least 1-2 years of experience in digital marketing, customer relationship management (CRM), or a similar field.
  • Experience with customer data segmentation and email marketing platforms (e.g., Mailchimp, HubSpot) is an advantage.
• Skills:
  • Strong analytical skills with the ability to segment and categorize data efficiently.
  • Proficiency in Microsoft Excel or similar spreadsheet tools.
  • Familiarity with CRM systems and email marketing tools is a plus.
  • Excellent communication skills, both written and verbal.
  • High attention to detail and accuracy.
  • Strong organizational and time management skills, with the ability to handle multiple tasks and meet deadlines.
• Personal Attributes:
  • Proactive and solution-oriented, with a focus on improving processes.
  • Strong team player with a collaborative approach.
  • Ability to work independently and take ownership of assigned tasks.

Work Environment:

• The Advertiser Segmentation Specialist will work primarily in an office setting or remotely, depending on the company’s structure.
• The role may involve occasional meetings with the SayPro Marketing team, SCMR team, and other departments.

Performance Metrics:

• Segmentation Accuracy: Regular checks to ensure accuracy in the segmentation of advertisers based on ad expiration dates.
• Renewal Reminders Timeliness: Ensuring that renewal reminders are sent in line with the segmented categories and timelines.
• Ad Renewal Rate: Tracking how effective the segmentation and renewal reminders are in encouraging ad renewals.
• Reporting and Feedback: Timely and effective reporting of renewal statistics and any areas for improvement.

Benefits:

• Competitive salary.
• Opportunity for career growth within the marketing team.
• Access to SayPro’s learning and development resources.

---

By fulfilling these responsibilities, the Advertiser Segmentation Specialist plays an essential role in helping SayPro streamline its ad renewal processes, ultimately contributing to the continued success of SayPro’s advertising platform and customer satisfaction.