SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders: Send reminders for ad renewals by SayPro Classified Office under SayPro Marketing Royalty SCMR
Document Title:
Renewal Campaign Report – SayPro Monthly January SCMR-5
Submitted To:
SayPro Marketing Royalty (SCMR) Unit
SayPro Classified Office
Prepared By:
[Employee Name]
[Employee Designation]
SayPro Classified Marketing Team
Reporting Period:
January [Year]
Campaign Code: SCMR-5
Purpose of the Report:
This report documents and evaluates the performance of the SayPro Monthly Classified Renewal Reminder Campaign executed in January under the SCMR-5 code. The objective is to summarize the campaign’s effectiveness in reminding users to renew classified ads and provide clear metrics on engagement and conversion.
Sections Required in the Report:
1. Campaign Overview
- Campaign Name: SayPro Monthly Classified Renewal Reminders
- Campaign Code: SCMR-5
- Department: SayPro Classified Office
- Initiative: SayPro Marketing Royalty (SCMR)
- Date Sent: [Insert dates of campaign execution in January]
- Target Audience: All classified users with expiring or expired listings in the past 30 days
- Reminder Frequency: Weekly reminders throughout January (e.g., every Monday)
2. Campaign Objectives
- Encourage classified ad owners to renew expired or soon-to-expire ads
- Increase overall renewal rate and customer retention
- Maintain ad visibility and user engagement across SayPro platforms
- Boost revenue through classified renewal fees
3. Campaign Performance Metrics
| Metric | Value |
|---|---|
| Total Emails Sent | [Insert total number] |
| Open Rate (%) | [Insert percentage] |
| Click-Through Rate (CTR) (%) | [Insert percentage] |
| Bounce Rate (%) | [Insert percentage] |
| Unsubscribe Rate (%) | [Insert percentage] |
| Total Renewals from Campaign | [Insert number] |
| Renewal Conversion Rate (%) | [Insert percentage] |
Note: All metrics should be derived from email marketing analytics tools (e.g., Mailchimp, Brevo, etc.) and SayPro’s classified system.
4. Campaign Insights and Analysis
- What worked:
- High open rates due to personalized subject lines
- CTR improved with clearly visible renewal buttons
- Better results from reminders sent early in the week
- What needs improvement:
- Mobile responsiveness of emails
- Timing optimization (some emails sent during low engagement periods)
- Call-to-action (CTA) could be more dynamic
- Customer Feedback (if collected):
- Positive responses on email reminders
- Suggestions to include renewal discount offers in emails
5. Recommendations for Future Campaigns
- A/B test different subject lines and sending times
- Include limited-time incentives (e.g., 10% off renewals within 48 hours)
- Segment audience based on previous renewal behavior for better targeting
- Integrate WhatsApp or SMS reminders for added visibility
6. Attachments and Supporting Documents
- Screenshots of campaign emails
- Raw analytics exports (PDF/CSV) from email platform
- Sample user feedback (if available)
- Renewal list before and after campaign
- Graphs or charts (e.g., Open Rate vs. Week, Renewal Conversions by Day)
Submission Requirements
- Report must be submitted in PDF format
- File Name Format: SCMR-5_January_[EmployeeInitials]_RenewalCampaignReport.pdf
- Deadline: [Insert submission deadline]
- Email to: scmr.reports@saypro.org and cc classified.office@saypro.org
Approval and Review
- Reviewed By: [Supervisor Name / SayPro Marketing Manager]
- Approved By: SayPro Classified Office Head
- Filing Code: SCMR-5/JAN/[Year]/[Employee Code]
Employee Declaration
I hereby confirm that all data included in this report is accurate and reflects the actual performance of the SCMR-5 campaign conducted under my responsibility.
Signature: ___________________
Date: ___________________
Name: ___________________
Designation: ___________________
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