SayPro Information and Targets for the Quarter

SayPro Monthly January SCMR-5 SayPro Monthly Classified Renewal Reminders: Send reminders for ad renewals by SayPro Classified Office under SayPro Marketing Royalty SCMR

Information Needed:

To effectively manage and track the performance of active advertisers within the quarter, the following up-to-date information is needed:

1. Active Advertisers:
   • Full list of current active advertisers: This includes all advertisers who have placed ads during the current quarter and are actively using the platform. The list should be comprehensive and include details such as:
     • Advertiser’s name or business name
     • Contact information (email, phone number, etc.)
     • Categories of ads placed (e.g., Apparel, Announcements, Jobs, etc.)
     • Ad listing details such as title, description, and location
2. Ad Expiration Dates:
   • Detailed list of ad expiration dates: Each ad must have a clear expiration date to ensure timely reminders and renewals. The expiration dates are essential to track when an ad will no longer be visible on the platform unless renewed. This will allow for proactive renewal management and ensure no advertiser’s ad is prematurely taken down without proper communication.
     • Specific expiration date for each ad
     • Whether the ad has been renewed already or is approaching its expiration date
3. Renewal Process Status:
   • Tracking of ad renewals: This includes tracking which ads are eligible for renewal and whether the renewal process has been initiated, completed, or is still pending. This helps in prioritizing which ads need attention.

SayPro Monthly January SCMR-5 Overview:

• Monthly Ad Renewal Monitoring:
  • SayPro Monthly Classified Renewal Reminders should be sent as part of the SayPro Marketing Royalty SCMR (Sales and Customer Management Report). These reminders should be sent in advance of the ad expiration to ensure that advertisers have enough time to renew their ads.
  • Reminders should be scheduled and sent to all advertisers whose ads are nearing expiration. The reminders should include the following:
    • The specific expiration date of their ad
    • A link to the renewal page or instructions on how to renew
    • Any potential discounts or offers on ad renewals (if applicable)
    • Information on how the ad renewal benefits the advertiser (e.g., continued visibility, priority placement)
• Role of the SayPro Classified Office:
  • Renewal Notification Management: The SayPro Classified Office, responsible for handling marketing communications and customer relations, must manage the sending of renewal reminders. They should ensure that the reminders are:
    • Timely and sent with enough lead time before expiration
    • Clear and easy to follow
    • Personalized to each advertiser, if possible, to increase engagement and conversion rates
  • Follow-up Strategy: A follow-up system should be in place in case advertisers do not respond to the first reminder. This could include automated second and third reminders or even direct outreach if necessary.

SayPro Marketing Royalty SCMR Targets for the Quarter:

1. Target for Ad Renewals:
   • Renewal Goal: Aim to renew at least 75% of the expiring ads for the quarter. This can be monitored by tracking the number of ads that are due for renewal, the number of reminders sent, and the number of successful renewals.
   • Retention Rate: Track the retention rate for advertisers who have previously renewed their ads multiple times. A successful retention rate indicates that the reminders and overall experience are effectively encouraging repeat business.
2. Proactive Engagement:
   • Renewal Conversion Rate: The goal is to convert at least 60% of the reminders into renewals. This means sending enough reminders, offering incentives, and ensuring the renewal process is as seamless as possible for advertisers.
   • Increase in Active Advertisers: Aim to onboard at least 5-10 new advertisers each quarter, expanding the base and increasing overall ad volume.
3. Ad Expiration Tracking Efficiency:
   • Complete Tracking System: Ensure that all active ads have a documented expiration date and that these dates are regularly updated. There should be no ads that are allowed to expire without being tracked or without a renewal option presented.

By tracking these elements closely, SayPro can ensure that advertisers remain engaged and renew their ads in a timely manner, maximizing ad revenue for the quarter and ensuring advertiser satisfaction. The combination of proactive renewal reminders, personalized communication, and an efficient tracking system will ensure smooth operations for the SayPro Classified platform.