SayPro Monthly January SCMR-5 SayPro Monthly Classified Responsive Design: Ensure the classified ads site is mobile friendly by SayPro Classified Office under SayPro Marketing Royalty SCMR
Title: Mobile Performance Optimization Specialist
Department: SayPro Classified Office
Unit: SayPro Marketing Royalty SCMR
Initiative: SayPro Monthly January SCMR-5 – Mobile Optimization
Project: SayPro Monthly Classified Responsive Design
Objective:
To optimize performance of SayPro’s classified ads platform on mobile devices by compressing images, reducing loading times, and ensuring that all media and design elements are responsive and efficient for mobile networks and devices.
Key Responsibilities:
1. Image and Media Optimization
- Audit all images and multimedia files uploaded to the classified ads platform.
- Compress images using modern compression tools (e.g., WebP format, TinyPNG, or ImageMagick) without compromising visual quality.
- Implement lazy loading for images and videos to minimize bandwidth consumption and speed up page rendering.
- Optimize video formats and delivery using adaptive streaming techniques such as HLS or MPEG-DASH.
2. Reduce Page Load Time
- Analyze page speed using tools like Google PageSpeed Insights, GTmetrix, and Lighthouse.
- Minimize use of large scripts and third-party plugins that slow down performance.
- Consolidate and minify CSS, JavaScript, and HTML files.
- Utilize caching strategies and Content Delivery Networks (CDNs) to improve content delivery times globally.
- Prioritize loading of above-the-fold content for better first paint and interaction timing.
3. Responsive Design Implementation
- Collaborate with the front-end development team to maintain mobile-first design standards.
- Ensure all classified ad templates scale appropriately across devices and screen sizes.
- Eliminate layout shifts by using proper aspect ratios, container sizes, and font loading strategies.
- Test all elements of the platform (forms, navigation, images, buttons) for touch responsiveness and accessibility.
4. Network and Bandwidth Optimization
- Optimize platform performance for 3G/4G/5G networks and low-bandwidth environments.
- Use connection-aware loading techniques (e.g.,
navigator.connection.effectiveType) to adjust content delivery based on user network speed. - Limit auto-play and preloading of heavy assets unless absolutely necessary.
5. Monitoring & Continuous Improvement
- Monitor real-world mobile performance metrics using analytics tools such as Google Analytics, Core Web Vitals, and Hotjar.
- Report weekly on performance scores, load times, bounce rates, and conversion rates.
- Run A/B tests to measure the impact of optimization changes on mobile user engagement and ad clickthrough rates.
- Continuously benchmark against industry standards and competitors.
Performance Indicators (KPIs):
- Mobile page load time under 3 seconds.
- Image optimization ratio above 70% without visual degradation.
- Mobile bounce rate reduction by 15% within the first quarter.
- Minimum 90+ score on mobile Google PageSpeed Insights.
- Increase in mobile user engagement (time-on-site, ad views) by 20%.
Reporting Line:
Reports directly to the SayPro Classified Office Mobile UX Manager
Coordinates with:
- SayPro Classified Web Developers
- SayPro UI/UX Design Team
- SayPro Marketing Analytics Team
Tools & Technologies Expected to Use:
- Image Compression: WebP, TinyPNG, Squoosh
- Page Optimization: Lighthouse, PageSpeed Insights, GTmetrix
- Development Tools: Chrome DevTools, Git, Gulp, Webpack
- Analytics: Google Analytics, Hotjar, Cloudflare Analytics
- Responsive Testing: BrowserStack, Responsively App
Qualifications and Skills Required:
- Proven experience in front-end performance optimization, especially for mobile.
- Strong understanding of mobile-first design principles.
- Proficiency in HTML5, CSS3, JavaScript, and responsive frameworks (Bootstrap, Tailwind).
- Familiarity with performance tuning tools and real-user monitoring.
- Attention to detail and a user-first mindset.
- Excellent communication and documentation skills.
Work Expectations:
- Weekly performance optimization updates.
- Documentation of all changes and impacts.
- Collaboration with design and marketing teams to ensure user satisfaction.
- Participation in SayPro Monthly SCMR stand-ups and milestone reviews.
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