SayPro Monthly January SCMR-5 SayPro Monthly Classified Responsive Design: Ensure the classified ads site is mobile friendly by SayPro Classified Office under SayPro Marketing Royalty SCMR
Position: Marketing and Content Coordination Specialist
Department: SayPro Marketing
Reports To: Marketing Manager / Content Team Lead
Location: SayPro Classified Office
Position Overview:
As a Marketing and Content Coordination Specialist at SayPro, you will play a vital role in ensuring that our classified ads website is mobile-optimized and provides a seamless user experience across all devices. Your primary responsibility will be to work closely with both the Marketing and Content teams to ensure that the ad layouts are visually engaging, clear, and optimized for mobile devices. This includes ensuring that the content is not only informative but also formatted in a way that aligns with SayPro’s branding and marketing strategies.
This role requires a combination of creative and technical skills, as you will be responsible for making sure our mobile site is user-friendly while also keeping an eye on trends and best practices in responsive web design. You will be tasked with helping to increase user engagement and satisfaction by ensuring our classified ads are easy to navigate, visually appealing, and responsive on any device.
Key Responsibilities:
- Collaboration with Content and Marketing Teams:
- Work directly with the content team to create and update classified ad content that is optimized for mobile viewing.
- Ensure that all ad layouts are visually appealing, clear, and engaging across devices, including smartphones, tablets, and desktops.
- Regularly communicate with the marketing team to align ad designs with ongoing campaigns and promotions.
- Conduct regular meetings with both teams to brainstorm new strategies for improving mobile user experience on the classified ads site.
- Mobile-Optimization of Ad Layouts:
- Ensure all classified ads are mobile-responsive, meaning they should adapt seamlessly to different screen sizes and devices.
- Work with designers to optimize images, fonts, and layouts for mobile viewing without compromising the quality of the content.
- Implement best practices in responsive design to improve load times and enhance user interactions on mobile devices.
- Regularly monitor and test mobile layouts to identify and resolve issues such as slow loading times, poor readability, and display errors.
- Content Presentation and Engagement:
- Ensure content on the mobile site is not only readable but also engaging and actionable for users.
- Collaborate with the content team to ensure that calls to action (CTAs), links, and interactive elements are properly displayed on mobile.
- Optimize content for mobile SEO to improve visibility and search engine rankings.
- Provide feedback to the content team on ad content that performs well on mobile devices and suggest improvements based on user behavior insights.
- Feedback and Reporting:
- Continuously gather feedback from mobile users to improve the mobile ad experience.
- Regularly report on mobile user engagement metrics, identifying trends and areas for improvement.
- Keep up-to-date with industry standards and trends in mobile web design to ensure SayPro remains at the forefront of user experience optimization.
- Present findings from testing and analytics to the marketing and content teams to refine strategies.
- Ensuring Consistency with SayPro’s Branding:
- Ensure that all mobile ad layouts and content align with SayPro’s branding guidelines and overall marketing strategies.
- Review all content before publication to guarantee consistency in terms of design, tone, and messaging across mobile platforms.
- Optimization for Ads Performance:
- Collaborate with the marketing team to ensure ad formats are designed to perform effectively on mobile devices.
- Test various mobile ad layouts and formats to determine which generate the most engagement, and implement improvements based on results.
- Maintenance of Classified Ads Platform:
- Assist in regular updates and improvements to the classified ads site’s mobile platform to ensure it remains competitive and functional.
- Troubleshoot and resolve any issues related to the mobile display of classified ads.
Qualifications:
- Education: Bachelor’s degree in Marketing, Web Design, Digital Media, or a related field (or equivalent work experience).
- Experience: At least 2-3 years of experience in digital marketing, content management, or mobile optimization.
- Skills:
- Proficiency in responsive web design, HTML, CSS, and mobile-first design principles.
- Familiarity with content management systems (CMS) such as WordPress, as well as basic graphic design software (e.g., Adobe Photoshop, Canva).
- Strong attention to detail, with the ability to spot errors and inconsistencies in ad layouts.
- Excellent written and verbal communication skills.
- Experience in mobile optimization and testing across different devices and browsers.
- Ability to work collaboratively in a fast-paced team environment.
Personal Characteristics:
- Creative Thinking: Ability to think outside the box and innovate in the mobile space.
- Problem-Solving Skills: Proactively identify and address issues related to the mobile user experience.
- Adaptability: Ability to adapt to changing technologies and trends in mobile web design.
- Organized: Strong project management skills with the ability to juggle multiple priorities.
Working Environment:
This is a full-time position, based at the SayPro Classified Office, with occasional opportunities to work remotely. The position requires frequent collaboration with cross-functional teams, including marketing, content, and design.
Key Performance Indicators (KPIs):
- Mobile User Engagement: Increase in mobile site engagement metrics (e.g., time on site, click-through rates).
- Site Performance: Reduction in mobile load times and improvements in mobile responsiveness.
- Content Optimization: Number of content updates and revisions made to improve mobile readability.
- Collaboration: Successful cross-functional collaboration with marketing and content teams to achieve goals.
This role is integral to enhancing the mobile user experience on the SayPro Classified site and ensuring that our users have a seamless and enjoyable browsing experience across all devices. If you have a passion for both creative content and mobile web design, this role offers a great opportunity to make a significant impact on our platform’s growth and success.
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