SayPro Tasks to Be Done for the Period: Mobile Usability Audit

SayPro Monthly January SCMR-5 SayPro Monthly Classified Responsive Design: Ensure the classified ads site is mobile friendly by SayPro Classified Office under SayPro Marketing Royalty SCMR

Objective:

To perform a detailed audit of the existing SayPro classified ads website to identify areas for improvement and ensure the site is mobile-friendly, as part of the SayPro Monthly January SCMR-5. The audit will focus on enhancing mobile usability, as outlined in the SayPro Monthly Classified Responsive Design initiative, under the SayPro Marketing Royalty SCMR. This task aims to improve user experience (UX) on mobile devices and ensure accessibility and performance.

Task Breakdown:

1. Initial Planning and Preparation
   • Define Audit Criteria:
     • Establish the key performance indicators (KPIs) for mobile usability, such as page load speed, ease of navigation, visual design clarity, readability, interactivity, and responsiveness across devices.
     • Identify the primary devices and screen sizes that the classified ads site should support (smartphones, tablets, etc.).
     • Set the audit schedule and assign roles to the auditing team (UI/UX designers, developers, testers, etc.).
   • Gather Data from Analytics:
     • Review existing mobile usage data from Google Analytics or other tracking tools to understand user behavior and traffic patterns.
     • Identify high-bounce areas, slow-loading pages, or mobile-specific issues.
   • Create a Checklist for Audit:
     • Develop a checklist that includes design elements, navigation flow, content visibility, interactivity features, and accessibility aspects.
2. Mobile Usability Review
   • Responsive Design Review:
     • Check the site’s design for mobile responsiveness. This includes ensuring the layout adapts fluidly across different screen sizes, ensuring images scale correctly, and text doesn’t overflow or become too small.
     • Identify and document instances where the website elements, such as buttons, images, or menus, fail to adjust properly on different mobile devices.
   • Navigation and Usability Testing:
     • Ensure that the site’s navigation is simple, intuitive, and easy to use on mobile devices. This includes checking if dropdown menus are easy to interact with, whether clickable elements are large enough to be tapped, and ensuring no overlapping content.
     • Test for finger-friendly interactions, ensuring buttons and links are large enough for mobile touch screens.
   • Performance and Speed Test:
     • Analyze the mobile site’s load times. Use tools like Google PageSpeed Insights or GTmetrix to measure mobile performance and identify any bottlenecks.
     • Review image sizes, CSS, JavaScript, and other elements that may slow down mobile performance.
   • Content and Readability:
     • Check for font sizes, spacing, and text readability on mobile screens. Ensure that text is legible without zooming in, and avoid horizontally scrolling.
     • Review the presentation of classified ads, ensuring images and descriptions are appropriately sized and formatted for mobile users.
     • Confirm that forms (ad submission forms, search bars, etc.) are easy to complete on mobile devices, with fields that don’t overlap or require excessive scrolling.
3. User Interaction Testing
   • Touchscreen and Gesture Testing:
     • Test how well the website responds to gestures like pinch-to-zoom, swiping, and scrolling. Ensure smooth transitions, quick loading times, and an intuitive interface.
   • Interactive Elements:
     • Check interactive features like buttons, drop-downs, carousels, or modals to ensure they work seamlessly on mobile devices.
     • Test the effectiveness of mobile pop-ups or notifications to ensure they don’t obstruct key content or hinder user experience.
   • Forms and Inputs:
     • Assess any forms, especially classified ad submission forms, for ease of use on mobile. Check that the input fields are properly aligned, not too close together, and easy to complete with autocorrect features where applicable.
4. Accessibility Review
   • Mobile Accessibility Testing:
     • Review the site for accessibility issues specific to mobile users, such as font legibility, contrast ratios, and color schemes. Ensure compliance with WCAG (Web Content Accessibility Guidelines) for mobile interfaces.
     • Test the site with mobile screen readers and other assistive technologies to ensure users with disabilities can navigate the site effectively.
   • Touch Target Sizing:
     • Ensure that touch targets (buttons, links) are appropriately sized for mobile use, following best practices for mobile interaction standards.
5. Technical and Backend Audit
   • Mobile-Friendly Check for SEO:
     • Verify that the mobile site is optimized for search engines. Check mobile-specific SEO issues such as mobile-optimized meta tags, mobile sitemaps, and structured data compatibility.
   • Cross-Browser Compatibility:
     • Test the website’s compatibility with different mobile browsers (Chrome, Safari, Firefox, etc.). Ensure the design and functionality are consistent across major mobile browsers.
   • Responsive Media:
     • Ensure that images, videos, and other media content are optimized for mobile screens and can load efficiently on mobile devices, reducing load time.
6. Document Findings and Recommendations
   • Audit Report:
     • Document the results of the audit, including issues identified during testing (both major and minor). Categorize these issues into critical, high, medium, and low priority based on their impact on user experience.
     • Include suggested improvements for each issue, detailing what changes should be made and why.
   • Prioritize Fixes:
     • Create a prioritized list of action items, beginning with critical issues (such as broken links, slow load times, or accessibility barriers) and moving toward lower-priority design or content improvements.
7. Post-Audit Review and Implementation
   • Develop Action Plan:
     • Create a timeline for implementing the recommended changes, assigning tasks to relevant team members (designers, developers, content managers, etc.).
     • Include milestones for testing fixes and measuring improvements post-implementation.
   • Testing After Fixes:
     • After implementing fixes, perform a second round of mobile usability testing to ensure all issues have been addressed and that the mobile user experience has improved.
   • Performance Monitoring:
     • Set up ongoing performance monitoring using tools like Google Analytics to track mobile user behavior, page load times, and bounce rates after the changes have been made.
8. Final Reporting and Feedback
   • Summary of Results:
     • Provide a final report summarizing the improvements made based on the audit findings and the impact on the mobile experience.
   • Stakeholder Presentation:
     • Present the final report to the stakeholders, including key metrics, before-and-after comparisons (e.g., load speed, bounce rates), and user feedback where applicable.

Conclusion:

The successful completion of this mobile usability audit for the SayPro classified ads site will enhance user experience, improve mobile SEO, and ensure better accessibility. This will align with the SayPro Monthly Classified Responsive Design initiative and improve the mobile performance and accessibility of the site for all users, especially those interacting through mobile devices.