SayPro Monthly March SCMR-5 SayPro Monthly Classified Touchscreen Usability: Ensure touch friendly interfaces for mobile users by SayPro Classified Office under SayPro Marketing Royalty
Focus Area: User Feedback Collection and Mobile Usability Improvements
Initiative Name: SayPro Monthly March SCMR-5
Project Code: SayPro Monthly Classified Touchscreen Usability
Department Responsible: SayPro Classified Office
Division: SayPro Marketing Royalty
Objective
To enhance the user experience and mobile accessibility of the SayPro Classified Section by collecting and analyzing feedback from at least 100 mobile users regarding the usability, responsiveness, and intuitiveness of touchscreen interfaces.
Key Targets for the Quarter
1. Feedback Collection Goal
- Target: Minimum of 100 detailed responses from mobile users.
- Scope: Focus on users who interact with the SayPro Classifieds through mobile devices (Android/iOS smartphones and tablets).
- Timeframe: Feedback to be gathered throughout March and compiled by end of April.
2. Areas of Usability to Be Assessed
- Touchscreen Responsiveness:
- Ease of navigation via touch (e.g., swiping, tapping, long-press).
- Responsiveness of category tabs and ad preview tiles.
- Interface Layout:
- Are buttons appropriately sized for touch?
- Is the layout optimized for different mobile screen sizes?
- Ad Posting Experience:
- How easy is it to submit an ad from a mobile device?
- Accessibility of forms and image upload tools via touchscreen.
- Search and Filter Functionality:
- Clarity and usability of dropdowns and sliders.
- Speed and accuracy of touch-based filtering/searching.
Execution Strategy
A. Data Collection Channels
- In-App Surveys: Embedded feedback prompts in the mobile version of the Classified Section.
- Push Notifications: Invite recent users to complete a quick survey after using the app.
- Social Media Polls: Targeted campaigns to drive feedback from SayPro’s mobile user community.
- Email Outreach: Contact registered mobile users who posted or viewed ads in March.
B. Feedback Form Structure
- Quantitative Section: Likert scale (1–5) ratings on:
- Navigation ease
- Ad visibility
- Touch responsiveness
- Overall satisfaction
- Qualitative Section: Open-ended questions such as:
- “What did you find difficult when using the touchscreen interface?”
- “What would make your mobile experience more seamless?”
Analysis and Reporting
- Deadline: Comprehensive report to be submitted to SayPro Marketing Royalty by April 30.
- Format: Breakdown by usability theme, with charts and user quotes.
- Actionable Insights: Recommend UI improvements based on common feedback patterns (e.g., button resizing, simplified form fields, gesture improvements).
Success Metrics
- ✔️ 100+ mobile responses received and analyzed
- ✔️ At least 3 core usability enhancements recommended
- ✔️ Mobile bounce rate reduced by 10% (compared to previous quarter)
- ✔️ User satisfaction score improved by at least 15%
Leave a Reply