SayPro Monthly March SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty
Objective
To enhance SEO performance, improve user experience, and increase ad visibility, SayPro will optimize over 200 classified ad URLs. This process will include the restructuring of existing URLs to be clean, readable, keyword-rich, and properly categorized, aligning with the guidelines in SCMR-5.
🔍 Background & Context
The initiative is part of SayPro’s broader Marketing Royalty Strategy, aimed at consolidating SayPro’s online classified platform as a top destination for relevant, high-quality ads. The March SCMR-5 directive highlights the importance of URL optimization as a key driver of organic traffic, ad discoverability, and user trust.
📌 Targeted URL Structure (Guidelines from SCMR-5)
| Aspect | Requirement |
|---|---|
| Clarity | URLs must be human-readable and reflect ad content (e.g., /classifieds/jobs/remote-graphic-designer-cape-town) |
| Keywords | Use 1–3 relevant keywords per ad (e.g., product name, job title, location) |
| Length | Keep under 75 characters where possible |
| Format | Hyphen-separated lowercase text, no special characters or parameters |
| Category Tagging | Reflect category hierarchy clearly: /classifieds/[category]/[title-keywords] |
| No IDs or Codes | Avoid strings like id=4933 or page=2 in ad URLs |
| Canonicalization | Ensure consistent URLs to avoid duplication and ranking loss |
🗂️ Implementation Plan (March–May 2025)
March 2025 – Audit and Strategy Design
- ✅ Audit existing ad URLs across SayPro’s classified platform
- ✅ Identify 200+ ads with suboptimal or outdated URLs
- ✅ Create a prioritized optimization list based on:
- Traffic volume
- Ad category (jobs, events, services, etc.)
- Relevance and longevity
- ✅ Design SEO-optimized URL templates for top-level categories and subcategories
April 2025 – URL Rewrite and SEO Tagging
- 🔁 Begin rewriting URLs in batches of 50 per week
- 🔍 Review metadata and H1 titles for alignment with URL content
- 🧠 Ensure 301 redirects are properly set for old URLs to avoid broken links
- 🧪 Run A/B tests on a subset of listings to measure click-through and bounce rate improvements
May 2025 – Monitoring and Reporting
- 📈 Monitor traffic, ranking, and user interaction on optimized URLs
- 📊 Generate a monthly impact report for May showing before-and-after SEO performance
- 📝 Document optimization best practices for replication in other quarters
- 🗣️ Submit feedback to SayPro Marketing Royalty for inclusion in the June SCMR strategy
🛠️ Tools & Platforms Used
- SayPro Classified Admin Console
- Google Search Console – URL inspection and performance monitoring
- Google Analytics – Traffic and engagement tracking
- Screaming Frog SEO Spider – Pre- and post-optimization audits
- Ahrefs/SEMRush – Keyword suggestions and ranking reports
- SayPro URL Manager (Internal Tool) – Manage redirects and canonical links
📌 KPIs and Success Metrics
| Metric | Target |
|---|---|
| Number of URLs optimized | 200+ |
| Click-through rate increase | +10% on optimized listings |
| Bounce rate reduction | -15% on targeted pages |
| Search ranking improvement | Top 3 position for at least 50% of updated ads |
| Redirect success rate | 100% (no broken legacy links) |
📘 Output Documentation
- ✅ “SayPro URL Optimization Playbook 2025” (internal guide)
- ✅ “March–May 2025 Quarterly Report” (submitted to SayPro Marketing Royalty)
- ✅ “URL Optimization Case Studies” (3 examples to be showcased in SayPro Academy)
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