SayPro Monthly March SCMR-5 SayPro Monthly Classified Traffic Monitoring: Track site traffic and user behaviour using analytics tools by SayPro Classified Office under SayPro Marketing Royalty
1. Purpose of Website Performance Logs
The Website Performance Logs are essential internal documents required from relevant employees to track, evaluate, and optimize the performance of SayPro’s classified website. These logs provide detailed records of traffic patterns, user interactions, technical performance, and behavioral trends. Their purpose is to ensure data-driven decision-making, early identification of technical issues, and the ability to measure the effectiveness of marketing, SEO, and development efforts.
This requirement directly supports the insights and reporting mechanisms established in the SayPro Monthly March SCMR-5 and the SayPro Monthly Classified Traffic Monitoring initiative.
2. Responsibility for Submission
The following roles within the SayPro Classified Office under SayPro Marketing Royalty are responsible for compiling and submitting website performance logs:
- Web Analytics Officers
- Digital Marketing Analysts
- UX/UI Researchers
- Platform Administrators
- Technical SEO Specialists
Each role contributes specific performance metrics and insights based on their area of focus.
3. Submission Frequency and Deadlines
| Log Type | Frequency | Submission Deadline | Reviewed By |
|---|---|---|---|
| Daily Performance Summary | Daily | By 10:00 AM next business day | Analytics Team Lead |
| Weekly Consolidated Report | Weekly (Fridays) | By 3:00 PM | SayPro Digital Performance Manager |
| Monthly Full Report | Monthly | 3rd of following month | SayPro Marketing Royalty Office |
4. Log Contents and Metrics Required
4.1 Traffic and Source Metrics
- Total daily and weekly visits
- Unique users and returning users
- Traffic sources breakdown (Organic, Direct, Referral, Paid)
- Geographic and device-based segmentation
4.2 User Engagement Metrics
- Bounce rate by page/category
- Average session duration
- Pages per session
- Heatmap highlights or scroll depth summaries
4.3 Technical Performance
- Page load times
- Mobile responsiveness score
- Error logs (e.g., 404, server timeouts)
- Broken links or SEO crawler issues
4.4 Classified-Specific Behaviors
- Total ads posted, renewed, and expired
- Top 5 and bottom 5 classified categories by user activity
- Conversion tracking for actions like:
- “Post Ad” completions
- “Contact Seller” clicks
- Ad views vs. clicks (CTR)
4.5 Event-Based Anomalies or Highlights
- Any traffic spikes or drops with cause (campaigns, downtime, etc.)
- Screenshots or video clips from heatmaps/session recordings (if applicable)
- Summary of user feedback, complaints, or support trends
5. Log Format and Submission Standards
5.1 Template Requirements
- Use the official SayPro Website Performance Log Template (Excel or Google Sheets).
- Include a log summary section with highlights and concerns.
- Visuals such as charts, graphs, and annotated heatmaps are strongly encouraged.
5.2 File Naming Convention
cssCopyEdit[Department]_[MetricType]_[DateRange]_[EmployeeInitials].xlsx
Example: Marketing_TrafficMetrics_Mar01-Mar31_JS.xlsx
5.3 Submission Method
- Upload logs to the SayPro Digital Analytics Repository (SDAR) under the appropriate monthly folder.
- Confirm submission by tagging the relevant manager in the internal SayPro workspace.
6. Compliance and Review
- Late or incomplete logs will trigger a reminder from the Digital Performance Compliance Coordinator.
- Consistently missing logs will be escalated to HR under non-compliance with digital operations policy.
- Logs are reviewed during monthly performance meetings and quarterly strategy reviews.
7. Use of Logs
- Logs directly inform:
- The SayPro Monthly SCMR Reports
- Quarterly Performance Review Sessions
- UX Improvements and Development Priorities
- Target Setting and Campaign Optimization
- Data is also referenced in board-level reports and strategic business reviews led by SayPro Marketing Royalty.
8. Expected Outcomes
- Higher transparency and accountability for digital performance.
- Early detection of user friction or performance bottlenecks.
- Empowerment of teams to make agile, evidence-based decisions.
- Greater alignment with SayPro’s digital growth strategy.
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