SayPro Monthly January SCMR-5 SayPro Quarterly Classified Category and Tag Management by SayPro Classified Office under SayPro Marketing Royalty SCMR
Objective:
Enhance SEO optimization by updating categories and tags with relevant keywords to improve the ranking of classified ads in search engine results.
Scope of Work:
- Conduct an SEO audit of current categories and tags.
- Research high-ranking keywords related to classified ads.
- Optimize and update categories and tags with targeted keywords.
- Implement SEO-friendly metadata, descriptions, and URL structures.
- Monitor and analyze SEO performance for continuous improvement.
Task Breakdown & Responsibilities
1. SEO Audit of Categories & Tags
✅ Responsible Team: SayPro Classified Office
✅ Timeline: Week 1 of January SCMR-5
- Review the existing classified ad categories and tags.
- Identify irrelevant, outdated, or duplicate categories/tags.
- Check for keyword optimization gaps in existing tags.
- Evaluate current search engine ranking for classified ads.
✅ Deliverables:
- SEO Audit Report
- List of non-optimized or redundant categories/tags
2. Keyword Research for Optimization
✅ Responsible Team: SayPro Marketing Royalty SCMR
✅ Timeline: Week 2 of January SCMR-5
- Use SEO tools (Google Keyword Planner, SEMrush, Ahrefs) to research trending keywords.
- Identify high-traffic, low-competition keywords related to classified ads.
- Ensure keyword alignment with business goals and audience search behavior.
✅ Deliverables:
- SEO Keyword Research Report
- Suggested keyword list for each category and tag
3. Updating Categories and Tags with SEO Keywords
✅ Responsible Team: SayPro Classified Office
✅ Timeline: Week 3 of January SCMR-5
- Rename or restructure categories to include high-ranking keywords.
- Add keyword-rich descriptions to each category.
- Optimize tags to align with popular search queries.
- Ensure URL slugs for categories are SEO-friendly.
✅ Deliverables:
- Updated category and tag structure
- SEO-optimized descriptions and metadata
4. SEO Metadata and URL Optimization
✅ Responsible Team: SayPro Classified Office & SayPro Marketing Royalty SCMR
✅ Timeline: Week 4 of January SCMR-5
- Write compelling, keyword-rich meta titles and descriptions.
- Ensure category and tag pages have clean, readable URLs.
- Implement schema markup for better indexing.
- Optimize internal linking between related categories.
✅ Deliverables:
- Updated metadata for categories and tags
- SEO-friendly URLs and schema markup
5. Monitoring and Performance Analysis
✅ Responsible Team: SayPro Marketing Royalty SCMR
✅ Timeline: Quarterly Review
- Use Google Search Console & Google Analytics to track SEO performance.
- Measure keyword rankings, organic traffic, and CTR improvements.
- Identify areas for further optimization.
✅ Deliverables:
- Quarterly SEO Performance Report
- Recommendations for future improvements
Expected Outcomes
- Improved search engine ranking for classified ads.
- Higher organic traffic and engagement.
- Better categorization and discoverability of ads.
- Increased lead generation and conversion rates.
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