SayPro Job Description: SayPro Quarterly Classified Content Management – Monitor Performance

SayPro Monthly January SCMR-5 SayPro Quarterly Classified Content Management by SayPro Classified Office under SayPro Marketing Royalty SCMR

Position Title: SayPro Quarterly Classified Content Management – Monitor Performance
Department: SayPro Classified Office
Reporting To: SayPro Marketing Royalty SCMR
Reference Code: SayPro Monthly January SCMR-5

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1. Job Summary

The SayPro Quarterly Classified Content Management – Monitor Performance role is responsible for tracking, analyzing, and optimizing the performance of classified content posted on SayPro platforms. This role focuses on evaluating user engagement metrics such as click-through rates (CTR), impressions, conversions, and bounce rates, providing insights and recommendations for continuous improvement. The position plays a key role in ensuring classified content meets performance expectations, aligns with marketing goals, and enhances user experience.

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2. Key Responsibilities

A. Performance Monitoring and Analytics

1. Track and analyze classified content performance across SayPro platforms, including CTR, user engagement, traffic sources, and conversion rates.
2. Generate monthly and quarterly reports on classified ad performance, identifying trends, strengths, and areas for improvement.
3. Utilize Google Analytics, heatmaps, and other tracking tools to monitor classified content effectiveness.
4. Assess the effectiveness of different ad placements, categories, and formats based on performance data.

B. Reporting and Data Interpretation

5. Create detailed performance dashboards and reports for management and marketing teams.
6. Compare classified content performance against industry benchmarks and competitors to identify competitive advantages.
7. Prepare quarterly trend analysis reports for SayPro Marketing Royalty SCMR to guide strategic decision-making.
8. Collaborate with the SayPro Classified Office to identify underperforming categories and suggest improvements.

C. Optimization and Improvement Strategies

9. Recommend A/B testing strategies to enhance engagement and optimize classified content.
10. Work with content creators to improve ad copy, images, and targeting strategies based on analytical insights.
11. Identify high-performing keywords and metadata that can improve classified ad visibility and user interaction.
12. Suggest improvements to classified ad placement, category organization, and search filters to maximize engagement.

D. Compliance and Quality Control

13. Ensure classified ads adhere to SayPro policies and guidelines while maintaining high content quality.
14. Monitor for spam, duplicate listings, or policy violations and report irregularities to the SayPro Classified Office.
15. Verify the accuracy of classified content performance reports before submission to stakeholders.

E. Collaboration and Stakeholder Engagement

16. Work closely with the SayPro Marketing Royalty SCMR team to align classified ad performance with marketing campaigns.
17. Communicate insights and recommendations to content creators, designers, and IT teams for performance improvements.
18. Participate in quarterly performance review meetings to discuss trends, challenges, and opportunities.
19. Support the SayPro Marketing Royalty SCMR team in strategic planning based on classified content performance.

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3. Qualifications and Experience

Educational Background:

• Bachelor’s degree in Marketing, Business Analytics, Digital Media, or a related field.
• Certification in Google Analytics, SEO, or Digital Marketing is an advantage.

Work Experience:

• Minimum 2-3 years of experience in content performance tracking, digital marketing, or classified content management.
• Experience working with classified ad platforms, digital marketing analytics, or user engagement tracking.
• Familiarity with SEO strategies, Google Analytics, and performance tracking tools.

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4. Key Competencies & Skills

Technical Skills:

• Strong data analysis and reporting skills using tools like Google Analytics, Excel, Power BI, or Tableau.
• Knowledge of SEO, digital advertising performance metrics, and user engagement optimization.
• Proficiency in A/B testing, CTR optimization, and user behavior analysis.
• Experience in classified ad platform performance tracking is an advantage.

Soft Skills:

• Strong analytical and problem-solving skills to interpret data and suggest improvements.
• Effective communication and presentation skills to share insights with stakeholders.
• Attention to detail in performance monitoring and reporting.
• Ability to work independently and collaboratively within a marketing and content management team.

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5. Key Performance Indicators (KPIs)

1. Click-Through Rate (CTR) Improvement – Percentage increase in classified ad engagement.
2. User Engagement Rate – Time spent on classified content pages and interaction rates.
3. Conversion Rate – Number of users who take action (e.g., contact sellers, submit inquiries).
4. Bounce Rate Reduction – Lowering exit rates from classified pages.
5. Monthly & Quarterly Reports – Timely and accurate submission of performance insights.
6. SEO Performance – Improvement in search ranking and classified ad visibility.
7. Stakeholder Satisfaction – Positive feedback from SayPro Marketing Royalty SCMR and SayPro Classified Office.

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6. Reporting Structure

• Reports to: SayPro Marketing Royalty SCMR
• Works closely with: SayPro Classified Office, Marketing Team, Data Analysts, and IT Team

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7. Application Process

Interested candidates should submit a resume, cover letter, and a sample performance report (if available) to the SayPro HR Department.

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This role plays a critical function in ensuring that SayPro’s classified content performs optimally, contributing to higher engagement, better user experience, and improved ad revenue. It is ideal for a data-driven marketing professional who excels in performance tracking and strategic content optimization.