SayPro Monthly January SCMR-5 SayPro Quarterly Classified Ad Moderation and Management by SayPro Classified Office under SayPro Marketing Royalty SCMR
Ad Performance Report Template
Purpose
This standardized Ad Performance Report Template is designed to summarize and analyze the performance of classified ads posted on the SayPro Platform. The report provides key insights, including views, clicks, inquiries, engagement metrics, and ad effectiveness, helping advertisers and administrators optimize their listings.
This template aligns with SayPro Monthly January SCMR-5 and SayPro Quarterly Classified Security and Data Protection Management, managed by the SayPro Classified Office under SayPro Marketing Royalty SCMR.
Template Structure
1. Report Overview
📌 Report Title: SayPro Ad Performance Report
📌 Reporting Period: (Specify Date Range: DD/MM/YYYY – DD/MM/YYYY)
📌 Report Generated By: (Name/Department)
📌 Date of Report: (DD/MM/YYYY)
📌 Ad ID: (Unique Ad Identifier)
📌 Ad Category: (E.g., Real Estate, Vehicles, Services)
📌 Advertiser Name: (Individual/Company)
📌 Contact Details: (Email/Phone)
2. Ad Performance Summary
| Metric | Value | Comments |
|---|---|---|
| Total Views | XXX | (Number of times the ad was displayed) |
| Unique Visitors | XXX | (Number of different users who viewed the ad) |
| Clicks | XXX | (Number of times users clicked on the ad) |
| Click-Through Rate (CTR) | XX% | (Percentage of clicks vs. total views) |
| Total Inquiries | XXX | (Messages or calls received from potential buyers) |
| Inquiry Response Rate | XX% | (Percentage of inquiries responded to) |
| Average Time on Ad | XX seconds | (How long users stayed on the ad page) |
| Bounce Rate | XX% | (Percentage of users who left without interacting) |
📌 Key Insight: [Summarize key findings based on the metrics]
3. Audience Insights
| Demographics | Percentage (%) |
|---|---|
| Age Group (18-24) | XX% |
| Age Group (25-34) | XX% |
| Age Group (35-44) | XX% |
| Age Group (45-54) | XX% |
| Age Group (55+) | XX% |
📌 Location Breakdown: (Top cities/countries where views originated)
📌 Device Type: (Mobile/Desktop/Tablet)
📌 Traffic Sources: (Direct, Social Media, Organic Search, Paid Ads, Referrals)
4. Performance Comparison (Optional: If Previous Data is Available)
| Metric | Previous Period | Current Period | % Change |
|---|---|---|---|
| Total Views | XXX | XXX | +/-XX% |
| Clicks | XXX | XXX | +/-XX% |
| Inquiries | XXX | XXX | +/-XX% |
📌 Trend Analysis: (Briefly describe any trends or changes in performance)
5. Recommendations for Improvement
✔ Optimize Ad Title & Description: (Enhance keywords and clarity)
✔ Improve Images & Videos: (Ensure high quality and relevant visuals)
✔ Adjust Pricing & Promotions: (Evaluate competitive pricing strategies)
✔ Enhance Call-to-Action (CTA): (Make inquiries easier and more appealing)
✔ Leverage Social Media & Paid Ads: (Drive more traffic and engagement)
6. Additional Notes & Next Steps
📌 Follow-up Actions: (E.g., Revise ad copy, re-run ad, update images)
📌 Deadline for Next Review: (DD/MM/YYYY)
📌 Assigned to: (Person/Department responsible)
7. Approval & Signature
📌 Prepared By: (Name/Title)
📌 Reviewed By: (Name/Title)
📌 Approval Date: (DD/MM/YYYY)
Expected Outcomes from Using This Template
✔ Consistent reporting of ad performance across all SayPro classified categories
✔ Clear insights to improve user engagement and conversion rates
✔ Standardized format for easy comparison and trend analysis
✔ Better decision-making for optimizing ad placements and marketing strategies
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