SayPro Monthly January SCMR-5 SayPro Quarterly Classified Ad Filters and Search Management by SayPro Classified Office under SayPro Marketing Royalty SCMR
1. Overview
This dashboard is designed to track and analyze key performance indicators (KPIs) related to ad search and filter functionality within SayPro’s classified ad system. It provides insights into search efficiency, user engagement, and system performance, ensuring optimal performance and user satisfaction.
2. Key Metrics and KPIs
The dashboard is divided into the following key sections:
A. Search & Filter Performance
- Average Load Time: Measures the time taken for search results to be displayed after a query is made.
- Search Query Processing Speed: Tracks the speed at which filters and keyword searches process results.
- Result Accuracy & Relevance: Assesses how well the search results match user queries using AI-based relevance scoring.
- Filter Effectiveness: Measures how often users refine their searches using filters versus manually browsing.
B. User Engagement & Experience
- Click-Through Rate (CTR): Percentage of users who click on an ad after a search.
- Bounce Rate from Search Pages: Tracks how many users leave without interacting with any ad listing.
- Session Duration on Search Pages: Measures how much time users spend on search results before making a selection.
- Conversion Rate from Search to Ad Posting or Inquiry: Tracks the percentage of users who complete an ad-related action after searching.
C. System Performance & Stability
- Error Rate on Searches: Measures failed or incorrect search results due to system issues.
- Database Query Performance: Tracks backend database efficiency in handling search queries.
- Server Uptime & Downtime Logs: Monitors system availability and downtime affecting search functionality.
D. Classified Ad Search Trends
- Top Searched Keywords & Categories: Highlights the most popular searches in a given period.
- Filter Usage Trends: Shows which filters (e.g., price range, category, location) are most frequently used.
- Regional Search Trends: Tracks search behavior based on geographic location.
E. Employee Performance on Classified Ad Search Management
- Timely Resolution of Search Issues: Measures the response time of employees fixing search-related complaints.
- Optimization Updates & Enhancements: Tracks the number of improvements made to search functionalities.
- User Support Tickets Related to Search & Filter Issues: Monitors the frequency of user-reported search problems.
3. Dashboard Visualization & Reporting
The dashboard will feature real-time charts, graphs, and tables displaying the above metrics with filtering options by:
- Time period (Daily, Weekly, Monthly, Quarterly)
- Search category (Jobs, Events, Services, Products, etc.)
- Geographical region
- User demographics (if applicable)
Reports to be Generated:
- SayPro Monthly January SCMR-5 Report: Focused on monthly performance trends.
- SayPro Quarterly Classified Ad Filters and Search Management Report: Summarizing quarterly insights and action plans.
4. Data Sources & Integration
- Google Analytics & SEO Tools: For tracking search engagement metrics.
- SayPro Internal Database Logs: To measure system performance.
- User Feedback & Support Logs: Capturing complaints related to search and filter issues.
- Employee Performance Management System: For tracking employee actions related to search optimization.
5. Actionable Insights & Improvements
- Automated Alerts: For any sudden dips in search performance.
- AI-Based Relevance Enhancement: Regular AI-driven updates to improve search results.
- Optimization Tasks for Employees: Assigned based on system alerts and user feedback.
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