SayPro Information and Targets for the Quarter

SayPro Monthly January SCMR-5 SayPro Monthly Monthly Classified Custom Locations: Allow users to specify custom locations for their ads by SayPro Classified Office under SayPro Marketing Royalty SCMR

Engagement Metrics

• Objective: Achieve a 20% increase in engagement (click-through rate and conversion rate) for ads utilizing custom location targeting in the SayPro Classified platform.
• Scope: This target specifically applies to custom location-targeted ads that will be tracked and analyzed over the quarter.
• Key Engagement Metrics:
  • Click-Through Rate (CTR): The percentage of people who click on a classified ad after viewing it.
  • Conversion Rate: The percentage of users who take a desired action (e.g., submitting a contact form, purchasing a product) after clicking on a classified ad.

Custom Location Targeting in SayPro Classified

• What It Is: Custom location targeting allows users to specify precise geographical locations for their classified ads. This can range from specific cities or zip codes to smaller, more localized areas like neighborhoods or districts, enhancing the relevance of ads to specific audiences.
• Why It Matters: Custom location targeting ensures that ads reach individuals who are most likely to be interested, thereby increasing engagement and improving conversion rates. By aligning the ads with specific geographical areas, advertisers can maximize ad effectiveness and ROI.

SayPro Monthly January SCMR-5

• Monthly Tracking and Analysis: Throughout the month of January, SayPro SCMR-5 will monitor and evaluate engagement metrics for ads that use custom location targeting. This will help identify trends, gauge success, and pinpoint areas for improvement.
• Reporting: The metrics will be reported monthly, tracking key performance indicators such as CTR and conversion rate for ads using custom location targeting.

SayPro Marketing Royalty SCMR

• Marketing Oversight: Under SayPro Marketing Royalty SCMR, the SayPro Classified Office will play a key role in promoting the feature, ensuring that it’s being effectively utilized by advertisers. Additionally, marketing efforts will include:
  • Educational Materials: Providing users with tutorials, guides, and tips on how to leverage custom location targeting effectively.
  • Campaigns: Running campaigns to promote the feature, ensuring maximum exposure and use among advertisers.

Specific Action Items:

1. Integration of Custom Location Targeting:
   • Ensure that users can easily define their target locations when creating classified ads.
   • Update the user interface (UI) of the SayPro Classified platform to make location targeting more intuitive.
2. Promotional Campaigns:
   • Develop and run campaigns to showcase the benefits of custom location targeting, such as increased relevancy and higher engagement.
   • Offer discounts or incentives for advertisers who use the custom location targeting feature in their ads during the quarter.
3. Ad Optimization:
   • Provide recommendations and best practices for advertisers on how to optimize ads with location targeting. This could include guidance on selecting the right locations based on market demand or historical performance.
4. Monitor and Report:
   • Conduct detailed monthly analysis using SayPro SCMR-5 to track the engagement metrics for ads utilizing custom location targeting.
   • Share performance reports with the marketing and sales teams to measure progress against the 20% increase target.
5. Optimization of Custom Location Feature:
   • Collect feedback from users regarding the custom location feature and make necessary adjustments to improve the user experience and the effectiveness of the ads.

By achieving a 20% increase in engagement for ads utilizing custom location targeting, SayPro aims to enhance user satisfaction, improve ad performance, and position itself as a leader in customized advertising solutions.