SayPro Information and Targets for the Quarter

SayPro Monthly January SCMR-5 SayPro Monthly Monthly Classified Custom Locations: Allow users to specify custom locations for their ads by SayPro Classified Office under SayPro Marketing Royalty SCMR

Location-Based Ad Performance

Objective: To enhance the relevance of ads by using custom location filters, aiming for a 15% improvement in ad relevancy by the end of the quarter. The strategy focuses on refining ad targeting through location-based performance tracking, ensuring users can better connect with their audience by displaying ads relevant to specific geographic areas.

Strategy:

1. Performance Tracking and Reporting:
   • Track ad performance across multiple locations, categorizing ads based on geographic regions, cities, or specific localities.
   • Use analytics tools to assess how location-based filters affect user engagement, ad clicks, and conversions.
   • Implement a monthly report detailing location-based ad performance, including key metrics such as click-through rates (CTR), conversion rates, and customer feedback.
2. Ad Relevancy Improvement:
   • Custom Location Filters: Allow users to specify precise locations for their ads, ensuring that ads appear in relevant search results based on user preferences or needs. This will enhance targeting accuracy and improve the user experience.
   • Integrate dynamic location filters that allow users to modify the location for better targeting based on their audience’s demand.
   • Use insights from the previous month’s performance reports to tweak filters and improve ad visibility in high-demand regions.

Target: Achieve a 15% improvement in ad relevancy by the end of the quarter, based on engagement metrics from SayPro Monthly January SCMR-5. This improvement will be measured by comparing key performance indicators (KPIs) before and after the implementation of custom location-based filters.

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SayPro Monthly Classified Custom Locations

Objective: To allow users to specify custom locations for their ads through the SayPro Classified platform, enhancing user control over ad visibility and targeting. This feature will be pivotal for users who need to specify exact locations for their classified ads, whether for local services, events, or specific goods.

Key Features:

1. Custom Location Filters:
   • Users can select specific areas such as cities, neighborhoods, or even postal codes for their ads. This granular level of location targeting will ensure that ads are only shown to users in the selected regions, improving ad relevance and reducing irrelevant impressions.
   • The ability to filter ads by location can be applied to categories like real estate, jobs, services, and events to ensure that users only see ads relevant to their geographical location.
2. Interface and User Experience:
   • The platform will provide a simple and intuitive interface for users to select their preferred locations. This can include a search feature for cities, regions, or landmarks, with real-time suggestions to help users find and select the correct location.
   • Provide users with an option to save their favorite locations for faster posting in the future.
3. Performance Metrics:
   • Implement tracking mechanisms to monitor how well custom location filters are performing. Metrics to track will include the number of clicks, conversions, and views for ads based on the selected locations.
   • Based on the data from SayPro Monthly January SCMR-5, assess and report the effectiveness of the location filters. Analyze whether ads in certain regions show better performance than others and adjust settings as needed.

Target: Ensure the custom location filter feature is fully operational and integrated within the first month of the quarter, with a goal to see a significant improvement in user satisfaction and ad targeting accuracy by the quarter’s end.

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SayPro Marketing Royalty SCMR

Objective: To maintain a consistent and high-performing marketing strategy through the SayPro Marketing Royalty SCMR initiative. This program aims to increase user engagement and retention while generating revenue for the SayPro Classified platform.

Strategic Actions:

1. Marketing and Awareness Campaigns:
   • Roll out targeted campaigns that highlight the new custom location filter feature, encouraging users to try it and experience improved ad targeting. These campaigns can be pushed through email marketing, social media, and on-site banners.
   • Offer promotions or discounts to users who upgrade to premium packages, including the ability to access advanced location targeting.
2. Royalty Program Integration:
   • Incorporate the custom location filters as part of premium offerings under the SayPro Marketing Royalty program. Users who subscribe to the royalty program will receive additional benefits such as increased visibility in specific regions.
   • Provide users with performance-based rewards based on their ad success. For instance, users who achieve a high CTR or conversions in specific regions may receive loyalty points or monetary rewards.

Target: Increase the engagement and subscription rates under the SayPro Marketing Royalty SCMR by at least 10% within the quarter, driven by the introduction of custom location targeting and improved ad relevancy.

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Summary of Key Targets:

• 15% improvement in ad relevancy based on location-based performance tracking.
• Full integration of custom location filters for SayPro users, enhancing ad targeting and improving the user experience.
• Achieve a 10% increase in user engagement and subscriptions through the SayPro Marketing Royalty SCMR initiative, leveraging the new location-targeting feature.

These initiatives are designed to create a more effective, targeted, and engaging advertising environment for SayPro Classified users, ultimately driving business growth and user satisfaction.