SayPro Information and Targets for the Quarter

SayPro Monthly January SCMR-5 SayPro Monthly Monthly Classified Custom Locations: Allow users to specify custom locations for their ads by SayPro Classified Office under SayPro Marketing Royalty SCMR

Customer Satisfaction Goal:

• Objective: Ensure that 90% of users express satisfaction with the custom location feature.
• Measurement: User satisfaction will be gauged through post-campaign surveys sent out to participants of the SayPro Monthly January SCMR-5. The target is to achieve a satisfaction rate of at least 90%, as indicated in the survey results.
• Timeline: This goal will be tracked and assessed on a monthly basis throughout the quarter.
• Data Collection Method: Surveys will be distributed after each relevant campaign, specifically focusing on users who engaged with the custom location feature in the classified ads.
• Success Criteria: A satisfaction rate of 90% or higher from the survey respondents will be considered successful. The survey will include questions on ease of use, satisfaction with the accuracy of the custom location feature, and the value users find in being able to set custom locations for their ads.

Key Performance Indicators (KPIs):

1. Survey Response Rate: Aim for a high response rate to ensure that the feedback is representative. A minimum of 50 responses is targeted for each survey to provide valid insights.
2. Satisfaction Rating: Measure the percentage of respondents who rate their satisfaction with the feature as “very satisfied” or “satisfied.”
3. User Retention: Track if users who engage with the custom location feature return to use it again in subsequent campaigns. This will indicate long-term satisfaction and feature usefulness.

Strategy:

• Marketing Communication:
  • Promote the custom location feature prominently in the SayPro Monthly Classified Marketing campaigns, ensuring users are aware of its benefits and how to use it effectively.
  • Use email newsletters, social media, and targeted in-app messages to inform users about the new feature and its advantages, particularly during the January SCMR-5 campaign.
• Incorporating User Feedback:
  • After gathering data from the post-campaign surveys, analyze the feedback to identify areas for improvement in the custom location feature.
  • If necessary, implement updates or adjustments to the feature based on user suggestions, ensuring the feature continues to meet customer needs and preferences.

Integration with Other Teams:

• SayPro Classified Office: Collaborate with the Classified Office to ensure that the custom location feature is working seamlessly within the platform and aligned with other tools or features users may be utilizing.
• SayPro Marketing Team: Work closely with the marketing team to track the effectiveness of communication campaigns promoting the custom location feature. Ensure they use key feedback from surveys to fine-tune messaging and drive engagement.
• SayPro Marketing Royalty SCMR: Coordinate with the SCMR team to incorporate feedback from the surveys into future royalty program strategies, ensuring that the features users are most satisfied with are highlighted in future campaigns.

Contingency Plans:

• If satisfaction levels fall below 90%: Conduct further surveys to understand why users may be dissatisfied. Based on this feedback, prioritize improvements or fixes to the feature. Additionally, offer users incentives, such as feature tutorials or additional support, to help them engage more effectively with the feature.

Next Steps:

1. Launch Campaigns and Surveys: Execute the January SCMR-5 campaign with a strong emphasis on the custom location feature and ensure that post-campaign surveys are distributed promptly.
2. Analyze Survey Results: Review the feedback on the custom location feature, focusing on satisfaction levels and identifying any recurring issues or enhancement requests.
3. Adjust Strategy: Based on user feedback, refine the approach to the custom location feature, whether it’s addressing technical issues or improving the user interface.