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SayPro Monthly January SCMR-5 SayPro Monthly Monthly Classified Image Optimization: Compress and optimize images for better performance by SayPro Classified Office under SayPro Marketing Royalty SCMR

Information and Targets for the Quarter:

• Target 4: Increase the visibility of SayPro’s classified ads by ensuring optimized images contribute positively to SEO performance.

Objective:

To enhance the online visibility and search engine ranking of SayPro’s classified ads, particularly through optimized image use, which will not only improve page load times but also positively influence SEO performance.

Key Action Plan:

1. Classified Image Optimization
   • Compression: Use lossless or high-quality compression techniques to reduce the file size of images without sacrificing image quality.
     • Recommended Tools: TinyPNG, ImageOptim, or Smush.
   • Format: Use the appropriate file format for different types of images (e.g., JPEG for photos, PNG for graphics, SVG for logos, etc.) to ensure faster loading times.
   • Resolution: Ensure that images are not larger than necessary for the space they occupy, while also maintaining sufficient resolution for clarity.
2. SEO Best Practices for Images
   • Alt Text: Provide descriptive, relevant, and keyword-rich alt text for each image. This helps search engines index images and improves accessibility for users with disabilities.
   • File Naming: Name image files using descriptive, keyword-focused names (e.g., “used-car-ads-image1.jpg” instead of “IMG12345.jpg”).
   • Image Titles and Captions: Include titles and captions where appropriate, utilizing keywords that are relevant to the content of the classified ad.
3. Responsive Images
   • Ensure that images are responsive, meaning they automatically adjust in size and resolution depending on the device or screen size. This can be done using the srcset attribute in HTML to provide different image sizes for different screen resolutions.
4. Image Caching & Lazy Loading
   • Implement image caching techniques to reduce load times for returning visitors.
   • Enable lazy loading for images, where images only load as users scroll down the page, preventing unnecessary initial loading of all images at once.

Performance Monitoring and Metrics:

• Page Load Time: Measure the impact of image optimization on page load speed using tools like Google PageSpeed Insights, GTmetrix, or Pingdom.
• SEO Performance: Monitor the SEO performance through tools such as Google Analytics, Google Search Console, and Ahrefs to track improvements in organic traffic and keyword rankings related to the classified ads.

Timeline and Accountability:

• Deadline: The optimization of all images should be completed by the end of the quarter.
• Responsible Party: SayPro Classified Office under SayPro Marketing Royalty SCMR, specifically the digital marketing and SEO team, will take the lead in executing these tasks.
• Check-in Points:
  • End of January: Complete image compression and format adjustments.
  • End of February: Ensure all SEO image elements (alt text, captions, and titles) are integrated.
  • End of March: Final performance review and SEO audit, adjusting strategies based on insights and results.

Expected Outcomes:

• Increased Website Traffic: Optimized images will help the classified ads load faster, thus reducing bounce rates and improving user experience, leading to higher organic traffic.
• Improved SEO Ranking: Search engines will reward faster, optimized images with higher rankings in search results.
• Enhanced User Engagement: Visitors will enjoy a quicker browsing experience, leading to better engagement and increased conversion rates.

SayPro Monthly January SCMR-5 – SayPro Marketing Royalty SCMR:

The SayPro Classified Office will monitor the completion of image optimization tasks as part of the monthly review process to ensure these efforts align with the broader marketing and SEO goals. Regular updates will be provided to the marketing team to track progress and identify any additional improvements needed for achieving Target 4.