SayPro Information and Targets Needed for the Quarter

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SayPro Monthly January SCMR-5 SayPro Monthly Classified User Insights: Analyse user behaviour and engagement metrics by SayPro Classified Office under SayPro Marketing Royalty SCMR

Performance Goals

  1. Complete Monthly Reports on User Behavior and Engagement Metrics
    • Objective: Ensure that user engagement and behavior metrics are tracked, analyzed, and reported consistently at the end of each month.
    • Deadline: The last week of each month.
    • Source of Data: SayPro Monthly January SCMR-5 SayPro Monthly Classified User Insights.
    • Responsible Team: SayPro Classified Office under SayPro Marketing Royalty SCMR.
    • Expected Outcome: Actionable insights into user activity trends, preferences, and engagement patterns that will inform future marketing and platform improvement strategies.
  2. Key Metrics to Be Analyzed
    • User Traffic: Monthly active users, new vs. returning users.
    • Engagement Rates: Time spent on the platform, pages per session, and click-through rates (CTRs).
    • User Behavior Flow: Navigation paths, most visited categories, and drop-off points.
    • Ad Performance: Number of classified ads posted, viewed, and responded to.
    • Conversion Metrics: Ad posting to engagement ratio, ad renewal rates, and lead generation from classified listings.
    • Regional Performance: Geographic segmentation of user activity and engagement levels.
  3. Tasks and Responsibilities
    • SayPro Classified Office:
      • Collect and analyze user engagement data.
      • Identify key trends and behavioral shifts.
      • Compile findings into a structured report.
    • SayPro Marketing Royalty SCMR:
      • Review and validate the report findings.
      • Develop marketing strategies based on the insights.
      • Share insights with stakeholders for decision-making.
  4. Action Plan
    • Week 1-2 of Each Month: Data collection and initial analysis.
    • Week 3: In-depth analysis and trend identification.
    • Week 4: Report compilation, review, and submission.
  5. Expected Impact
    • Improved understanding of user engagement trends.
    • Enhanced targeted marketing strategies.
    • Increased efficiency in classified ad performance.
    • Stronger data-driven decision-making for platform optimization.

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