SayPro Monthly January SCMR-5 SayPro Monthly Classified User Insights: Analyse user behaviour and engagement metrics by SayPro Classified Office under SayPro Marketing Royalty SCMR
User Behavior Report Template
This template is designed to help analyze and document key user behavior metrics for SayPro Classifieds, focusing on clicks, interactions, and page views. The goal is to track and interpret user engagement, identify trends, and make data-driven decisions for marketing and optimization purposes. This template will be applied to the SayPro Monthly January SCMR-5 (SayPro Monthly Classified User Insights), focusing on the user behavior across SayPro Classified Office activities as part of SayPro Marketing Royalty SCMR.
1. Report Title:
- Report Title: User Behavior Report for SayPro Classifieds
- Report Period: January 2025
- Prepared by: [Name/Department]
- Date Prepared: [Date]
- Report ID: SCMR-5
2. Executive Summary:
Provide a brief overview of the findings from this report. Include major trends observed in user behavior and engagement metrics for the month of January. This section should be a concise summary for stakeholders who may not have time to read the full report.
Key Highlights:
- Overall increase in page views across the SayPro Classified Office.
- Significant rise in ad interactions from mobile devices.
- Notable drop in click-through rates (CTR) for certain ad categories.
3. User Engagement Overview:
This section should provide an aggregate view of user interactions with the SayPro Classifieds platform.
Metrics to Include:
- Total Page Views:
- Total number of pages viewed by users in January.
- Breakdown by SayPro Classified Office:
- [Classified Office A]: X page views
- [Classified Office B]: Y page views
- Total Clicks:
- Total number of clicks on classified ads, profile links, or other interactive elements.
- Click-Through Rate (CTR):
- Formula: (Total Clicks / Total Impressions) x 100
- CTR by Classified Category:
- Average Time on Site:
- The average time users spent on the platform.
4. Behavior by Device:
Report on how user behavior differs across various devices (desktop, mobile, tablet). This helps understand user preferences and device-specific issues.
Metrics to Include:
- Device Breakdown for Page Views and Clicks:
- Desktop:
- Page Views: X
- Clicks: Y
- Average Time: Z minutes
- Mobile:
- Page Views: X
- Clicks: Y
- Average Time: Z minutes
- Tablet:
- Page Views: X
- Clicks: Y
- Average Time: Z minutes
- Desktop:
Device-Specific Trends:
- Mobile users tend to have higher interaction rates for certain ad categories.
- Desktop users spend more time on detailed listings and search filters.
5. User Behavior by Ad Category:
A breakdown of user behavior across different ad categories within SayPro Classifieds. This can help identify which ad types attract more user attention and interactions.
Metrics to Include:
- Total Clicks by Ad Category:
- Category 1 (e.g., Apparel & Jewelry): X clicks
- Category 2 (e.g., Real Estate): Y clicks
- Category 3 (e.g., Electronics): Z clicks
- CTR by Ad Category:
- Category 1: X%
- Category 2: Y%
- Category 3: Z%
- Average Time Spent on Category Pages:
- Category 1: X minutes
- Category 2: Y minutes
6. User Interactions:
This section focuses on user interactions within the platform, including ad submissions, renewals, and other actions that might be relevant for the SayPro Marketing Royalty SCMR.
Metrics to Include:
- Ad Submissions:
- Total number of ads submitted by users.
- Break down by ad type and category.
- Ad Renewals:
- Number of ads renewed by users during the period.
- User Actions (e.g., saving ads, bookmarking, sharing):
- Number of ads saved/bookmarked.
- Number of times ads were shared (via social media, email, etc.).
7. Insights by User Segment:
Segment users based on relevant demographics or behaviors (e.g., new users vs. returning users, premium vs. non-premium users).
Metrics to Include:
- New vs. Returning Users:
- New Users: X total, Y page views, Z clicks
- Returning Users: X total, Y page views, Z clicks
- Premium Users:
- Premium users’ interaction rate (clicks, page views, etc.)
- Comparison with non-premium users’ behavior.
- Geographic Segmentation:
- Breakdown of users based on region or city.
8. Key Trends and Insights:
Analyze the data and provide actionable insights based on the observed user behavior.
Example Insights:
- Users in the [specific location] are spending more time in certain ad categories, indicating a higher level of interest.
- CTR has decreased for ads in the [specific category], suggesting the need for better targeting or ad design improvements.
Recommendations:
- Consider optimizing the ad placement and design for mobile users to increase interactions.
- Explore opportunities to boost CTR for underperforming ad categories through better targeting or promotional efforts.
9. Conclusion:
Summarize the key findings from the report and outline the next steps or actions needed based on the user behavior trends.
Example Conclusion:
- The January data indicates that mobile users are becoming increasingly engaged with SayPro Classifieds. We recommend prioritizing mobile-friendly features in future updates. Additionally, the decrease in CTR for certain categories should be investigated further to ensure that ads remain relevant and engaging to users.
10. Appendices:
Attach any additional detailed data, charts, graphs, or supplementary information that supports the analysis in the report.
Charts and Graphs:
- Line graph of page views over time for January.
- Bar chart comparing CTR across ad categories.
- Pie chart of device usage distribution.
11. Approval and Distribution:
- Approved by: [Name/Title]
- Distribution List:
- [Stakeholder 1]
- [Stakeholder 2]
- [Team/Department]
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