SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty SCMR
Purpose:
To track the SEO performance and set targets for the upcoming quarter based on the SayPro Monthly January SCMR-5, specifically focusing on improving URL structure, keyword rankings, organic traffic, and overall page performance for classified ad listings. These targets will ensure continued optimization of SEO practices under the SayPro Marketing Royalty SCMR.
1. Current SEO Performance Metrics
Objective: Establish the baseline SEO performance for classified ad listings and identify key metrics that need to be improved over the quarter.
1.1 Keyword Rankings
- Target Keywords: [Insert list of primary keywords related to classified ads such as “real estate listings,” “job openings,” “buy and sell services,” etc.]
- Current Ranking for Target Keywords:
- Top 3 Rank Keywords: [Insert number of keywords in top 3]
- Top 10 Rank Keywords: [Insert number of keywords in top 10]
- Top 20 Rank Keywords: [Insert number of keywords in top 20]
- Keywords Ranked Below 20: [Insert number of keywords ranked beyond 20]
- Target for the Quarter:
- Increase keywords ranking in the top 3 by [insert target percentage].
- Achieve at least [insert target number] of additional keywords in the top 10 by end of the quarter.
- Improve organic rankings for long-tail keywords by [insert target percentage].
1.2 Organic Traffic
- Current Organic Traffic:
- Monthly Organic Visits to Classified Listings: [Insert current visits from organic search]
- Traffic Distribution by Category (Real Estate, Jobs, Services, etc.):
- Real Estate Listings Organic Traffic: [Insert current monthly traffic]
- Job Listings Organic Traffic: [Insert current monthly traffic]
- Services Listings Organic Traffic: [Insert current monthly traffic]
- Target for the Quarter:
- Increase organic traffic by [insert percentage] across all categories.
- Improve traffic to Real Estate listings by [insert percentage], Jobs by [insert percentage], and Services by [insert percentage].
- Focus on improving organic traffic from mobile users by [insert percentage].
1.3 Page Performance and Engagement
- Current Page Load Speed (Desktop & Mobile):
- Desktop Load Time: [Insert average load time in seconds]
- Mobile Load Time: [Insert average load time in seconds]
- Current Bounce Rate for Classified Pages:
- Bounce Rate for Real Estate Listings: [Insert current bounce rate]
- Bounce Rate for Job Listings: [Insert current bounce rate]
- Bounce Rate for Services Listings: [Insert current bounce rate]
- Target for the Quarter:
- Improve page load time by [insert number of seconds] for both desktop and mobile versions.
- Decrease bounce rate by [insert percentage] across all ad categories.
- Increase time on page by [insert percentage] for key classified ad pages.
2. URL Structure Review
Objective: Review current URL structure performance and establish targets for improving it to enhance SEO and user experience.
2.1 Current URL Structure and Performance
- Current URL Format Usage:
- Descriptive URL Usage Rate: [Insert percentage of ads that use clean and descriptive URLs]
- Category URL Structure: [Insert examples of how the URL structure is currently set up, such as “/real-estate/houses-for-sale/{location}/”]
- URL Performance:
- Number of URLs with Non-Descriptive Elements (e.g., IDs, special characters): [Insert count]
- Percentage of URLs with Broken Links or 404 Errors: [Insert percentage]
- Percentage of URLs with Redirect Chains: [Insert percentage]
- Target for the Quarter:
- Ensure 100% of new ad listings have clean, descriptive URLs using the established format.
- Reduce the percentage of non-descriptive URLs to [insert target percentage] by restructuring outdated URLs.
- Achieve a [insert target percentage] reduction in 404 errors or broken URLs.
- Remove or resolve redirect chains on classified ad URLs by [insert target percentage].
3. SEO Optimization Targets for Classified Listings
Objective: Identify and set specific targets for optimizing ad listings to improve organic search performance and user engagement.
3.1 Optimizing Classified Ad Listings
- Current SEO Elements on Classified Listings:
- Use of Title Tags with Keywords: [Insert percentage of ads with properly optimized title tags]
- Use of Meta Descriptions: [Insert percentage of ads with well-optimized meta descriptions]
- Image Alt Text Optimization: [Insert percentage of ads with image alt texts that include keywords]
- Target for the Quarter:
- Optimize title tags for 100% of classified listings, ensuring each ad contains relevant target keywords.
- Implement keyword-rich meta descriptions for 100% of listings.
- Ensure 100% of images in classified listings have descriptive alt texts that include target keywords.
3.2 Mobile Optimization
- Current Mobile Optimization:
- Mobile-Friendly Pages: [Insert percentage of pages that are fully mobile-optimized]
- Mobile Load Speed: [Insert current load speed on mobile]
- Target for the Quarter:
- Ensure all classified ad pages are mobile-friendly by optimizing the layout and user interface.
- Decrease mobile load time by [insert number of seconds].
4. Backlink Strategy and Off-Page SEO
Objective: Strengthen backlink strategy to improve overall SEO ranking and domain authority.
4.1 Current Backlink Profile:
- Total Number of Backlinks to Classified Pages: [Insert current number of backlinks]
- Quality of Backlinks (High Domain Authority Sites): [Insert percentage of high-quality backlinks]
- Referring Domains: [Insert number of unique referring domains]
Target for the Quarter:
- Increase the number of quality backlinks by [insert number of backlinks or percentage increase].
- Target [insert number of high-authority sites] for backlink opportunities in classified ad categories.
- Increase the number of unique referring domains by [insert target percentage].
5. Reporting and Analytics Review
Objective: Ensure that tracking and reporting are aligned with the quarterly targets.
5.1 SEO Reporting Tools and Metrics:
- Current Tools Used: [Insert list of tools, such as Google Analytics, SEMrush, Ahrefs, etc.]
- Metrics Tracked: [Insert metrics tracked, such as keyword rankings, organic traffic, backlinks, etc.]
Target for the Quarter:
- Ensure that SEO reports are generated weekly to track progress against targets.
- Implement dashboards that highlight key metrics such as keyword rankings, organic traffic, and URL structure compliance.
- Regularly update SEO targets based on performance and evolving trends.
6. Summary of Information and Targets for the Quarter
- Current Performance Snapshot:
- Keyword Rankings: [Insert key findings]
- Organic Traffic: [Insert key findings]
- Page Performance: [Insert key findings]
- Quarterly SEO Targets:
- Keyword Ranking Goals: [Insert target goals for keyword improvements]
- Traffic Goals: [Insert target traffic increases for each category]
- Technical Goals: [Insert target improvements for page load times, bounce rates, etc.]
Quarterly SEO Report Prepared By: [Insert Name]
Date Prepared: [Insert Date]
Approval: [Insert Approving Authority Name]
This comprehensive SEO Benchmark Data and Quarterly Target Setting document will serve as the foundation for SEO improvements, tracking performance, and making data-driven decisions throughout the quarter. Let me know if you need further adjustments or additions!
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