SayPro Information and Targets Needed for the Quarter

SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty SCMR

Purpose:

This section outlines the necessary information and targets required to successfully complete the quarter’s URL structure audit for SayPro Classifieds. It includes data on current URL structures, common issues identified in the audit, and targeted goals to address those issues within the upcoming quarter.

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1. Audit Results: Current URL Structures

Objective: Present a summary of findings from the audit, detailing the current state of URL structures for SayPro Classifieds, including common issues and performance metrics.

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1.1 Overview of Current URL Structures

• Total Number of Classified Ads URLs Reviewed: [Insert Total Number of URLs Reviewed]
• Total Categories Reviewed: [List of Categories, e.g., Real Estate, Jobs, Services, etc.]
• Average URL Length: [Insert Average URL Length]
• Percentage of URLs Using Keywords Appropriately: [Insert Percentage of URLs with Proper Keywords]
• Percentage of Clean vs. Non-Clean URLs:
  • Clean URLs (Pass): [Insert Percentage]
  • Non-Clean URLs (Fail): [Insert Percentage]

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1.2 Common Issues Identified

The following are common issues discovered during the audit of the SayPro Classified URLs:

• Non-Descriptive URLs:
  A significant portion of URLs are either too generic or lack specific descriptors about the ad’s category or content. For instance, URLs like /ad1234 or /classified1234 don’t provide enough context for users or search engines.
  • Percentage of Non-Descriptive URLs: [Insert Percentage]
  • Example URLs:
    • /ad1234
    • /classified1234
• Missing Category Keywords:
  Many URLs lack important category-related keywords, making it harder for search engines to categorize the content. URLs without category-specific terms may harm SEO performance.
  • Percentage of URLs Missing Keywords: [Insert Percentage]
  • Example Issues:
    • Missing location, property type, or job title in real estate or jobs ads.
• Long and Complex URLs:
  Some URLs are overly lengthy, containing unnecessary parameters or symbols that can confuse users and lead to poor user experience.
  • Percentage of Long URLs (>100 Characters): [Insert Percentage]
  • Example URLs:
    • /real-estate/houses-for-sale/cape-town/south-africa/listing-1234?utm=campaign
    • /jobs/senior-marketing-manager-job-opportunity-in-durban-available-now-apply-today
• Use of Special Characters or Spaces:
  Special characters (e.g., &, #, ?, %) are sometimes used in URLs, which can negatively impact SEO and user experience.
  • Percentage of URLs with Special Characters: [Insert Percentage]
  • Example URL Issues:
    • /classifieds?job-title=marketing-manager
    • /real-estate/house-for-sale?listing_id=12345&city=capetown
• Duplicate URLs:
  Instances of duplicate content and URLs for the same listing may occur, which could harm SEO rankings.
  • Percentage of Duplicate URLs Found: [Insert Percentage]
  • Example Issues:
    • /real-estate/house-for-sale/cape-town/house-1234
    • /real-estate/houses/cape-town-for-sale/house-1234

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2. Information and Data Needed to Address URL Issues

2.1 Data and Metrics for URL Optimization

To improve the URL structure and address the issues identified in the audit, the following data and metrics are required:

• Keyword Analysis for Each Category:
  Identify and gather a list of relevant, high-performing keywords for each ad category. This will help in incorporating proper category-specific terms into the URLs.
  • Categories to Focus On:
    • Real Estate
    • Jobs
    • Services
    • Products for Sale
    • Announcements (e.g., engagements, births, deaths)
  • Tools for Keyword Research:
    • Google Keyword Planner
    • SEMrush
    • Ahrefs
• Data on User Behavior and Engagement Metrics:
  Analyze how users interact with the current URL structures. Metrics such as bounce rate, average session duration, and click-through rates (CTR) can help assess the effectiveness of the current URLs.
  • Required Metrics:
    • Bounce Rate for Classified Listings
    • Average Session Duration on Classified Pages
    • Click-Through Rate (CTR) for Search Engine Results Pages (SERPs)
• Competitor Analysis:
  Review how competitors structure their classified URLs to identify industry trends and best practices that can be applied to SayPro Classifieds.
  • Competitors to Analyze:
    • [Insert Competitor 1]
    • [Insert Competitor 2]
    • [Insert Competitor 3]

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2.2 SEO Performance Metrics

• Current SEO Performance for Classified Pages:
  Collect data on current SEO performance for URLs, focusing on visibility, ranking, and organic traffic.
  • Metrics Needed:
    • Organic Traffic for Key Classified Categories (e.g., Real Estate, Jobs)
    • Keyword Ranking for Target Keywords
    • Pages Indexed by Google for Classified Listings
    • Organic CTR for Ads

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3. Targets for the Quarter

3.1 SEO and URL Structure Improvement Targets

To address the issues identified and optimize SayPro’s URL structure, the following targets should be established for the quarter:

• Goal 1: Improve URL Clarity and Descriptiveness
  • Target: Ensure 95% of URLs are descriptive, including relevant keywords (e.g., location, category, product type).
  • Action Plan:
    • Review and rewrite URLs that are non-descriptive.
    • Include targeted keywords in every URL based on the keyword research for each category.
• Goal 2: Reduce Non-Descriptive and Generic URLs
  • Target: Eliminate 90% of non-descriptive or generic URLs by implementing category-based, user-friendly URLs.
  • Action Plan:
    • Identify and replace non-descriptive URLs with more specific, keyword-rich URLs.
• Goal 3: Optimize URL Length
  • Target: Reduce URLs longer than 100 characters by 80%.
  • Action Plan:
    • Review URLs exceeding 100 characters and shorten them by removing unnecessary parameters.
• Goal 4: Eliminate Use of Special Characters
  • Target: Ensure 100% of URLs follow a clean structure with hyphens, no special characters or spaces.
  • Action Plan:
    • Review URLs for special characters, replacing them with hyphens or removing them entirely.
• Goal 5: Increase Search Engine Visibility and SEO Performance
  • Target: Increase organic traffic for classified pages by 20% by improving the SEO of the URL structure.
  • Action Plan:
    • Implement SEO best practices, ensuring clean, keyword-rich URLs for every classified ad.
    • Regularly monitor keyword rankings, click-through rates, and other SEO metrics to track improvements.

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4. Additional Information Needed

• Team Collaboration:
  Ensure collaboration with the SayPro Marketing, SEO, and Content teams to align on keyword usage and URL optimization strategies.
• Tracking and Reporting Tools:
  Set up and use tracking tools such as Google Analytics, Google Search Console, and SEMrush to measure URL performance and track progress towards the quarterly targets.

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5. Summary

This section highlights the audit results, common issues, and data requirements to enhance SayPro’s classified URL structure for better SEO performance and user experience. Setting clear goals and tracking progress will ensure improvements and measurable success by the end of the quarter.

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This report outlines the critical steps needed to optimize and fix current URL issues while providing actionable targets to be achieved within the quarter. Let me know if you need further details or adjustments!