SayPro Job Description for Participants

SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty SCMR

Position Title: SEO Specialist – Classified Ad Listings Optimization

Department: SayPro Classified Office (under SayPro Marketing Royalty SCMR)

Reports To: SEO Manager, SayPro Marketing Department

Location: Remote/Office-based (Location-based ads to be optimized for geographic targeting)

Job Overview:

As an SEO Specialist within the SayPro Classified Office, your primary responsibility is to optimize classified ad listings by utilizing best practices for search engine optimization (SEO). You will focus on enhancing the URL structure, ensuring the use of keywords that not only improve visibility in search engines but also make the classified ad listings more accessible to potential customers. This will involve incorporating relevant industry terms, geographic keywords for location-based ads, and maintaining a clean, descriptive URL structure that aligns with SEO strategies.

This role is crucial in driving organic traffic to SayPro’s platform, enhancing user experience, and supporting the overall marketing strategy of SayPro Classified ads.

Key Responsibilities:

1. URL Structure Optimization:
   • Design and implement clean, user-friendly, and descriptive URL structures for classified ad listings.
   • Use keywords relevant to the industry, product, or service being advertised, ensuring that each URL is optimized for search engines.
   • Integrate location-based keywords into URL structures to improve the visibility of geographically-targeted ads (e.g., “new-york-wedding-dresses-for-sale”).
   • Ensure that URLs remain concise, readable, and logically structured to enhance both user experience and SEO performance.
2. SEO Keyword Research:
   • Conduct keyword research to identify trending, relevant, and high-traffic keywords in the classified ad industry.
   • Focus on geographical terms, industry-specific terminology, and location-based searches to tailor URLs and ad content for local SEO optimization.
   • Collaborate with the content team to ensure the inclusion of high-priority keywords within the ad descriptions, titles, and URLs.
3. SEO Best Practices Implementation:
   • Stay up-to-date with the latest SEO trends and search engine algorithms, ensuring that URL structures align with Google’s latest SEO guidelines.
   • Implement best practices for on-page SEO, including the use of keywords in meta descriptions, titles, and headings, which complement the optimized URL structures.
   • Optimize content and URLs for mobile-first indexing to improve performance across all devices.
4. Performance Monitoring and Reporting:
   • Monitor the SEO performance of classified ad URLs and ensure the structure enhances click-through rates (CTR) and search engine rankings.
   • Regularly report on key SEO metrics, including organic traffic, keyword rankings, and URL performance.
   • Use tools like Google Analytics, Google Search Console, and other SEO software to analyze URL and page performance, identify areas for improvement, and adjust strategies accordingly.
5. Collaboration with Development Team:
   • Work closely with the web development team to ensure that URL changes are implemented seamlessly across the SayPro Classified platform.
   • Ensure that technical SEO considerations, such as URL redirects, avoid duplicate content, and maintain site architecture integrity, are properly handled.
   • Collaborate on structured data implementation to further improve the visibility of ads in search engine results.
6. Continuous Improvement:
   • Proactively suggest improvements to the ad listing process, aiming for further optimization of URLs for better searchability.
   • Experiment with different URL formats to identify the most effective structure for SEO.
   • Provide ongoing recommendations for improving SEO across other classified ad elements, such as images, videos, and metadata.
7. Collaboration with Marketing and Content Teams:
   • Collaborate with marketing teams to ensure that all classified ads are aligned with the broader marketing goals and SEO strategies.
   • Work closely with the content team to ensure the consistent use of keywords and optimize ad listings for both search engines and users.

Skills and Qualifications:

• SEO Expertise: Strong understanding of search engine algorithms and SEO best practices, with a specific focus on URL structure, on-page optimization, and keyword research.
• Experience with Classified Ad Platforms: Previous experience with classified ad websites or e-commerce platforms, understanding how URL structure affects user engagement and search engine visibility.
• Keyword Research Tools: Proficiency in using SEO tools such as Google Keyword Planner, SEMrush, Ahrefs, Moz, and others to conduct keyword research and monitor SEO performance.
• Analytical Skills: Ability to analyze and interpret SEO data, identify trends, and create actionable insights to improve URL structure and SEO outcomes.
• Technical SEO Knowledge: Understanding of URL optimization in terms of structure, redirects, canonicalization, and site architecture.
• Content Collaboration: Experience working with content teams to ensure SEO strategies align with content goals, with a focus on keyword optimization.
• Adaptability: Ability to stay updated on SEO trends and adapt strategies based on changing search engine algorithms and industry shifts.

Educational Requirements:

• A degree in Marketing, Communications, Computer Science, or a related field is preferred.
• SEO certifications from recognized platforms (Google Analytics, HubSpot, SEMrush Academy, etc.) are a plus.

Additional Information:

• Salary: Competitive salary based on experience.
• Benefits: Health insurance, flexible work hours, professional development opportunities, and a collaborative work environment.
• Job Type: Full-time.

Performance Metrics:

1. SEO Performance: Increased organic traffic to classified ad listings with optimized URLs.
2. Click-Through Rate (CTR): Improved CTR from search engine results for classified ads with optimized URL structures.
3. Keyword Ranking Improvement: Improved rankings for relevant industry and location-based keywords.
4. Traffic to Local Ads: Increased performance of location-based classified ads driven by geographic keywords in URLs.

Conclusion:

As an SEO Specialist for SayPro’s Classified Office, your role in optimizing URL structures for classified ads will directly impact the visibility and success of the platform. By focusing on clean, descriptive URLs that incorporate relevant industry and geographic keywords, you’ll ensure that SayPro’s classified ads are easily discoverable by users, ultimately improving user experience and boosting organic traffic.