SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty SCMR
Purpose:
This log is used to track and manage URL redirections, ensuring that old, outdated, or incorrect URLs are systematically redirected to optimized, SEO-friendly versions. This helps maintain SEO ranking, user experience, and internal consistency across SayPro’s classified ad platform.
1. Template Structure
Date | Old URL (Redirected From) | New URL (Redirected To) | Redirection Type (301/302) | Reason for Redirect | Status (Active/Pending) | Reviewed By |
---|---|---|---|---|---|---|
YYYY-MM-DD | /classifieds?id=12345 | /real-estate/houses-for-sale/durban/ | 301 | Old dynamic URL replaced with SEO-friendly URL | Active | SayPro SEO Team |
YYYY-MM-DD | /jobs-listing/old-url | /jobs/marketing-manager/johannesburg/ | 302 | Temporary redirection for an updated listing | Pending | SayPro Classified Office |
2. Explanation of Fields
- Date: The date when the redirection was created or updated.
- Old URL (Redirected From): The previous, outdated, or incorrect URL that is being replaced.
- New URL (Redirected To): The new, optimized URL following SayProβs structured format.
- Redirection Type:
- 301 (Permanent Redirect): Used when permanently moving an old URL to a new one.
- 302 (Temporary Redirect): Used for short-term redirections (e.g., a listing update).
- Reason for Redirect: Explanation of why the redirection was needed (e.g., duplicate URLs, URL structure optimization, rebranding).
- Status:
- Active: The redirect is live and functioning.
- Pending: The redirect is awaiting approval or implementation.
- Reviewed By: The SayPro team member responsible for reviewing and verifying the redirection.
3. Guidelines for URL Redirections
A. Creating Clean & Descriptive URLs
β
Include relevant keywords (e.g., /services/home-cleaning-cape-town/
).
β
Use hyphens (-) instead of underscores (_) or spaces.
β
Remove special characters (e.g., classifieds%20listings
β classifieds-listings
).
β
Keep URLs short and meaningful (avoid long or complex structures).
B. Managing Redirects
πΉ Avoid redirect chains (e.g., A β B β C instead of A β C directly).
πΉ Use 301 redirects for permanent changes to avoid SEO ranking loss.
πΉ Regularly audit redirects using tools like Google Search Console and Ahrefs.
4. Oversight by SayPro Marketing Royalty SCMR
β
Monthly SEO reviews will be conducted to track redirection efficiency.
β
Reports on broken links, redirect errors, and URL optimization progress will be submitted.
β
The SayPro Classified Office will ensure URL compliance and best practices are followed.
Next Steps:
π Implement the Redirect Log Template across SayProβs Classified platform.
π Assign tracking and review responsibilities to SayPro SEO & Marketing teams.
π Conduct a quarterly review to refine and optimize the URL redirection strategy.
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