SayPro Redirect Log Template

SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty SCMR

Purpose:
This log is used to track and manage URL redirections, ensuring that old, outdated, or incorrect URLs are systematically redirected to optimized, SEO-friendly versions. This helps maintain SEO ranking, user experience, and internal consistency across SayPro’s classified ad platform.

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1. Template Structure

Date	Old URL (Redirected From)	New URL (Redirected To)	Redirection Type (301/302)	Reason for Redirect	Status (Active/Pending)	Reviewed By
YYYY-MM-DD	/classifieds?id=12345	/real-estate/houses-for-sale/durban/	301	Old dynamic URL replaced with SEO-friendly URL	Active	SayPro SEO Team
YYYY-MM-DD	/jobs-listing/old-url	/jobs/marketing-manager/johannesburg/	302	Temporary redirection for an updated listing	Pending	SayPro Classified Office

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2. Explanation of Fields

1. Date: The date when the redirection was created or updated.
2. Old URL (Redirected From): The previous, outdated, or incorrect URL that is being replaced.
3. New URL (Redirected To): The new, optimized URL following SayPro’s structured format.
4. Redirection Type:
   • 301 (Permanent Redirect): Used when permanently moving an old URL to a new one.
   • 302 (Temporary Redirect): Used for short-term redirections (e.g., a listing update).
5. Reason for Redirect: Explanation of why the redirection was needed (e.g., duplicate URLs, URL structure optimization, rebranding).
6. Status:
   • Active: The redirect is live and functioning.
   • Pending: The redirect is awaiting approval or implementation.
7. Reviewed By: The SayPro team member responsible for reviewing and verifying the redirection.

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3. Guidelines for URL Redirections

A. Creating Clean & Descriptive URLs

✅ Include relevant keywords (e.g., /services/home-cleaning-cape-town/).
✅ Use hyphens (-) instead of underscores (_) or spaces.
✅ Remove special characters (e.g., classifieds%20listings → classifieds-listings).
✅ Keep URLs short and meaningful (avoid long or complex structures).

B. Managing Redirects

🔹 Avoid redirect chains (e.g., A → B → C instead of A → C directly).
🔹 Use 301 redirects for permanent changes to avoid SEO ranking loss.
🔹 Regularly audit redirects using tools like Google Search Console and Ahrefs.

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4. Oversight by SayPro Marketing Royalty SCMR

✅ Monthly SEO reviews will be conducted to track redirection efficiency.
✅ Reports on broken links, redirect errors, and URL optimization progress will be submitted.
✅ The SayPro Classified Office will ensure URL compliance and best practices are followed.

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Next Steps:

📌 Implement the Redirect Log Template across SayPro’s Classified platform.
📌 Assign tracking and review responsibilities to SayPro SEO & Marketing teams.
📌 Conduct a quarterly review to refine and optimize the URL redirection strategy.