SayPro Tasks for the Period

SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty SCMR

1. Conduct Initial URL Audit

Objective:

Evaluate and audit the existing classified URLs on SayPro’s website to ensure they are SEO-friendly, well-structured, and aligned with best practices for search engine optimization (SEO). This process will help improve the discoverability of classified ad listings, enhance user experience, and ensure compliance with SayPro’s guidelines.

Scope of Work:

This audit will focus on identifying and resolving issues related to:

• URL Structure & Readability: Ensuring URLs are clean, descriptive, and easy to read.
• SEO-Friendliness: Checking for excessive parameters, special characters, or duplicate URLs that may harm search rankings.
• Indexability & Crawlability: Ensuring all classified URLs are correctly indexed by search engines.
• Broken & Redirected URLs: Identifying and fixing broken links or unnecessary redirects.

SayPro Monthly January SCMR-5

This task aligns with the SayPro Monthly Classified URL Structure initiative, which mandates the use of clean and descriptive URLs for classified ad listings. The SayPro Classified Office, under the SayPro Marketing Royalty SCMR, will oversee the implementation of this task.

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2. Steps for Conducting the URL Audit

Step 1: Gather and Analyze Existing URLs

✅ Extract URLs from SayPro’s website using tools such as:

• Google Search Console
• Screaming Frog SEO Spider
• Ahrefs Site Audit
• SEMrush or Moz

✅ Classify URLs by Type:

• Active classified ad listings
• Expired or archived listings
• Category and subcategory pages
• Search and filter result pages
• User profiles and dashboard pages

✅ Check URL Patterns & Structure:

• Are the URLs descriptive and meaningful?
• Do they contain unnecessary parameters or random characters?
• Are they excessively long?

Step 2: Evaluate URL SEO-Friendliness

✅ Assess Cleanliness & Simplicity

• URLs should be short, meaningful, and free of unnecessary symbols (e.g., ?id=1234&ref=5678).
• Use hyphens (-) instead of underscores (_).
• Ensure URLs contain relevant keywords for improved search rankings.

✅ Check for Keyword Optimization

• URLs should naturally incorporate target keywords (e.g., saypro.com/classified/laptops-for-sale instead of saypro.com/listing?id=5678).
• Category and subcategory URLs should also be optimized (e.g., saypro.com/classified/electronics/laptops).

✅ Canonicalization & Duplicate Prevention

• Identify duplicate classified ad URLs that might be indexed multiple times with different parameters.
• Implement canonical tags (rel="canonical") where necessary to prevent SEO dilution.

Step 3: Check Indexability & Crawlability

✅ Review Indexing Status in Google Search Console

• Identify any pages that are excluded from Google’s index.
• Ensure important classified ad listings are indexed correctly.

✅ Analyze Robots.txt & Meta Tags

• Confirm that no valuable classified ad listings are accidentally blocked in robots.txt.
• Ensure proper use of meta robots tags (index, follow or noindex, nofollow).

Step 4: Identify Broken & Redirected URLs

✅ Detect 404 Errors & Fix Broken Links

• Use tools like Google Search Console or Ahrefs to find pages returning 404 errors.
• Redirect outdated classified ad listings to relevant category pages.

✅ Evaluate Redirect Chains & Loops

• Identify excessive 301/302 redirects that could slow down indexing.
• Replace multiple redirects with direct links to the final URL.

Step 5: Develop an Action Plan for URL Optimization

✅ Implement Clean URL Naming Conventions:

• Use descriptive words in URLs (e.g., /classified/used-cars-for-sale).
• Avoid session IDs or random alphanumeric characters.
• Ensure uniformity across all classified ad listings.

✅ Apply Redirect Strategies:

• Redirect old, non-optimized URLs to new, structured ones using 301 redirects.
• Remove or fix unnecessary URL parameters affecting SEO.

✅ Monitor Performance & Make Adjustments:

• Track crawl errors and indexing improvements in Google Search Console.
• Regularly audit new classified ad listings to maintain URL quality.

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3. Monitoring and Reporting

To ensure accountability and progress tracking, the SayPro Classified Office will:

📌 Provide Weekly Reports:

• Track identified issues and fixes.
• Share updated URL structures for classified ad listings.

📌 Conduct a Mid-Quarter Review:

• Assess improvements in SEO ranking and indexing.
• Adjust strategies based on search engine performance data.

📌 Submit a Final Audit Report:

• Summarize all implemented changes.
• Provide insights on further SEO enhancements.

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4. Expected Outcomes

🎯 100% Compliance with Clean URL Structure Guidelines
🎯 Higher Search Visibility & Better User Experience
🎯 Elimination of Duplicate, Broken, and Poorly Optimized URLs
🎯 Improved SEO Performance for Classified Ad Listings