SayPro Tasks for the Period

SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty SCMR

1. Research Keywords for Classified Ads Categories

Objective: Identify and analyze relevant keywords for different classified ad categories to optimize search visibility.

Tasks:

1. Select Keyword Research Tools:
   • Use Google Keyword Planner, SEMrush, and Ahrefs to gather keyword data.
   • Cross-check keyword difficulty, search volume, and competition levels.
2. Identify Core Categories:
   • Focus on major classified categories, such as:
     • Real Estate (Houses for Sale, Rentals, Commercial Properties)
     • Jobs (Full-time, Part-time, Remote, Freelance)
     • Services (Home Repairs, Legal, Health & Wellness)
     • Automobiles (New & Used Cars, Motorcycles, Rentals)
     • Buy & Sell (Electronics, Furniture, Clothing, Collectibles)
3. Generate Keyword Lists per Category:
   • Gather high-ranking primary keywords (e.g., “cheap apartments for rent,” “buy used cars”).
   • Identify long-tail keywords (e.g., “best digital marketing freelance jobs in New York”).
   • Look at competitor keywords from classified sites like OLX, Craigslist, and Facebook Marketplace.
4. Analyze Keyword Performance:
   • Prioritize keywords with high search volume and low competition.
   • Identify seasonal trends (e.g., “summer vacation rental deals” during peak seasons).
   • Use local SEO keywords for targeted ads (e.g., “plumber services in Cape Town”).
5. Prepare a Keyword Report:
   • Organize keyword findings in a spreadsheet.
   • Categorize by search volume, difficulty, and CPC (cost-per-click).
   • Highlight focus keywords for SayPro’s classified ad strategy.

2. SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure

Objective: Optimize SayPro’s classified ad URLs for SEO and user experience.

Tasks:

1. Develop Clean & Descriptive URL Structures:
   • Follow SEO-friendly URL best practices:
     ✅ Use relevant keywords (e.g., /real-estate/apartments-for-rent-cape-town/).
     ✅ Avoid unnecessary parameters (e.g., /classifieds?id=12345 → 🚫 not SEO-friendly).
     ✅ Use hyphens instead of underscores (e.g., jobs-software-developer-remote).
2. Create a Standard URL Format for Each Category:
   • Real Estate: /real-estate/{property-type}/{location}/
     (Example: /real-estate/houses-for-sale/durban/)
   • Jobs: /jobs/{job-title}/{location}/
     (Example: /jobs/marketing-manager/johannesburg/)
   • Services: /services/{service-type}/{location}/
     (Example: /services/plumbing-repairs/pretoria/)
   • Buy & Sell: /buy-sell/{product}/{brand}/{location}/
     (Example: /buy-sell/laptops/apple/cape-town/)
3. Ensure URL Consistency Across SayPro Classifieds:
   • Implement a URL naming convention under the SayPro Classified Office.
   • Remove special characters, spaces, and numbers from URLs.
   • Maintain a logical structure to enhance navigation.
4. Verify URL Performance with SEO Tools:
   • Use Google Search Console and Ahrefs to check indexed URLs.
   • Identify broken links, duplicate content, and redirect issues.
   • Optimize meta descriptions and page titles for better rankings.

3. Oversight by SayPro Marketing Royalty SCMR

Objective: Ensure consistency in keyword research and URL structuring across SayPro’s classified platform.

Tasks:

1. Review and Approve Keyword Reports:
   • SayPro Marketing Royalty SCMR to validate keyword research findings.
   • Ensure alignment with SayPro’s marketing and SEO strategy.
2. Monitor URL Structure Implementation:
   • Conduct monthly SEO audits to check URL performance.
   • Ensure SayPro Classified Office follows approved URL conventions.
3. Update SEO Best Practices:
   • Adjust keyword and URL strategies based on search engine algorithm updates.
   • Implement structured data markup for classified listings to improve visibility.
4. Reporting & Optimization:
   • Submit a monthly SEO progress report to SayPro’s management.
   • Make necessary adjustments to improve classified ad reach and engagement.

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Next Steps:

• Assign keyword research and URL structuring tasks to the SayPro Classified Office team.
• Conduct the first review session with SayPro Marketing Royalty SCMR.
• Implement findings and track performance over the next quarter.