SayPro Tasks for the Period

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SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty SCMR

1. Research Keywords for Classified Ads Categories

Objective: Identify and analyze relevant keywords for different classified ad categories to optimize search visibility.

Tasks:

  1. Select Keyword Research Tools:
    • Use Google Keyword Planner, SEMrush, and Ahrefs to gather keyword data.
    • Cross-check keyword difficulty, search volume, and competition levels.
  2. Identify Core Categories:
    • Focus on major classified categories, such as:
      • Real Estate (Houses for Sale, Rentals, Commercial Properties)
      • Jobs (Full-time, Part-time, Remote, Freelance)
      • Services (Home Repairs, Legal, Health & Wellness)
      • Automobiles (New & Used Cars, Motorcycles, Rentals)
      • Buy & Sell (Electronics, Furniture, Clothing, Collectibles)
  3. Generate Keyword Lists per Category:
    • Gather high-ranking primary keywords (e.g., “cheap apartments for rent,” “buy used cars”).
    • Identify long-tail keywords (e.g., “best digital marketing freelance jobs in New York”).
    • Look at competitor keywords from classified sites like OLX, Craigslist, and Facebook Marketplace.
  4. Analyze Keyword Performance:
    • Prioritize keywords with high search volume and low competition.
    • Identify seasonal trends (e.g., “summer vacation rental deals” during peak seasons).
    • Use local SEO keywords for targeted ads (e.g., “plumber services in Cape Town”).
  5. Prepare a Keyword Report:
    • Organize keyword findings in a spreadsheet.
    • Categorize by search volume, difficulty, and CPC (cost-per-click).
    • Highlight focus keywords for SayPro’s classified ad strategy.

2. SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure

Objective: Optimize SayPro’s classified ad URLs for SEO and user experience.

Tasks:

  1. Develop Clean & Descriptive URL Structures:
    • Follow SEO-friendly URL best practices:
      Use relevant keywords (e.g., /real-estate/apartments-for-rent-cape-town/).
      Avoid unnecessary parameters (e.g., /classifieds?id=12345 → 🚫 not SEO-friendly).
      Use hyphens instead of underscores (e.g., jobs-software-developer-remote).
  2. Create a Standard URL Format for Each Category:
    • Real Estate: /real-estate/{property-type}/{location}/
      (Example: /real-estate/houses-for-sale/durban/)
    • Jobs: /jobs/{job-title}/{location}/
      (Example: /jobs/marketing-manager/johannesburg/)
    • Services: /services/{service-type}/{location}/
      (Example: /services/plumbing-repairs/pretoria/)
    • Buy & Sell: /buy-sell/{product}/{brand}/{location}/
      (Example: /buy-sell/laptops/apple/cape-town/)
  3. Ensure URL Consistency Across SayPro Classifieds:
    • Implement a URL naming convention under the SayPro Classified Office.
    • Remove special characters, spaces, and numbers from URLs.
    • Maintain a logical structure to enhance navigation.
  4. Verify URL Performance with SEO Tools:
    • Use Google Search Console and Ahrefs to check indexed URLs.
    • Identify broken links, duplicate content, and redirect issues.
    • Optimize meta descriptions and page titles for better rankings.

3. Oversight by SayPro Marketing Royalty SCMR

Objective: Ensure consistency in keyword research and URL structuring across SayPro’s classified platform.

Tasks:

  1. Review and Approve Keyword Reports:
    • SayPro Marketing Royalty SCMR to validate keyword research findings.
    • Ensure alignment with SayPro’s marketing and SEO strategy.
  2. Monitor URL Structure Implementation:
    • Conduct monthly SEO audits to check URL performance.
    • Ensure SayPro Classified Office follows approved URL conventions.
  3. Update SEO Best Practices:
    • Adjust keyword and URL strategies based on search engine algorithm updates.
    • Implement structured data markup for classified listings to improve visibility.
  4. Reporting & Optimization:
    • Submit a monthly SEO progress report to SayPro’s management.
    • Make necessary adjustments to improve classified ad reach and engagement.

Next Steps:

  • Assign keyword research and URL structuring tasks to the SayPro Classified Office team.
  • Conduct the first review session with SayPro Marketing Royalty SCMR.
  • Implement findings and track performance over the next quarter.

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