SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty SCMR
1. Research Keywords for Classified Ads Categories
Objective: Identify and analyze relevant keywords for different classified ad categories to optimize search visibility.
Tasks:
- Select Keyword Research Tools:
- Use Google Keyword Planner, SEMrush, and Ahrefs to gather keyword data.
- Cross-check keyword difficulty, search volume, and competition levels.
- Identify Core Categories:
- Focus on major classified categories, such as:
- Real Estate (Houses for Sale, Rentals, Commercial Properties)
- Jobs (Full-time, Part-time, Remote, Freelance)
- Services (Home Repairs, Legal, Health & Wellness)
- Automobiles (New & Used Cars, Motorcycles, Rentals)
- Buy & Sell (Electronics, Furniture, Clothing, Collectibles)
- Focus on major classified categories, such as:
- Generate Keyword Lists per Category:
- Gather high-ranking primary keywords (e.g., “cheap apartments for rent,” “buy used cars”).
- Identify long-tail keywords (e.g., “best digital marketing freelance jobs in New York”).
- Look at competitor keywords from classified sites like OLX, Craigslist, and Facebook Marketplace.
- Analyze Keyword Performance:
- Prioritize keywords with high search volume and low competition.
- Identify seasonal trends (e.g., “summer vacation rental deals” during peak seasons).
- Use local SEO keywords for targeted ads (e.g., “plumber services in Cape Town”).
- Prepare a Keyword Report:
- Organize keyword findings in a spreadsheet.
- Categorize by search volume, difficulty, and CPC (cost-per-click).
- Highlight focus keywords for SayPro’s classified ad strategy.
2. SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure
Objective: Optimize SayPro’s classified ad URLs for SEO and user experience.
Tasks:
- Develop Clean & Descriptive URL Structures:
- Follow SEO-friendly URL best practices:
✅ Use relevant keywords (e.g.,/real-estate/apartments-for-rent-cape-town/
).
✅ Avoid unnecessary parameters (e.g.,/classifieds?id=12345
→ 🚫 not SEO-friendly).
✅ Use hyphens instead of underscores (e.g.,jobs-software-developer-remote
).
- Follow SEO-friendly URL best practices:
- Create a Standard URL Format for Each Category:
- Real Estate:
/real-estate/{property-type}/{location}/
(Example:/real-estate/houses-for-sale/durban/
) - Jobs:
/jobs/{job-title}/{location}/
(Example:/jobs/marketing-manager/johannesburg/
) - Services:
/services/{service-type}/{location}/
(Example:/services/plumbing-repairs/pretoria/
) - Buy & Sell:
/buy-sell/{product}/{brand}/{location}/
(Example:/buy-sell/laptops/apple/cape-town/
)
- Real Estate:
- Ensure URL Consistency Across SayPro Classifieds:
- Implement a URL naming convention under the SayPro Classified Office.
- Remove special characters, spaces, and numbers from URLs.
- Maintain a logical structure to enhance navigation.
- Verify URL Performance with SEO Tools:
- Use Google Search Console and Ahrefs to check indexed URLs.
- Identify broken links, duplicate content, and redirect issues.
- Optimize meta descriptions and page titles for better rankings.
3. Oversight by SayPro Marketing Royalty SCMR
Objective: Ensure consistency in keyword research and URL structuring across SayPro’s classified platform.
Tasks:
- Review and Approve Keyword Reports:
- SayPro Marketing Royalty SCMR to validate keyword research findings.
- Ensure alignment with SayPro’s marketing and SEO strategy.
- Monitor URL Structure Implementation:
- Conduct monthly SEO audits to check URL performance.
- Ensure SayPro Classified Office follows approved URL conventions.
- Update SEO Best Practices:
- Adjust keyword and URL strategies based on search engine algorithm updates.
- Implement structured data markup for classified listings to improve visibility.
- Reporting & Optimization:
- Submit a monthly SEO progress report to SayPro’s management.
- Make necessary adjustments to improve classified ad reach and engagement.
Next Steps:
- Assign keyword research and URL structuring tasks to the SayPro Classified Office team.
- Conduct the first review session with SayPro Marketing Royalty SCMR.
- Implement findings and track performance over the next quarter.
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