SayPro Tasks for the Period

SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty SCMR

1. Implement Redirects for Legacy URLs

Objective:
Ensure a smooth transition from outdated, non-optimized URLs to newly structured, SEO-friendly URLs while preserving search engine rankings and avoiding broken links.

Tasks:

1.1. Identify Legacy URLs to Redirect

• Extract a complete list of existing URLs from SayPro’s classified ad database.
• Use Google Search Console, Ahrefs, and Screaming Frog to identify:
  • URLs with high traffic
  • URLs with backlinks
  • URLs with 404 errors (broken links)

1.2. Define the New URL Structure

• Ensure new URLs follow a standardized, clean structure (as per SayPro Monthly January SCMR-5).
• Format URLs to be descriptive and keyword-rich, categorized as follows:
  • Real Estate: /real-estate/{property-type}/{location}/
    (Example: /real-estate/houses-for-sale/cape-town/)
  • Jobs: /jobs/{job-title}/{location}/
    (Example: /jobs/software-developer-remote/)
  • Services: /services/{service-type}/{location}/
    (Example: /services/plumbing-repairs-johannesburg/)
  • Buy & Sell: /buy-sell/{product}/{brand}/{location}/
    (Example: /buy-sell/smartphones/apple-durban/)

1.3. Implement 301 Redirects

• Use .htaccess (Apache) or Nginx server configuration to apply permanent (301) redirects.
• Example redirect rules for Apache: apacheCopyEditRedirect 301 /classifieds?id=12345 /real-estate/houses-for-sale/cape-town/ Redirect 301 /old-category/jobs/marketing /jobs/marketing-manager-johannesburg/
• Example redirect rules for Nginx: nginxCopyEditrewrite ^/classifieds?id=12345$ /real-estate/houses-for-sale/cape-town/ permanent; rewrite ^/old-category/jobs/marketing$ /jobs/marketing-manager-johannesburg/ permanent;

1.4. Test Redirects for Accuracy

• Use Google Chrome Redirect Path Extension or Screaming Frog SEO Spider to verify that:
  • Old URLs correctly redirect to the new structure.
  • There are no redirect chains or loops.

1.5. Update Internal Links

• Update internal links on the SayPro Classified platform to reflect new URLs.
• Ensure that navigation menus, sitemaps, and breadcrumbs point to optimized URLs.

1.6. Monitor Redirect Performance

• Use Google Search Console’s Coverage Report to track indexed URLs and detect errors.
• Analyze Google Analytics traffic reports to ensure no drop in organic traffic.

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2. SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure

Objective:
Ensure all SayPro classified ad listings use clean, descriptive, and structured URLs to improve SEO and user experience.

Tasks:

2.1. Define the URL Structure Standard

• Maintain a consistent format for different classified ad categories (Real Estate, Jobs, Services, etc.).
• Use short, readable URLs that include relevant keywords.
• Avoid unnecessary parameters, numbers, and special characters (e.g., ?id=123).

2.2. Apply SEO Best Practices to URLs

✅ Use hyphens instead of underscores (real-estate/houses-for-sale).
✅ Ensure URLs are lowercase (/jobs/software-developer not /Jobs/SoftwareDeveloper).
✅ Remove stop words like “and,” “of,” “the” (e.g., /services/car-repair instead of /services/the-best-car-repair).

2.3. Implement URL Optimization Across SayPro Classified Office

• Update all existing URLs to match the new format.
• Create a redirection strategy to ensure old URLs are mapped correctly.
• Ensure that SayPro Classified Office follows these guidelines for future listings.

2.4. Submit Updated URLs to Google

• Generate and upload an XML Sitemap with new URLs in Google Search Console.
• Request re-indexing for faster search engine updates.

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3. Oversight by SayPro Marketing Royalty SCMR

Objective:
Ensure successful implementation of 301 redirects and SEO-friendly URL structures across SayPro’s classified ad platform.

Tasks:

3.1. Approve Redirect Strategy & URL Changes

• Review legacy-to-new URL mappings before implementation.
• Approve SayPro Monthly SCMR-5 URL structure as the official standard.

3.2. Conduct SEO Audits

• Run monthly audits to verify URL compliance and redirect efficiency.
• Detect and fix any broken links, redirect loops, or crawl errors.

3.3. Monitor Organic Search Performance

• Use Google Analytics & Ahrefs to track:
  • Traffic retention from redirected pages.
  • Keyword rankings for new URLs.
  • Click-through rates (CTR) improvements after URL optimization.

3.4. Adjust URL & Redirect Strategy Based on Data

• If needed, tweak URL formats, redirects, and internal linking based on performance reports.
• Ensure SayPro Classified Office follows best practices for new ad postings.

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Next Steps & Implementation Plan:

✅ Assign team members to extract and analyze legacy URLs.
✅ Implement 301 redirects and update internal links by the end of the month.
✅ Conduct SEO audits and submit the updated sitemap to Google.
✅ Review redirect performance and traffic reports with SayPro Marketing Royalty