SayPro Tasks for the Period: Testing and Verifying Optimized URLs

SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty SCMR

Objective:

Ensure that all newly optimized URLs for classified ad listings are correctly implemented, functional, and free from technical issues to enhance user experience and SEO rankings.

---

1. Validate URL Structure Implementation

Task: Confirm that the new URL format aligns with SayPro’s SEO-friendly structure and classification.

Steps to Perform:

1. Review URL Format Against SayPro Standards
   • Ensure URLs follow the clean and descriptive structure:
     ✅ /category/subcategory/item-name-location/
     ✅ /real-estate/apartments-for-rent-cape-town/
     ✅ /jobs/software-developer-remote/
   • Verify that URLs avoid unnecessary parameters (e.g., /classifieds?id=12345 🚫).
   • Ensure URLs use hyphens instead of underscores (e.g., buy-sell/cars-toyota-johannesburg).
2. Ensure URL Readability & Keyword Optimization
   • Confirm that URLs reflect relevant search terms and include primary keywords.
   • Check for duplicate or redundant words (e.g., /cars-cars-sale-johannesburg/ 🚫).
   • Remove stop words (e.g., “and,” “or,” “the”) unless necessary.

---

2. Test URL Functionality and Redirection

Task: Verify that all URLs properly link to the intended classified ad pages.

Steps to Perform:

1. Conduct Manual Testing on Multiple Devices & Browsers
   • Open and test URLs on:
     • Desktop (Chrome, Firefox, Edge, Safari)
     • Mobile (Android & iOS browsers)
   • Ensure each URL leads to the correct classified listing or category page.
2. Use a URL Checker Tool for Automated Testing
   • Utilize tools like:
     • Google Search Console (Check for broken links or crawl issues).
     • Screaming Frog SEO Spider (Scan all URLs for errors).
     • Ahrefs or SEMrush (Identify missing pages, 404 errors, or redirect chains).
3. Check URL Redirects & Ensure Proper 301 Redirects
   • If old URLs were changed, confirm they redirect to new URLs properly.
   • Avoid redirect loops or multiple hops (Old URL → New URL → Wrong Page 🚫).
   • Ensure all redirects are SEO-friendly (301 Permanent Redirects).

---

3. Verify No Technical Issues Impacting URL Performance

Task: Identify and fix any technical problems affecting how URLs function on SayPro’s classified platform.

Steps to Perform:

1. Check for 404 Errors & Fix Broken Links
   • Run a site-wide scan using:
     • Google Search Console: Check for “Not Found” errors.
     • Screaming Frog: Detect missing or non-indexed pages.
   • Fix errors by:
     • Redirecting broken links to relevant pages.
     • Updating internal links with the correct URLs.
2. Ensure Mobile-Friendly & Fast-Loading URLs
   • Run tests using:
     • Google Mobile-Friendly Test (Check if pages load correctly on mobile).
     • PageSpeed Insights (Ensure URLs load fast, ideally under 3 seconds).
3. Check URL Indexing & SEO Compliance
   • Use Google Search Console to verify that:
     ✅ All classified ad URLs are indexed properly.
     ✅ No blocked pages in robots.txt.
     ✅ Correct meta tags and canonical tags are applied.

---

4. Final Review & Approval by SayPro Marketing Royalty SCMR

Task: Ensure that SayPro Marketing Royalty SCMR signs off on the URL optimization project.

Steps to Perform:

1. Generate a URL Testing Report
   • Document findings, including:
     • List of correctly implemented URLs.
     • Summary of technical issues found & fixes applied.
     • Screenshot evidence of before and after results.
2. Submit Report to SayPro Marketing Royalty SCMR for Approval
   • Review with SayPro Classified Office.
   • Get final validation from SayPro’s SEO & Marketing team.

---

Next Steps:

✅ Continue monitoring URL performance using Google Analytics.
✅ Update classified ad URLs based on SEO trends and search performance.
✅ Schedule a quarterly review to maintain URL health and effectiveness.