SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty SCMR
1. SEO Keyword List Template
Purpose:
This template helps maintain a structured list of SEO keywords that should be included in URLs and classified ad posts. It ensures consistency in keyword usage across SayPro’s classified platform.
Format:
A spreadsheet or document with the following columns:
| Category | Primary Keywords | Long-Tail Keywords | Search Volume | Keyword Difficulty | CPC (Cost-Per-Click) | Competitor Usage | Notes |
|---|---|---|---|---|---|---|---|
| Real Estate | apartments for rent | best apartments in Cape Town | 10,000 | Low | $0.75 | OLX, Gumtree | High demand |
| Jobs | software developer jobs | remote software jobs South Africa | 8,500 | Medium | $1.50 | Indeed, LinkedIn | Seasonal trends |
| Services | plumbing services | affordable plumbing services in Johannesburg | 6,200 | Low | $1.20 | Google Ads, Facebook Marketplace | High CPC |
| Automobiles | used cars for sale | cheap used Toyota Corolla for sale | 12,000 | Medium | $1.90 | Autotrader, Facebook | Local targeting needed |
| Buy & Sell | buy second-hand laptops | used MacBook for sale in Durban | 5,500 | High | $2.10 | eBay, OLX | Competitive niche |
Instructions for Use:
- Update Monthly: Add new trending keywords and remove underperforming ones.
- Align with SayPro’s Classified Categories: Ensure each category has specific keywords for maximum reach.
- Monitor Performance: Track how these keywords rank using Google Search Console and Ahrefs.
- Optimize URLs & Posts: Ensure the top keywords appear in ad titles, descriptions, and URLs.
2. SayPro Monthly January SCMR-5 SayPro Classified URL Structure Template
Purpose:
A structured format for creating clean and descriptive URLs for classified ad listings. This template ensures consistency and SEO optimization for all SayPro Classified Office listings under SayPro Marketing Royalty SCMR.
Format:
A table outlining the URL structure for each classified ad category.
| Category | Standard URL Format | Example URL | Best Practices |
|---|---|---|---|
| Real Estate | /real-estate/{property-type}/{location}/ | /real-estate/houses-for-sale/cape-town/ | Use hyphens, avoid special characters |
| Jobs | /jobs/{job-title}/{location}/ | /jobs/marketing-manager/johannesburg/ | Keep job titles clear and direct |
| Services | /services/{service-type}/{location}/ | /services/plumbing-repairs/durban/ | Use common service terms |
| Automobiles | /automobiles/{car-brand}/{model}/{location}/ | /automobiles/toyota/corolla/durban/ | Include brand and model for better SEO |
| Buy & Sell | /buy-sell/{product}/{brand}/{location}/ | /buy-sell/laptops/apple/cape-town/ | Specify product type and brand |
Instructions for Use:
- Ensure Consistency: Every ad listing should follow the assigned URL structure.
- Include Relevant Keywords: Use SEO keywords identified in the Keyword List Template.
- Avoid Special Characters & Stop Words: Remove unnecessary words like “and,” “the,” or symbols like “&.”
- Monitor URL Performance: Use Google Search Console to track URL indexing and ranking.
Next Steps:
✅ Assign teams to maintain and update these templates monthly.
✅ Ensure all SayPro Classified ads follow the structured URL format.
✅ Track and optimize SEO keyword performance regularly.
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