SayPro Monthly January SCMR-5 SayPro Monthly Classified URL Structure: Use clean and descriptive URLs for ad listings by SayPro Classified Office under SayPro Marketing Royalty SCMR
Purpose: To audit and review the current URLs used in SayPro’s classified listings, ensuring they align with SEO best practices and marketing objectives. This audit will help identify any URL structure issues and areas of improvement to enhance the overall user experience and search engine visibility.
Audit Information
- Audit Date: [Insert Date]
- Auditor: [Insert Auditor Name]
- URL Structure Version: SayPro Monthly January SCMR-5
- Reviewed Pages: [Insert number of pages reviewed]
- Category Focus: [Real Estate, Jobs, Services, Buy & Sell, etc.]
1. URL Structure Review
Objective: Ensure that the URLs follow a clean, descriptive structure optimized for SEO.
| Audit Criteria | Details | Pass/Fail | Comments/Notes |
|---|---|---|---|
| Descriptive URL Format | Does the URL include the ad category and a descriptive title? | [Pass/Fail] | [E.g., /real-estate/houses-for-sale/cape-town/] |
| URL Length | Is the URL length reasonable (< 100 characters)? | [Pass/Fail] | [E.g., URLs longer than 100 characters may be truncated by search engines.] |
| Keyword Usage | Does the URL include relevant keywords for the ad category? | [Pass/Fail] | [E.g., URLs should use keywords like “jobs-marketing-manager-johannesburg”] |
| Hyphen Usage (No underscores) | Are hyphens used to separate words (e.g., marketing-manager instead of marketing_manager)? | [Pass/Fail] | [Ensure hyphens are used between words, no underscores.] |
| Avoid Special Characters | Are there any special characters (e.g., ?, &, #)? | [Pass/Fail] | [Special characters should be avoided for cleaner URLs.] |
| No Numeric Parameters in URLs | Are there any numeric parameters in the URL (e.g., /classifieds?id=12345)? | [Pass/Fail] | [URLs should avoid numeric parameters.] |
| URL Hierarchy & Category Structure | Is the URL structure consistent for each category (e.g., /real-estate/{property-type}/{location}/)? | [Pass/Fail] | [Ensure consistency in hierarchy across all categories.] |
| Readability & User Experience | Is the URL easily readable and user-friendly? | [Pass/Fail] | [URLs should be simple to read and understand.] |
2. SEO Best Practices
Objective: Review the adherence to SEO best practices for URL structures.
| Audit Criteria | Details | Pass/Fail | Comments/Notes |
|---|---|---|---|
| Unique URLs | Are all URLs unique with no duplication across listings? | [Pass/Fail] | [No two ads should have the same URL.] |
| Canonical Tags | Are canonical tags used to avoid duplicate content issues? | [Pass/Fail] | [Ensure that each URL uses a canonical link element to point to the main version of the page.] |
| Use of HTTPS | Are URLs using HTTPS instead of HTTP? | [Pass/Fail] | [Secure URLs are important for SEO and user trust.] |
| Mobile Optimization | Are URLs designed to be mobile-friendly (e.g., responsive pages)? | [Pass/Fail] | [Mobile optimization is essential for SEO ranking.] |
| Inclusion of Location/Keywords | Do URLs contain relevant keywords such as location and product type? | [Pass/Fail] | [Localized keywords enhance search ranking.] |
| URL Rewriting (if applicable) | Are there any 301 redirects in place for outdated or non-functional URLs? | [Pass/Fail] | [Ensure URL redirects are correctly configured.] |
3. Technical Performance Review
Objective: Check technical issues related to URL performance and accessibility.
| Audit Criteria | Details | Pass/Fail | Comments/Notes |
|---|---|---|---|
| 404 Errors | Are there any 404 error pages found within the URL structure? | [Pass/Fail] | [404 errors should be fixed, either by redirecting or updating URLs.] |
| Redirect Chains | Are there any redirect chains (e.g., URL A → URL B → URL C)? | [Pass/Fail] | [Redirect chains should be minimized for better performance.] |
| Page Speed | Do the pages load quickly? Is the URL structure affecting load times? | [Pass/Fail] | [Use tools like Google PageSpeed Insights to test speed.] |
| Mobile Page Speed | Are mobile pages loading efficiently under the URL structure? | [Pass/Fail] | [Test mobile speed to ensure smooth mobile browsing.] |
4. Consistency and Structure Across Categories
Objective: Ensure consistent URL structure across all ad categories for SayPro Classifieds.
| Audit Criteria | Details | Pass/Fail | Comments/Notes |
|---|---|---|---|
| Standardized URL Format Across Categories | Are all ad categories following a consistent URL format? | [Pass/Fail] | [Ensure uniformity, for example, /real-estate/{property-type}/{location}/ and /jobs/{job-title}/{location}/] |
| Cross-Linking Between Categories | Are URLs from different categories cross-linked appropriately where relevant? | [Pass/Fail] | [Cross-linking helps with internal SEO and navigation.] |
| Internal Linking | Are URLs properly linked within the site structure, especially in relevant categories? | [Pass/Fail] | [Internal links should be clear and help with SEO and navigation.] |
5. Areas of Improvement
Objective: Identify any areas for improvement in the URL structure and make recommendations.
- Recommendation 1: [Insert Improvement Area and Action Plan]
- Recommendation 2: [Insert Improvement Area and Action Plan]
- Recommendation 3: [Insert Improvement Area and Action Plan]
6. Summary of Findings
Objective: Summarize the overall results of the URL audit and outline next steps.
- Overall Audit Score: [Insert Total Pass/Fail Results]
- Key Issues Identified: [Summarize major issues found, such as broken links, poor URL structure, etc.]
- Recommended Action Plan:
- [Action 1: e.g., Fix broken links and redirects.]
- [Action 2: e.g., Implement structured URL hierarchy across all categories.]
- [Action 3: e.g., Update URLs to use HTTPS for improved SEO.]
Audit Completed By: [Insert Auditor Name]
Date Completed: [Insert Date]
Approval: [Insert Approving Authority Name]
This SayPro URL Audit Template will help guide the audit process for ensuring that the classified URLs are clean, descriptive, and optimized for both users and search engines. Let me know if you’d like any modifications or additional details added to the template!
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