SayPro Monthly January SCMR-5 SayPro Monthly Classified Touchscreen Usability: Ensure touch friendly interfaces for mobile users by SayPro Classified Office under SayPro Marketing Royalty SCMR
Document Title: A/B Test & User Testing Report
Test Name: [Insert Test Name]
Date: [DD/MM/YYYY]
Prepared by: [Your Name]
Department: SayPro Classified Office under SayPro Marketing Royalty SCMR
Test Period: [Start Date – End Date]
Version: [v1.0 / v1.1, etc.]
1. Test Overview
1.1 Test Purpose
Provide a brief explanation of the test purpose.
- What are you testing?
- What are the expected outcomes?
- How does this test align with SayPro’s goals?
Example:
“This A/B test evaluates the impact of a new touchscreen-friendly classified layout on mobile user engagement and ad submission rates. The goal is to determine if larger buttons and improved spacing enhance usability and conversion rates.”
2. Test Setup & Methodology
2.1 Test Type
- A/B Testing
- User Testing
- Functional Testing
- Usability Testing
2.2 Test Variants & Hypothesis
| Variant | Description | Hypothesis |
|---|---|---|
| A | [Control Version] | [Baseline Experience] |
| B | [Test Version] | [Expected Improvement] |
Example:
“Variant A is the existing classified ad interface, while Variant B features touch-friendly elements. The hypothesis is that Variant B will improve mobile interactions and reduce drop-off rates by 15%.”
3. Key Findings & Metrics
3.1 Summary of Results
Provide a high-level summary of the test results.
Example:
“Variant B led to a 12% increase in ad submissions and a 9% decrease in form abandonment, confirming improved mobile usability.”
3.2 Data & Performance Metrics
| Metric | Variant A (Control) | Variant B (Test) | % Change |
|---|---|---|---|
| Ad Submission Rate | X% | X% | ±X% |
| Time on Page | X mins | X mins | ±X% |
| Bounce Rate | X% | X% | ±X% |
| Click-through Rate | X% | X% | ±X% |
4. User Feedback & Observations
Summarize user feedback and usability findings.
Example:
- “Users found the larger touch-friendly buttons easier to tap.”
- “Some users requested a dark mode option for better visibility.”
- “A few participants noted that scrolling could be smoother on certain devices.”
5. Recommendations & Next Steps
- Implement the winning variant (if applicable).
- Conduct additional testing if necessary.
- Address usability concerns raised by users.
Example:
“Based on positive test results, we recommend rolling out Variant B across all mobile users. Additional A/B testing can refine button sizes further.”
6. Appendices & Supporting Data
- Screenshots of test versions.
- Raw data reports.
- Additional comments or technical notes.
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