SayPro Tasks to Be Done for the Period

SayPro Monthly January SCMR-5 SayPro Monthly Classified Traffic Monitoring: Track site traffic and user behaviour using analytics tools by SayPro Classified Office under SayPro Marketing Royalty SCMR

1. Define Key Metrics and Goals

• Task: Set specific objectives for the user behavior analysis.
• Action Steps:
  1. Collaborate with the SayPro Classified Office team to define the key performance indicators (KPIs) for user interactions and site traffic.
  2. Establish benchmarks for success based on historical data and business goals (e.g., user retention rate, click-through rate, conversion rate, bounce rate).
  3. Determine target outcomes (e.g., reducing friction points, improving user experience, increasing user engagement).

2. Implement Analytics Tools

• Task: Use analytics tools to monitor traffic and user behavior.
• Action Steps:
  1. Verify that SayPro’s web analytics tools (such as Google Analytics, Hotjar, or any custom tool) are properly set up on the site.
  2. Configure the analytics to track specific user actions, such as ad submissions, clicks on categories, search queries, etc.
  3. Ensure proper tracking of key events (e.g., ad views, ad clicks, category browsing, form submissions).

3. Monitor Site Traffic

• Task: Track monthly site traffic using analytics.
• Action Steps:
  1. Retrieve monthly traffic data from the analytics platform.
  2. Review site traffic trends (e.g., total visits, unique visitors, page views).
  3. Identify traffic spikes or drops and investigate the causes (e.g., seasonal variations, marketing campaigns, technical issues).
  4. Track referral sources (e.g., organic search, direct traffic, social media, paid ads).

4. Analyze User Behavior

• Task: Track and analyze user interactions to identify trends and friction points.
• Action Steps:
  1. Use heatmaps and session recordings (via tools like Hotjar or Crazy Egg) to understand where users are clicking, scrolling, and where they abandon the site.
  2. Analyze user flow through the site to identify any bottlenecks or points where users typically drop off.
  3. Identify frequently visited pages and user paths (e.g., users who browse categories, then visit ad details).
  4. Investigate bounce rates and high exit rates on specific pages (e.g., landing pages, checkout processes).
  5. Segment user behavior by demographics, such as age, location, and device type, to tailor insights more accurately.

5. Identify Trends and Patterns

• Task: Identify emerging user behavior patterns from the data.
• Action Steps:
  1. Compare behavior across different months (e.g., January vs. December) to detect any shifts in how users interact with the site.
  2. Identify popular ad categories and user engagement with those categories.
  3. Look for recurring trends such as time spent on site, return visits, or specific actions that lead to conversions (e.g., ad purchases, renewals).
  4. Detect user behavior anomalies, such as sudden drops in traffic or unexpected increases in search queries.

6. Identify Friction Points and Opportunities for Improvement

• Task: Find friction points where users experience difficulty or abandon tasks.
• Action Steps:
  1. Identify areas where users are not progressing as expected (e.g., users reaching a particular page but not completing a form or purchase).
  2. Analyze feedback from users (e.g., through surveys or support tickets) to complement behavioral data.
  3. Prioritize friction points based on their impact on the user experience and business objectives.
  4. Suggest UX/UI improvements based on insights from data (e.g., simplifying navigation, improving button placement).

7. Optimize User Experience

• Task: Propose actionable steps to improve user experience based on insights.
• Action Steps:
  1. Collaborate with the web development and design teams to implement changes based on identified friction points (e.g., improving page load times, streamlining ad submission processes).
  2. A/B test key site elements (e.g., homepage layouts, CTA buttons, category filters) to improve user engagement and conversion rates.
  3. Implement user-friendly features such as personalized recommendations or smoother navigation paths.

8. Report Findings

• Task: Document and communicate the analysis to key stakeholders.
• Action Steps:
  1. Prepare a monthly report summarizing the key findings from the analysis (e.g., trends, patterns, friction points, traffic insights).
  2. Use visualizations (charts, graphs) to make complex data easy to digest.
  3. Provide actionable recommendations for improving user behavior and site traffic.
  4. Share the report with SayPro Marketing Royalty SCMR team for further strategic decision-making.

9. Monitor Impact of Changes

• Task: Track the effects of implemented changes on user behavior.
• Action Steps:
  1. Set up new tracking parameters for any changes made to the site (e.g., changes in UI, new features).
  2. Monitor user behavior and traffic after the changes to see if there’s an improvement in KPIs.
  3. Regularly update and iterate based on ongoing analysis to optimize performance.