SayPro Tasks to Be Done for the Period

SayPro Monthly January SCMR-5 SayPro Monthly Classified Traffic Monitoring: Track site traffic and user behaviour using analytics tools by SayPro Classified Office under SayPro Marketing Royalty SCMR

1. Report on Key Metrics:

• Objective: Provide regular performance updates to stakeholders, highlighting key insights from the SayPro Monthly January SCMR-5.
• Key Actions:
  1. Data Collection:
     • Gather data on key metrics such as site traffic, user engagement, conversion rates, and ad performance for January from the SayPro Classified Office system.
     • Extract data from analytics tools (Google Analytics, internal traffic monitoring systems, etc.) for the specific period.
  2. Data Analysis:
     • Analyze collected data to identify trends, growth patterns, and areas needing improvement.
     • Compare January’s performance with previous months or benchmark data.
  3. Key Insights Extraction:
     • Highlight top-performing categories, ad types, or user actions.
     • Identify low-performing areas and suggest possible reasons for decline.
  4. Report Creation:
     • Create a comprehensive, visually appealing report summarizing key findings.
     • Include graphs, charts, and tables to represent metrics such as traffic sources, bounce rates, and user demographics.
  5. Review & Feedback:
     • Ensure the accuracy of the report by reviewing the data and getting feedback from relevant team members.
     • Adjust the report based on feedback to ensure it aligns with stakeholder interests.
  6. Stakeholder Presentation:
     • Schedule a meeting or prepare a presentation for stakeholders to discuss the findings.
     • Prepare talking points and action items based on the insights from the report.
  7. Report Distribution:
     • Distribute the finalized report to stakeholders and decision-makers.

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2. SayPro Monthly Classified Traffic Monitoring:

• Objective: Track site traffic and user behavior using analytics tools.
• Key Actions:
  1. Set Up and Configuration of Analytics Tools:
     • Ensure that analytics tools (e.g., Google Analytics, internal tools) are correctly set up to track classified ad performance, user behavior, and traffic sources.
     • Configure event tracking for key actions like ad views, clicks, and form submissions.
  2. Monitor Site Traffic:
     • Track overall website traffic, identifying traffic spikes or drops in comparison to previous months.
     • Break down traffic sources (e.g., organic search, paid ads, referral links, social media) and user behavior (e.g., time spent on page, bounce rate).
  3. User Behavior Analysis:
     • Analyze how users are interacting with the classified ads (e.g., ad views, clicks, ad submission rates).
     • Track user flow to understand where visitors are navigating after viewing ads (e.g., clicking on similar ads, going to the homepage, or exiting the site).
  4. Key Metric Reporting:
     • Highlight key user behavior insights such as:
       • User acquisition channels driving the most traffic.
       • Most viewed or interacted-with ad categories.
       • High-conversion ad types or regions.
       • User demographics and engagement trends.
  5. Weekly Monitoring & Alerts:
     • Set up alerts for any significant changes in traffic patterns (e.g., a sharp decline in traffic or sudden surge).
     • Perform weekly checks to ensure the analytics tools are tracking data accurately.
  6. Performance Improvement Recommendations:
     • Based on the monitoring, propose recommendations for improving user engagement or traffic.
     • Identify high-performing ads or categories and suggest ways to replicate that success.
  7. Report Compilation:
     • Prepare a detailed monthly report on traffic and user behavior metrics to share with internal teams, providing clear insights into performance.
     • Include insights such as peak traffic times, most popular ad categories, and user engagement rates.
  8. Periodic Review with Stakeholders:
     • Organize regular check-ins with the marketing or strategy teams to review the findings and adjust goals or tactics as necessary.
  9. Feedback Loop:
     • Collect feedback from stakeholders on the traffic monitoring reports to enhance future tracking and reporting efforts.
     • Adjust the monitoring focus based on stakeholder priorities or newly emerging trends in user behavior.

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General Guidelines for Both Tasks:

• Data Accuracy: Ensure that data collection and analysis are as accurate as possible to avoid misleading stakeholders.
• Visual Representation: Use graphs, charts, and visuals to make data easy to understand for stakeholders without deep technical knowledge.
• Actionable Insights: Focus on providing insights that are actionable and can guide the next steps for improving the performance of classified ads and site traffic.
• Timeliness: Complete the tasks on time to allow stakeholders ample time to review the performance and make informed decisions.