SayPro Monthly January SCMR-5 SayPro Monthly Classified Tag Management: Create and manage tags to help categorize ads by SayPro Classified Office under SayPro Marketing Royalty SCMR
Objective: To create and manage a list of tags that will help categorize ads by SayPro Classified Office under SayPro Marketing Royalty SCMR, ensuring ease of ad classification and improved searchability within the system. The tag system should cover both current categories and any new ad content introduced during the period.
1. Identify Categories for Tagging (Current Categories and New Ad Content)
- Task: Review existing categories and analyze if new categories need to be added for the current period. This will include conducting a survey or checking analytics to assess which categories are in demand or have been added recently.
- Subtasks:
- Review the list of current categories (e.g., Apparel, Announcements, Deaths, Engagements, etc.).
- Analyze data on popular ads and new content trends for potential new categories.
- Identify any shifts in market demand that may require new categories.
- Subtasks:
- Responsible: SayPro Classified Marketing Team
- Due Date: January 5th
2. Create a Tagging Strategy
- Task: Develop a clear strategy for tagging ads based on their category, content type, and target audience.
- Subtasks:
- Define rules for when and how to tag ads (e.g., “every ad must have at least one tag” or “tags should describe both the product and target location”).
- Determine a standard tag length (e.g., no more than 3-5 words).
- Decide on a primary and secondary tag system (e.g., primary tag for category, secondary tags for subtypes or attributes).
- Establish naming conventions for tags (e.g., for event categories: “Wedding-Engagement”, “New-Business-Opening”).
- Subtasks:
- Responsible: SayPro Tagging Strategy Lead
- Due Date: January 10th
3. Create List of Tags for Each Category
- Task: Generate a comprehensive list of tags for all existing categories and new ad content.
- Subtasks:
- For Current Categories:
- Create tags that best describe each category (e.g., for “Clothing”: “Casual”, “Formal”, “Bridal”, “Custom”, etc.).
- Develop tags for subcategories based on popular sub-niches within the categories.
- For New Ad Content:
- Research new trending terms or niches that need specific tags (e.g., new tech products, seasonal promotions, location-specific tags, etc.).
- Include Geographic Tags: Ensure geographic regions or locations that are relevant for the target audience are included in the tag list (e.g., “New York”, “Los Angeles”, “Europe”).
- SEO Optimization: Select tags that will improve the discoverability of ads through search engines.
- For Current Categories:
- Subtasks:
- Responsible: SayPro Tagging Team and SayPro Marketing Team
- Due Date: January 15th
4. Implement the Tagging System in Classified Ads Software
- Task: Work with the SayPro Classified Software Team to integrate the new tags into the classified ads platform.
- Subtasks:
- Ensure the software has a user-friendly interface for tagging ads.
- Set up a backend system to automate the assignment of certain tags (e.g., based on product categories or ad descriptions).
- Implement a feature for users to add custom tags if needed.
- Test the new tagging system with a few ad samples to ensure proper functionality.
- Create tutorials for users and admins on how to use the tagging system.
- Subtasks:
- Responsible: SayPro Software Development Team, SayPro Classified Marketing Team
- Due Date: January 20th
5. Tagging Review and Quality Assurance (QA)
- Task: Conduct a review of the newly created tags and ensure they are applied correctly across all new and existing ads.
- Subtasks:
- Perform a manual audit of a sample of ads to confirm the tags match the content and categories.
- Conduct a feedback session with the marketing team and users to identify any issues with the tagging system.
- Identify any gaps or necessary adjustments to the tag list based on user feedback and QA findings.
- Subtasks:
- Responsible: SayPro QA Team, SayPro Marketing Team
- Due Date: January 25th
6. Ongoing Tag Management and Updates
- Task: Establish a process for regularly updating and managing the tags to ensure the system stays current with trends and categories.
- Subtasks:
- Set up a bi-monthly review process to analyze the effectiveness of tags and identify any new tags that need to be added.
- Monitor analytics for searchability and tag usage.
- Revise and prune tags as necessary (e.g., remove outdated or irrelevant tags).
- Document all changes to the tag list and communicate with relevant stakeholders.
- Subtasks:
- Responsible: SayPro Marketing Team, SayPro Tagging Strategy Lead
- Due Date: Ongoing (monthly reviews starting February 5th)
7. Report on Tag System Performance
- Task: After the first month of the system being live, analyze and report on its performance.
- Subtasks:
- Track key metrics, such as search volume, ad engagement, and tag usage.
- Prepare a performance report highlighting successes and areas for improvement.
- Present the report to the marketing leadership team.
- Subtasks:
- Responsible: SayPro Analytics Team, SayPro Marketing Team
- Due Date: February 10th
This plan outlines the key tasks necessary for the creation, implementation, and ongoing management of the SayPro Tag System as part of the SayPro Monthly Classified Tag Management initiative for January. Each task is designed to ensure that the system is both effective for users and optimized for searchability, improving overall ad classification and user experience.
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