SayPro Monthly January SCMR-5 SayPro Monthly Classified Subscription Plans: Create and manage subscription plans for users to post ads by SayPro Classified Office under SayPro Marketing Royalty SCMR
Position Title:
Classified Subscription Manager
Department:
SayPro Classified Office
Reports To:
SayPro Marketing Royalty SCMR Manager
Job Overview:
The Classified Subscription Manager will be responsible for defining, creating, and managing the subscription plans for users who post ads on the SayPro Classified platform. This role includes working closely with the SayPro Marketing Royalty SCMR to ensure that each subscription tier aligns with customer needs while balancing profitability for SayPro. The manager will also ensure that the subscription system is efficient, user-friendly, and able to scale as necessary to meet growing demand. The goal is to drive revenue while delivering value to customers.
Key Responsibilities:
- Subscription Plan Creation and Management:
- Design Subscription Tiers: Define and create multiple subscription tiers that cater to different customer needs, including free, basic, premium, and enterprise levels, or other models based on customer preferences and market demand.
- Feature Definition for Subscription Tiers: For each tier, determine the features and benefits, such as the number of ads allowed, the visibility of ads, priority listing, access to advanced tools (e.g., analytics), and customer support. Ensure that each subscription offers a clear value proposition.
- Pricing Strategy: Set subscription prices that provide value to customers while maintaining profitability for SayPro. Regularly review and adjust prices based on competitor analysis, market trends, and customer feedback.
- Ensure Flexibility and Scalability: Create plans that are flexible for customers to upgrade, downgrade, or switch between tiers. Manage these changes smoothly to improve customer satisfaction and retention.
- Balance Customer Value and Revenue Generation:
- Customer-Centric Approach: Ensure that the subscription plans cater to the needs of various user segments, from small businesses and entrepreneurs to larger companies. Understand customer preferences and pain points and tailor subscription offerings to address them.
- Revenue Goals: Collaborate with the SayPro Marketing Royalty SCMR team to set clear revenue goals based on subscription sales and renewal rates. Work towards achieving these goals by monitoring subscription performance, customer acquisition, and churn rates.
- Incentives and Discounts: Develop and manage promotional campaigns, offering discounts or incentives for long-term subscriptions, renewals, or bulk purchases (e.g., multi-month subscriptions).
- Collaborate with Cross-Functional Teams:
- Marketing and Sales Teams: Work closely with the marketing team to promote the subscription plans and ensure proper messaging across channels (e.g., website, social media, email campaigns). Collaborate with the sales team to ensure they have the necessary resources to upsell or cross-sell subscriptions to users.
- Customer Support: Collaborate with the customer support team to ensure they are well-equipped to handle inquiries, troubleshoot issues, and offer excellent customer service for subscribers. Address feedback from customers to refine and improve the subscription system.
- Technical and Development Teams: Work with the technical team to ensure that the subscription system is robust, scalable, and capable of handling large volumes of transactions. Ensure that the backend infrastructure supports easy management of subscriptions, renewals, cancellations, and changes.
- Performance Tracking and Reporting:
- Subscription Analytics: Monitor the performance of the subscription plans using analytics tools, tracking key performance indicators (KPIs) such as subscriber growth, churn rate, customer lifetime value (CLV), and overall revenue generated.
- A/B Testing: Implement A/B testing for various features, pricing models, and promotional strategies to optimize conversion rates and overall subscription uptake.
- Regular Reporting: Provide detailed reports to the SayPro Marketing Royalty SCMR team and other senior leaders regarding subscription performance, customer behavior, and revenue trends. Recommend improvements based on data insights.
- Customer Feedback and Continuous Improvement:
- Market Research: Continuously conduct research to understand market trends and customer expectations. Stay informed about competitor offerings and industry best practices to ensure that SayPro’s subscription plans remain competitive and innovative.
- User Feedback Collection: Actively seek and gather feedback from users regarding the subscription plans. Use surveys, interviews, and customer support data to understand areas of improvement.
- Iterative Improvements: Regularly update and optimize the subscription plans based on feedback, market trends, and performance data to keep the offerings fresh, valuable, and in line with customer expectations.
Required Qualifications:
- Education: Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).
- Experience:
- Proven experience in subscription management, product management, or a related role within a SaaS (Software as a Service) environment or a similar digital business model.
- At least 3-5 years of experience in managing subscription products or pricing strategies.
- Strong knowledge of customer lifecycle management, pricing models, and retention strategies.
- Skills and Competencies:
- Strong analytical and data-driven mindset with the ability to interpret performance metrics.
- Excellent communication and collaboration skills to work cross-functionally with teams.
- Proficiency in subscription management platforms, CRM tools, and analytics tools.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines.
- Understanding of the classified ads market and digital advertising models is a plus.
Key Performance Indicators (KPIs):
- Subscription Growth Rate: Measure the rate at which new users subscribe to various tiers.
- Churn Rate: Monitor the percentage of users who cancel their subscriptions.
- Customer Lifetime Value (CLV): Track the revenue generated by each customer over their lifetime.
- Revenue Generation: Assess how well the subscription plans contribute to overall business revenue goals.
- User Engagement: Measure the engagement levels of subscribers, such as ad postings, visibility, and renewals.
Working Conditions:
This role is based at the SayPro Classified Office and may require occasional travel to meet with stakeholders, attend conferences, or visit customer sites. The position may require flexible hours depending on the time zone and customer requirements.
Why Join SayPro?
At SayPro, we offer a dynamic and supportive work environment where you can make a significant impact. Join us in shaping the future of classified ads, offering innovative subscription models that empower businesses to thrive. We value creativity, collaboration, and data-driven decision-making, and we’re looking for a passionate and skilled Classified Subscription Manager to join our team and drive our subscription strategies to new heights.
This job description can evolve as the business scales and new opportunities arise, providing the Classified Subscription Manager with a unique opportunity to influence the direction of SayPro Classified’s subscription offerings.
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